Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
Ce cours fait partie de la Spécialisation Le marketing appliqué aux réseaux sociaux
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Spécialisation Le marketing appliqué aux réseaux sociauxUniversité NorthwesternÀ propos de ce cours
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesCompétences que vous acquerrez
- Social Media Marketing
- Social Media
- Marketing Strategy
- A/B Testing
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
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Programme de cours : ce que vous apprendrez dans ce cours
Content Strategy
Advertising
Social Integrated Marketing Communications (IMC)
Measuring Your Social Programs
Avis
- 5 stars78,91 %
- 4 stars16,30 %
- 3 stars3,65 %
- 2 stars0,65 %
- 1 star0,46 %
Meilleurs avis pour CONTENT, ADVERTISING & SOCIAL IMC
I learnt a lot about Content, Advertising & Social IMC. I really enjoyed the course. Thank you to all Speakers & professors for sharing videos and reading .
This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!
I think the course was good. However it could have been a bit more current as I felt some of the information was a bit dated.
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
À propos du Spécialisation Le marketing appliqué aux réseaux sociaux
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