Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
Ce cours fait partie de la Spécialisation Le marketing appliqué aux réseaux sociaux
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Spécialisation Le marketing appliqué aux réseaux sociauxUniversité NorthwesternÀ propos de ce cours
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesCompétences que vous acquerrez
- Social Media Marketing
- Social Media
- Marketing Strategy
- A/B Testing
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affaires
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Programme de cours : ce que vous apprendrez dans ce cours
Content Strategy
Advertising
Social Integrated Marketing Communications (IMC)
Measuring Your Social Programs
Avis
- 5 stars78,83 %
- 4 stars16,38 %
- 3 stars3,65 %
- 2 stars0,65 %
- 1 star0,46 %
Meilleurs avis pour CONTENT, ADVERTISING & SOCIAL IMC
Excellent. Lots of great skills to be learnt, how to create different adverts and test different messages and creative content.
This is nice! Cool interviewers, nice pace. Some of the terms are unnecessarily redundant, but in overall they make sense and paint a clear picture.
The course was great but I'm from the Middle East so I think the marketing strategies would be different a little bit then the USA and Europe Marketing
Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.
À propos du Spécialisation Le marketing appliqué aux réseaux sociaux
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