À propos de ce cours : Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
Créé par : Northwestern University
Enseigné par : Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc
| Informations de base | Cours 6 de 6 dans Social Media Marketing Specialization |
| Engagement | 5 weeks of study, 2-4 hours/week |
| Langue | English |
| Comment réussir | Réussissez tous les devoirs notés pour terminer le cours. |
| Notes des utilisateurs |
Programme de cours
SEMAINE 1
Capstone Project
This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.
6 vidéos, 3 lectures
- Vidéo: How You Will Build Your Social Media Marketing Strategy
- Reading: Download the Project Templates and Worksheets
- Vidéo: Linked Cells in your Social Marketing Planning Worksheets
- Reading: Steps to Complete for this Unit
- Reading: Download PDFs of the Presentation Slides
- Vidéo: Your Market Planning Tool
- Vidéo: Secondary Research to Start the Process
- Vidéo: Defining Your Social Market
SEMAINE 2
Selecting a Strategy
Select the strategy for your Project and establish your empowering concept.
8 vidéos, 2 lectures
- Reading: Steps to Complete for this Unit
- Vidéo: Selecting Your Strategy
- Vidéo: Engagement Marketing
- Reading: 52 Week Scheduling Template for Engagement Marketing
- Vidéo: Nurture Marketing
- Vidéo: Social IMC
- Vidéo: Community Support Sites
- Vidéo: March 9, 2016 Online Meetup Recording
- Vidéo: June 2, 2016 Online Meetup Recording
SEMAINE 3
Develop Your Marketing Program
Establish your KPIs, performance funnels, and your program's budget.
4 vidéos, 2 lectures
- Reading: Steps to Complete for this Unit
- Vidéo: Performance Funnels and KPIs
- Vidéo: Creating Your Program's Budget
- Vidéo: Justifying Your Program
- Reading: Download a Budget and Metrics Example
SEMAINE 4
Complete and Submit Your Capstone Projects
This week you will complete and submit your Capstone Projects for peer review.
4 vidéos, 1 lecture
- Reading: Steps to Complete for this Unit
- Vidéo: Social Marketing Schedule
- Vidéo: Presenting Your Plan
- Vidéo: Final Presentation of the Specialization
Noté: Your Social Marketing Program
SEMAINE 5
Peer Review and Congratulations!
This week you will do three peer reviews of other's submissions to earn your Specialization Certificate.
1 vidéo, 1 lecture
- Reading: Don't forget to do your 3 peer reviews!
FAQ
Comment cela fonctionne
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Créateurs
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Tarification
| Acheter le cours | |
|---|---|
| Accéder au contenu du cours | Disponible |
| Accéder au contenu noté | Disponible |
| Recevoir une Note Finale | Disponible |
| Obtenir un Certificat de Cours partageable | Disponible |
Notation et examens
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Amazing course. it warps up everything in the 5 preceding social marketing specialization.
Excellent course! It is very practical and hands-on. I definitely completed the course confident in my new skill.
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Awesome specialization! I highly recommend this specialization course for people who want to grow there business small to advance level by using social strategy. I am so thankful for this course. Thank you so much, Randy for teaching so well and Thank you Coursera for providing this Amazing platform.