In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share.
À propos de ce cours
École de commerce de Copenhague
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
À propos du Spécialisation Entrepreunariat social
In this specialization you will learn how to create societal impact through Social Entrepreneurship. Social Entrepreneurship describes the discovery and sustainable exploitation of opportunities to create social change. We will introduce you to examples of Social Entrepreneurship and guide you through the process of establishing a venture to address a social or environment problem. You will form of team and study a problematic issue to learn more about the source of the problem. We will equip you with frameworks identifying opportunities, support your team, and outlining your idea. You will develop your idea and iterate on your business model throughout the Specialization, and conclude with completing a business plan.
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