In this course we will take the social business opportunity that you have identified in the first course to a higher level. Specifically, you will develop a business model using the Business Model Canvas. Gradually you will also start writing your business plan. Moreover, you will be able to assess different organizational forms and select the one that is appropriate for your developed business model. By the end of the course you will be able to compare different social impact investment methods and choose the right funding strategy for your social venture.
Note: It is highly recommended to have completed Course 1: 'Identifying Social Entrepreneurship Opportunities' before you start with this Course!
Ce cours fait partie de la Spécialisation Social Entrepreneurship
Social Business Model and Planning for Social Innovation
proposé par
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Introduction of the Business Model Canvas
Welcome to Course 2 of this Specialization! In this first Module we will introduce you to the Business Model Canvas - a useful tool that will guide you through the business plan process. You will be able to categorize the elements in the Canvas and start to use it in order to create your business model.
5 vidéos (Total 52 min), 4 lectures, 1 quiz
5 vidéos
Welcome to Course 24 min
Business Model9 min
An Introduction for the Business Model Canvas | Karim Jabbar18 min
Applying the Business Model Canvas to Hueforbi | Karim Jabbar & Renee Madsen16 min
Peer Evaluation Assignment & Optional Case Assignment3 min
4 lectures
Prerequisites for this course10 min
Business Models as Models20 min
Preview: Business Model Generation | Osterwalder & Pigneur 200910 min
Babele10 min
Semaine
2Applying the Business Model Canvas
In Module 2 you will gain more experience using the Business Model Canvas as a tool to conceptualize your business ideas and will be also introduced to the Social Business Model Canvas. Moreover you will receive advice about cooperating with your team members and coordinating in the iteration process. The Module will conclude with initial insight to writing a business plan - What are important elements of a business plan?
8 vidéos (Total 57 min), 1 lecture, 1 quiz
8 vidéos
The Social Business Model Canvas | Ted Ladd9 min
Start Developing Your Business Model Canvas5 min
How to co-create a Business Model | Sudhanshu Rai2 min
An Introduction to Business Plan Writing7 min
How the RubyCup Team used its Business Plan3 min
Use Babele to interact with others2 min
Instructions for Peer Review & Optional Case Assignment1 min
1 lecture
The Ruby Cup Business Plan45 min
Semaine
3The Purpose of a Business Plan
Welcome to Module 3! At this point you will start to dive deeper into creating your business plan. After analyzing a real-world business plan of a social enterprise you will listen to guest speaker giving advice about important issues to consider when writing your business plan. You will be encouraged to think through different organizational forms a specific social enterprise may implement and start to outline your own business plan.
5 vidéos (Total 42 min), 2 lectures, 1 quiz
5 vidéos
Key Elements of a Good Business Plan | Ted Ladd4 min
What to Think Through before Starting a Business Plan | Sudhanshu Rai7 min
Instructions for Optional Case Assignment & Peer Review3 min
Interview CEO of Bybi | Oliver Maxwell8 min
2 lectures
A Business Planning Guide to Developing a Social Enterprise30 min
The Grunt Fund Calculator10 min
Semaine
4Selecting an Organizational Form
In Module 4 you will intensify your knowledge about various organizational forms. In particular new organizational forms, tailor-made for social enterprises, in the US and the UK will be presented and you will be encouraged to scan the legal framework in your own country. Once you have identified a form that matches your expectations you will continue your business plan process by starting to think about funding options in the next Module of this Course.
7 vidéos (Total 66 min), 1 lecture, 1 quiz
7 vidéos
New Organizational Forms in the US: L3C & B Corp | Jeffrey Robinson8 min
New Organizational Form in the UK: Community Interest Company (CIC) | Helen Haugh & Roger Spear14 min
Start selecting an organizational form for your own startup4 min
Mark Norbury (UnLtd) on organizational forms in the UK3 min
Interview with CEO of "Den Sociale Kapital Fond" | Lars Jannick Johansen13 min
Assignment Instructions2 min
1 lecture
Why Consider A Benefit Corporation?15 min
Enseignant
Kai Hockerts
Centre for Corporate Social Responsibility
À propos de Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
À propos de la Spécialisation Social Entrepreneurship
In this specialization you will learn how to create societal impact through Social Entrepreneurship. Social Entrepreneurship describes the discovery and sustainable exploitation of opportunities to create social change. We will introduce you to examples of Social Entrepreneurship and guide you through the process of establishing a venture to address a social or environment problem. You will form of team and study a problematic issue to learn more about the source of the problem. We will equip you with frameworks identifying opportunities, support your team, and outlining your idea. You will develop your idea and iterate on your business model throughout the Specialization, and conclude with completing a business plan.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2018 Coursera Inc. Tous droits réservés.
