À propos de ce cours
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Approx. 8 heures pour terminer

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Sous-titres : Anglais

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Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Approx. 8 heures pour terminer

Recommandé : 9 hours/week...

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
1 heure pour terminer

Module 1

In this module, you’ll learn how to define a social enterprise and develop its basic framework. You’ll gain a deep understanding of the critical importance of research to identify patterns, cause, and context. You’ll master the process of Idea Generation and analyze the successes and failures of others to be better able to attract funding for your social enterprise. You’ll also learn how to examine factors and contexts through Segmentation, and differentiate between Transactional Accessibility and Acceptability. By the end of this module, you’ll have a more clearly defined understanding of the problem your organization wants to tackle and how to fund your project....
4 vidéos (Total 48 min), 2 lectures, 1 quiz
4 vidéos
Describing the Social Problem7 min
Idea Generation and Advisory Board17 min
Segmentation for Social Enterprises: Part 115 min
2 lectures
Recommended Reading: The Social Entrepreneur's Playbook10 min
Module 1 - Lecture Slides10 min
1 exercice pour s'entraîner
Module 1 Quiz20 min
Semaine
2
1 heure pour terminer

Module 2

This module was designed to promote a deep understanding of your beneficiaries through segmentation in order to design solutions to the Social Problem of your enterprise. After identifying and segmenting major factors and contexts of your population, you’ll draft a Segment Attractiveness Scoring Table that will enable you to analyze the beneficiaries of your solution, and then use the Beneficiary Experience Table to refine that solution. Finally, you’ll learn how to differentiate between Screen-In and Screen-Out Criteria to identify potential problems. By the end of this module, you’ll be able to create a Concept Map for your own social enterprise, and visualize the trajectory and potential outcomes of your solution....
4 vidéos (Total 40 min), 1 lecture, 1 quiz
4 vidéos
Understanding the Beneficiary13 min
Screen-In & Screen-Out Criteria7 min
Describing the Solution6 min
1 lecture
Module 2 - Lecture Slides10 min
1 exercice pour s'entraîner
Module 2 Quiz16 min
Semaine
3
1 heure pour terminer

Module 3

In this module, you’ll examine the details and operational realities of your social enterprise. You’ll identify deliverables, needs of beneficiaries, and expected costs. You’ll explore key concepts such as Unit of Business, Social Impact and Financial Goals, and the Deliverables and Cost Table to assist in operationalizing the venture. By the end of this module, you’ll be able to better assess how success will be defined in your venture and the key deliverables and capabilities required to maintain your social enterprise....
4 vidéos (Total 47 min), 1 lecture, 1 quiz
4 vidéos
Framing and Scoping the Venture17 min
Operations Realities8 min
Cost Table9 min
1 lecture
Module 3 - Lecture Slides10 min
1 exercice pour s'entraîner
Module 3 Quiz20 min
Semaine
4
1 heure pour terminer

Module 4

This module was designed to help you test the feasibility of your social enterprise. By utilizing the Most Competitive Alternatives in organizing a Proposed Beneficiary Experience Table, you’ll be able to assess advantages and disadvantages against relevant competition. Once you have a plausible and attractive proposition, you’ll deploy a quick and cost-effective test-of-concept to scaffold future success for your venture. Finally, you’ll discover the inevitable socio-politics that emerge with multiple stakeholders, and learn how to navigate these issues effectively while maintaining support. By the end of this module, you’ll have developed a powerful strategy that will ensure success for your social entrepreneurial ventures....
4 vidéos (Total 46 min), 2 lectures, 1 quiz
4 vidéos
Test of Concept Plausibility12 min
Stakeholder Analysis17 min
Conclusion & Next Steps4 min
2 lectures
Module 4 - Lecture Slides10 min
Survey for those who have completed the Specialization10 min
1 exercice pour s'entraîner
Module 4 Quiz20 min
4.6
20 avisChevron Right

Meilleurs avis

par DGDec 16th 2018

A class that introduces solid theoretical and practical tools to prepare for a social venture. Would recommend without a doubt.

par CBJun 27th 2018

This course is exactly what i needed. It is well explained and the case studies given are very good.

Enseignants

Avatar

James D. Thompson

Director, Wharton Social Entrepreneurship Program
Entrepreneurship
Avatar

Ian "Mac" MacMillan

Dhirubhai Ambani Professor of Innovation and Entrepreneurship
Management

À propos de Université de Pennsylvanie

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

À propos de la Spécialisation Business Strategies for A Better World

You’re not just interested in making money. You’re interested in making a difference in the world too. Set your career and your business on the road to success by learning evidence-based strategies to achieve sustainable social impact: profits with purpose. This specialization was designed to give you the tools and strategies you need to create measurable social impact around the world – whether your impact goal is to create jobs, to reduce malnutrition, or to increase access to environmentally-friendly and affordable housing, or to make a positive difference in some other way. In these four courses taught by acclaimed Wharton professors, you’ll learn how to apply effective business strategies to real-world problems through a deep understanding of the global practices and trends shaping the world today. By the end of this Specialization, you’ll be able to: ● Lead, invest and make business decisions for social impact ● Analyze information about global trends to make more informed strategic business decisions ● Understand the role of corruption in societies so you can make better business decisions ● Develop, launch, test, and scale entrepreneurship projects which have high-potential of significant positive social impact...
Business Strategies for A Better World

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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