In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Additional MOOC 3 faculty include:
* Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)
* Stanford Smith (CEO, Pushing Social)
* Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
* Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Ce cours fait partie de la Spécialisation Le marketing appliqué aux réseaux sociaux
Engagement & Nurture Marketing Strategies
proposé par
À propos de ce cours
4.7
804 notes
Compétences que vous acquerrez
Social MarketingSocial MediaMarketing StrategyWriting
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
12 heures pour terminer
Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
6 vidéos (Total 53 min), 7 lectures
6 vidéos
Social Strategies Used by Organizations Today3 min
Engagement Marketing Social Strategy7 min
Engagement Example: Cadbury Dairy Milk7 min
Engagement Example: Old Spice11 min
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6 min
7 lectures
Welcome to MOOC 3!10 min
Meet Your Instructors10 min
Grading and Logistics10 min
Social Marketing Toolkits10 min
Course Bookstore10 min
A Note of the Frequency of Capstone Offerings10 min
Special Toolkits for Paid/Financial Aid Learners10 min
Semaine
22 heures pour terminer
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
6 vidéos (Total 46 min), 4 lectures, 1 quiz
6 vidéos
Newsjacking to impact your high value markets8 min
Eventjacking - a "must" engagement strategy for start-ups9 min
Cool Infographics7 min
Infographics for Businesses8 min
Using an Engagement Strategy6 min
4 lectures
Infographic Examples10 min
More Infographic Examples10 min
Even More Infographic Examples10 min
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10 min
1 exercice pour s'entraîner
Quiz 112 min
Semaine
34 heures pour terminer
Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
9 vidéos (Total 85 min), 1 lecture, 2 quiz
9 vidéos
Nurture Marketing Strategy6 min
Nurture Marketing Strategy Examples8 min
Importance of a Landing Page4 min
Real-Time Marketing8 min
Nurture Marketing Programs2 min
Develop a Filter and Focus Blog8 min
Create a Blog Article19 min
Assignment Step by Step21 min
1 lecture
Assignment Overview: Creating Your First Blog Article10 min
1 exercice pour s'entraîner
Quiz 212 min
Semaine
41 heure pour terminer
Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
2 vidéos (Total 14 min), 4 lectures, 1 quiz
4 lectures
Social Marketing Toolkit Pt. 2 - Blog the Right Way10 min
Social Marketing Toolkit Pt. 3 - A/B Split Testing10 min
Download the Lecture Video Slides10 min
What Comes Next?10 min
1 exercice pour s'entraîner
Quiz 38 min
4.7
127 avis33%
a commencé une nouvelle carrière après avoir terminé ces cours
36%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Meilleurs avis
I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .
Enseignant
Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy IncÀ propos de Université Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
À propos de la Spécialisation Le marketing appliqué aux réseaux sociaux
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
Foire Aux Questions
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