À propos de ce cours : In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)

Créé par : Northwestern University

Enseigné par : Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Informations de base	Cours 3 de 6 dans Social Media Marketing Specialization
Engagement	4 weeks of study, 1-3 hours/week
Langue	English
Comment réussir	Réussissez tous les devoirs notés pour terminer le cours.
Notes des utilisateurs	4.7 étoiles Note moyenne des utilisateurs 4.7Voir ce que disent les étudiants

Programme de cours

SEMAINE 1

Social Strategy Overview

In this module, you will learn the three social strategies being used by organizations today.

6 vidéos, 7 lectures

Vidéo: Social Strategies Used by Organizations Today
Reading: Welcome to MOOC 3!
Reading: Meet Your Instructors
Reading: Grading and Logistics
Vidéo: Engagement Marketing Social Strategy
Vidéo: Engagement Example: Cadbury Dairy Milk
Vidéo: Engagement Example: Old Spice
Vidéo: How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy
Reading: Social Marketing Toolkits
Reading: Course Bookstore
Reading: A Note of the Frequency of Capstone Offerings
Reading: Special Toolkits for Paid/Financial Aid Learners

SEMAINE 2

Engagement Strategy

In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.

6 vidéos, 4 lectures

Vidéo: Newsjacking to impact your high value markets
Vidéo: Eventjacking - a "must" engagement strategy for start-ups
Vidéo: Cool Infographics
Reading: Infographic Examples
Vidéo: Infographics for Businesses
Reading: More Infographic Examples
Reading: Even More Infographic Examples
Vidéo: Using an Engagement Strategy
Reading: Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design

Noté: Quiz 1

SEMAINE 3

Nurture Marketing Strategy

In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.

9 vidéos, 1 lecture

Vidéo: Nurture Marketing Strategy
Vidéo: Nurture Marketing Strategy Examples
Vidéo: Importance of a Landing Page
Vidéo: Real-Time Marketing
Vidéo: Nurture Marketing Programs
Vidéo: Develop a Filter and Focus Blog
Vidéo: Create a Blog Article
Vidéo: Assignment Step by Step
Reading: Assignment Overview: Creating Your First Blog Article

Noté: Quiz 2

Noté: Creating Your First Blog Article

SEMAINE 4

Developing a Great Blog

In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.

2 vidéos, 4 lectures

Vidéo: Developing an Effective Blog
Reading: Social Marketing Toolkit Pt. 2 - Blog the Right Way
Reading: Social Marketing Toolkit Pt. 3 - A/B Split Testing
Reading: Download the Lecture Video Slides
Reading: What Comes Next?

Noté: Quiz 3

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Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Créateurs

Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

Tarification

	Acheter le cours
Accéder au contenu du cours	Disponible
Accéder au contenu noté	Disponible
Recevoir une Note Finale	Disponible
Obtenir un Certificat de Cours partageable	Disponible