À propos de ce cours : In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Créé par :  Northwestern University
Enseigné par :  Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc
| Informations de base | Cours 3 de 6 dans Social Media Marketing Specialization |
| Engagement | 4 weeks of study, 1-3 hours/week |
| Langue | English |
| Comment réussir | Réussissez tous les devoirs notés pour terminer le cours. |
| Notes des utilisateurs |
Programme de cours
SEMAINE 1
Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
6 vidéos, 7 lectures
- Vidéo: Social Strategies Used by Organizations Today
- Leitura: Welcome to MOOC 3!
- Leitura: Meet Your Instructors
- Leitura: Grading and Logistics
- Vidéo: Engagement Marketing Social Strategy
- Vidéo: Engagement Example: Cadbury Dairy Milk
- Vidéo: Engagement Example: Old Spice
- Vidéo: How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy
- Leitura: Social Marketing Toolkits
- Leitura: Course Bookstore
- Leitura: A Note of the Frequency of Capstone Offerings
- Leitura: Special Toolkits for Paid/Financial Aid Learners
SEMAINE 2
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
6 vidéos, 4 lectures
- Vidéo: Newsjacking to impact your high value markets
- Vidéo: Eventjacking - a "must" engagement strategy for start-ups
- Vidéo: Cool Infographics
- Leitura: Infographic Examples
- Vidéo: Infographics for Businesses
- Leitura: More Infographic Examples
- Leitura: Even More Infographic Examples
- Vidéo: Using an Engagement Strategy
- Leitura: Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design
Noté: Quiz 1
SEMAINE 3
Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
9 vidéos, 1 lecture
- Vidéo: Nurture Marketing Strategy
- Vidéo: Nurture Marketing Strategy Examples
- Vidéo: Importance of a Landing Page
- Vidéo: Real-Time Marketing
- Vidéo: Nurture Marketing Programs
- Vidéo: Develop a Filter and Focus Blog
- Vidéo: Create a Blog Article
- Vidéo: Assignment Step by Step
- Leitura: Assignment Overview: Creating Your First Blog Article
Noté: Quiz 2
Noté: Creating Your First Blog Article
SEMAINE 4
Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
2 vidéos, 4 lectures
- Vidéo: Developing an Effective Blog
- Leitura: Social Marketing Toolkit Pt. 2 - Blog the Right Way
- Leitura: Social Marketing Toolkit Pt. 3 - A/B Split Testing
- Leitura: Download the Lecture Video Slides
- Leitura: What Comes Next?
Noté: Quiz 3
FAQ
Comment cela fonctionne
Trabalho
Cada curso é como um livro didático interativo, com vÃdeos pré-gravados, testes e projetos.
Ajuda dos seus colegas
Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.
Certificados
Obtenha reconhecimento oficial pelo seu trabalho e compartilhe seu sucesso com amigos, colegas e empregadores.
Créateurs
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Tarification
| Acheter le cours | |
|---|---|
| Accéder au contenu du cours | Disponible |
| Accéder au contenu noté | Disponible |
| Recevoir une Note Finale | Disponible |
| Obtenir un Certificat de Cours partageable | Disponible |
Notation et examens
great course , really helping in the blog area , got me an amazing blog with great results
Perfect course !!
Simply one of thee best course!! I've got to learn a lot from this course especially about writing & publishing the perfect and engaging content.
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DZ
The tips and steps for blog articles creation are awesome!