In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Additional MOOC 3 faculty include:
* Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)
* Stanford Smith (CEO, Pushing Social)
* Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
* Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Ce cours fait partie de la Spécialisation Social Media Marketing
Engagement & Nurture Marketing Strategies
proposé par
À propos de ce cours
4.7
762 notes
Compétences que vous acquerrez
Social MarketingSocial MediaMarketing StrategyWriting
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
6 vidéos (Total 53 min), 7 lectures
6 vidéos
Social Strategies Used by Organizations Today3 min
Engagement Marketing Social Strategy7 min
Engagement Example: Cadbury Dairy Milk7 min
Engagement Example: Old Spice11 min
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6 min
7 lectures
Welcome to MOOC 3!10 min
Meet Your Instructors10 min
Grading and Logistics10 min
Social Marketing Toolkits10 min
Course Bookstore10 min
A Note of the Frequency of Capstone Offerings10 min
Special Toolkits for Paid/Financial Aid Learners10 min
Semaine
2Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
6 vidéos (Total 46 min), 4 lectures, 1 quiz
6 vidéos
Newsjacking to impact your high value markets8 min
Eventjacking - a "must" engagement strategy for start-ups9 min
Cool Infographics7 min
Infographics for Businesses8 min
Using an Engagement Strategy6 min
4 lectures
Infographic Examples10 min
More Infographic Examples10 min
Even More Infographic Examples10 min
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10 min
1 exercice pour s'entraîner
Quiz 112 min
Semaine
3Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
9 vidéos (Total 85 min), 1 lecture, 2 quiz
9 vidéos
Nurture Marketing Strategy6 min
Nurture Marketing Strategy Examples8 min
Importance of a Landing Page4 min
Real-Time Marketing8 min
Nurture Marketing Programs2 min
Develop a Filter and Focus Blog8 min
Create a Blog Article19 min
Assignment Step by Step21 min
1 lecture
Assignment Overview: Creating Your First Blog Article10 min
1 exercice pour s'entraîner
Quiz 212 min
Semaine
4Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
2 vidéos (Total 14 min), 4 lectures, 1 quiz
4 lectures
Social Marketing Toolkit Pt. 2 - Blog the Right Way10 min
Social Marketing Toolkit Pt. 3 - A/B Split Testing10 min
Download the Lecture Video Slides10 min
What Comes Next?10 min
1 exercice pour s'entraîner
Quiz 38 min
4.7
121 avis29%
83%
11%
Meilleurs avis
par HK•Feb 12th 2016
I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.
par RR•Feb 17th 2017
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .
Enseignant
Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy IncÀ propos de Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
À propos de la Spécialisation Social Media Marketing
In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate.
Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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