The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
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Spécialisation Le marketing appliqué aux réseaux sociauxUniversité NorthwesternÀ propos de ce cours
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12%
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Cours 1 sur 6 dans le
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Approx. 7 heures pour terminer
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Compétences que vous acquerrez
Social MarketingSocial NetworkSocial Media MarketingSocial Media
Résultats de carrière des étudiants
43%
ont commencé une nouvelle carrière après avoir terminé ce cours
40%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
12%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 6 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 7 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol, Japonais
Offert par
Université Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programme du cours : ce que vous apprendrez dans ce cours
1 heure pour terminer
Introduction to Social Marketing
In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.
1 heure pour terminer
7 vidéos (Total 24 min), 6 lectures
7 vidéos
Introduction6 min
Course Overview3 min
Welcome to Social Media Marketing 20203 min
The Capstone Project2 min
Optional Resource Book you might find useful2 min
How the Capstone Program Works1 min
Brief [but Important] Announcement on the IBM Cloud System4 min
6 lectures
Welcome to Course 1 in the Social Marketing Specialization10 min
Grading and Logistics10 min
Meet Your Instructors10 min
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10 min
Course Bookstore10 min
Special Toolkits for Paid/Financial Aid Learners10 min
2 heures pour terminer
Social Trends
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
2 heures pour terminer
7 vidéos (Total 39 min), 3 lectures, 1 quiz
7 vidéos
Media: From Chaos to Clarity8 min
Media: From Chaos to Clarity 2019 2nd Edition9 min
The Social Media Revolution1 min
Digital Transformation Trends 20192 min
10 Important Trends for 20205 min
Identifying Social Trends55s
3 lectures
Infinite Dial Research from 202010 min
Question for Discussion10 min
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10 min
1 exercice pour s'entraîner
Quiz 130 min
2 heures pour terminer
The Business of Social
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
2 heures pour terminer
9 vidéos (Total 42 min), 1 lecture, 2 quiz
9 vidéos
Viewing Social4 min
Your Professional Network4 min
Real-Time Social Data3 min
WeFeelFine.org Demo5 min
The Shifting Social Landscape5 min
The Social Pyramid4 min
Social Pyramid 20203 min
Developing your Professional Social Media Assets6 min
Targeting Assignment Step by Step5 min
1 lecture
Social Marketing 202010 min
1 exercice pour s'entraîner
Quiz 230 min
2 heures pour terminer
Social Overview
In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.
2 heures pour terminer
9 vidéos (Total 45 min), 4 lectures, 2 quiz
9 vidéos
The 3 M's of Effective Content Strategy - Focusing on Markets5 min
The 3 M's of Effective Content Strategy - Focusing on Messages3 min
The 3 M's of Effective Content Strategy - Focusing on Media6 min
Social Networks and Communities5 min
Why Social Communities Form2 min
Understanding Social Communities6 min
How to Position Yourself as a Brand Authority6 min
Developing your Social Media Tools for the Networking Assignment6 min
4 lectures
Developing the Social Assets to Develop Your Personal Brand10 min
Question for Discussion10 min
Download the Lecture Video Slides10 min
What Comes Next?10 min
2 exercices pour s'entraîner
Quiz 330 min
Networking & Tracking Assignment6 min
Avis
Meilleurs avis pour WHAT IS SOCIAL?
par CC12 mai 2016
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
par FF6 oct. 2016
Great course. Looking forward completing whole specialization. Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
par ML27 juin 2019
This course is an excellent well executed course. It has allot of very interesting reading as well as quizzes to make sure you understand the knowledge, plus there is inter-action with fellow peers &
par DM19 mars 2017
It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!
À propos du Spécialisation Le marketing appliqué aux réseaux sociaux
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
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