The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
Ce cours fait partie de la Spécialisation Le marketing appliqué aux réseaux sociaux
What is Social?
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À propos de ce cours
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Cours 1 sur 6 dans le
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Approx. 7 heures pour terminer
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Sous-titres : Anglais, Japonais
Compétences que vous acquerrez
Social MarketingSocial NetworkSocial Media MarketingSocial Media
Résultats de carrière des étudiants
50%
ont commencé une nouvelle carrière après avoir terminé ce cours
47%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
16%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 6 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 7 heures pour terminer
Anglais
Sous-titres : Anglais, Japonais
Offert par
Université Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Introduction to Social Marketing
In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.
2 heures pour terminer
4 vidéos (Total 17 min), 8 lectures
4 vidéos
Introduction6 min
Course Overview3 min
The Capstone Project2 min
Brief [but Important] Announcement on the IBM Cloud System4 min
8 lectures
Welcome to Course 1 in the Social Marketing Specialization10 min
Grading and Logistics10 min
Meet Your Instructors10 min
Social Marketing Toolkits10 min
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10 min
Course Bookstore10 min
A Note on Frequency of Capstone Offerings10 min
Special Toolkits for Paid/Financial Aid Learners10 min
1 heure pour terminer
Social Trends
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
1 heure pour terminer
7 vidéos (Total 39 min), 2 lectures, 1 quiz
7 vidéos
Media: From Chaos to Clarity8 min
Media: From Chaos to Clarity 2019 2nd Edition9 min
The Social Media Revolution1 min
Digital Transformation Trends 20192 min
10 Important Trends for 20205 min
Identifying Social Trends55s
2 lectures
Question for Discussion10 min
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10 min
1 exercice pour s'entraîner
Quiz 18 min
3 heures pour terminer
The Business of Social
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
3 heures pour terminer
8 vidéos (Total 38 min), 1 lecture, 2 quiz
8 vidéos
Viewing Social4 min
Your Professional Network4 min
Real-Time Social Data3 min
WeFeelFine.org Demo5 min
The Shifting Social Landscape5 min
The Social Pyramid4 min
Developing your Professional Social Media Assets6 min
Targeting Assignment Step by Step5 min
1 lecture
Social Marketing 201910 min
1 exercice pour s'entraîner
Quiz 28 min
2 heures pour terminer
Social Overview
In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.
2 heures pour terminer
9 vidéos (Total 45 min), 4 lectures, 2 quiz
9 vidéos
The 3 M's of Effective Content Strategy - Focusing on Markets5 min
The 3 M's of Effective Content Strategy - Focusing on Messages3 min
The 3 M's of Effective Content Strategy - Focusing on Media6 min
Social Networks and Communities5 min
Why Social Communities Form2 min
Understanding Social Communities6 min
How to Position Yourself as a Brand Authority6 min
Developing your Social Media Tools for the Networking Assignment6 min
4 lectures
Developing the Social Assets to Develop Your Personal Brand10 min
Question for Discussion10 min
Download the Lecture Video Slides10 min
What Comes Next?10 min
2 exercices pour s'entraîner
Quiz 312 min
Networking & Tracking Assignment6 min
Avis
4.6
Meilleurs avis pour WHAT IS SOCIAL?
par FFOct 6, 2016
Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
par CQMay 12, 2016
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
par MLJun 27, 2019
This course is an excellent well executed course. It has allot of very interesting reading as well as quizzes to make sure you understand the knowledge, plus there is inter-action with fellow peers &
par DMMar 19, 2017
It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!
par NBMar 29, 2019
I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!
par NGNov 29, 2015
I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.
par APMay 30, 2017
This course covered great information and tied everything in. I'm excited to dive deeper in the knowledge. I found the assignments thought-provoking and helped to narrow down my focus even more.
par MGMar 3, 2016
Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!
par JAMar 19, 2016
Easily formatted and filled with a wide range of topics that we've heard little about yet rarely understood until utilizing this course! If you wish to stay ahead of the technology, take this!
par EMMay 25, 2017
This class has been an eye opener for me thus far. I'm enjoying learning all the how to of Social Media. I am looking forward to getting through all the MOOC's and start my new career online.
par MWJul 18, 2017
It's good and inspiring.\n\nBut I would say the contents covered are a little general.\n\nHowever, I would expect this whole specification will help me go deeper into social media marketing.
par JJAug 16, 2017
Randy Hlavac is an excellent professor with a plethora of experience in the digital marketing industry, and I am glad and honored to have such a professor who is willing to bring in experts.
par DMAug 6, 2017
Very engaging and thoughtfully presented overview and introduction to the course offerings. Had my first big AHA moment which completely validated my decision to enroll/pay for the course.
par GFFeb 11, 2018
I will give it 5 stars. Heads up! I´m really not a social web geek. But this course does unveil content that is very useful and well focused for both the newby as well as the social nerds.
par AVAug 9, 2016
I highly recommend this course. I have very little background knowledge on social media and I am using the tools acquired on this online course to help my small business grow. Five stars!
par PGDec 6, 2017
good introduction. I'm getting a better sense of the online social landscape but would like to go from theory to practice a lot faster - I expect the pace will pick up in the next course
par RKOct 1, 2015
The course is extremely well structured. They are doing a great job of making the course useful by creating real life assignments and ensuring users implement learning in the real world
par GTSep 26, 2019
@What is Social? made me aware how the social media works and enhanced me to use the social network sites appropriately as marketing tools. Thank you Dr. Randy Hlavac for the lectures.
par SSJun 4, 2017
Absolutely eye opening and definitely a valuable resource for anyone interested in not only growing their own networks but also for anyone who is involved in social media in any way.
par ALAug 2, 2019
Absolutely delightful! Whether you are a professional looking to expand your horizons or just a noob looking to see what is going on - this course keeps you engaged and adds value.
À propos du Spécialisation Le marketing appliqué aux réseaux sociaux
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
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