About this course: The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)
Taught by: Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc
| Basic Info |
Course 1 of 6 in the
Social Media Marketing Specialization.
|
| Commitment | 4 weeks of study, 1-3 hours/week |
| Language | English, Subtitles: Spanish, Arabic |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Video: Introduction
- Video: Course Overview
- Video: The Capstone Project
- Reading: Welcome to Course 1 in the Social Marketing Specialization
- Reading: Grading and Logistics
- Reading: Meet Your Instructors
- Reading: Social Marketing Toolkits
- Reading: Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social
- Reading: Course Bookstore
- Reading: A Note on Frequency of Capstone Offerings
- Reading: Special Toolkits for Paid/Financial Aid Learners
- Video: Surviving the Digital Revolution
- Video: Media: From Chaos to Clarity
- Video: The Social Media Revolution
- Video: The Social Media Revolution 2015
- Video: #Socialnomics
- Video: Identifying Social Trends
- Reading: Question for Discussion
- Reading: Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto
- Video: Viewing Social
- Video: Your Professional Network
- Video: Real-Time Social Data
- Video: WeFeelFine.org Demo
- Video: The Shifting Social Landscape
- Video: The Social Pyramid
- Reading: Social Marketing Toolkit Pt. 3 - Social Media is Drastically Changing
- Video: Targeting Assignment Step by Step
- Video: Social Networks and Communities
- Video: Why Social Communities Form
- Video: Understanding Social Communities
- Video: How to Position Yourself as a Brand Authority
- Reading: Developing the Social Assets to Develop Your Personal Brand
- Video: Klout Assignment Step by Step
- Reading: Question for Discussion
- Reading: Download the Lecture Video Slides
- Reading: What Comes Next?
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
A great beginning course to understanding social media and marketing. I highly recommend it!
On the plus side the videos are short and so it feel like things keep moving in this course without bogging down. On the other hand I feel like there are a lot of "buzz words" being thrown around and sometimes it makes it hard for me to get the point. I wish the talking heads would stick to plain and simple English instead of trying to sound clever.
Great introductory course, gave me great insight on the topic of social media. There's a great shift taking place in marketing!
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It's good and inspiring.
But I would say the contents covered are a little general.
However, I would expect this whole specification will help me go deeper into social media marketing.