The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
Ce cours fait partie de la Spécialisation Le marketing appliqué aux réseaux sociaux
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Spécialisation Le marketing appliqué aux réseaux sociauxUniversité NorthwesternÀ propos de ce cours
55 529 consultations récentes
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Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 6 dans le
Approx. 7 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol, Japonais
Compétences que vous acquerrez
Social MarketingSocial NetworkSocial Media MarketingSocial Media
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 6 dans le
Approx. 7 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol, Japonais
Offert par
Université Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programme du cours : ce que vous apprendrez dans ce cours
1 heure pour terminer
Introduction to Social Marketing
In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.
1 heure pour terminer
7 vidéos (Total 24 min), 6 lectures
2 heures pour terminer
Social Trends
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
2 heures pour terminer
7 vidéos (Total 39 min), 3 lectures, 1 quiz
2 heures pour terminer
The Business of Social
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
2 heures pour terminer
9 vidéos (Total 42 min), 1 lecture, 2 quiz
2 heures pour terminer
Social Overview
In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.
2 heures pour terminer
9 vidéos (Total 45 min), 4 lectures, 2 quiz
Avis
Meilleurs avis pour WHAT IS SOCIAL?
par FF6 oct. 2016
Great course. Looking forward completing whole specialization. Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
par CC12 mai 2016
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
par DM19 mars 2017
It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!
par ML27 juin 2019
This course is an excellent well executed course. It has allot of very interesting reading as well as quizzes to make sure you understand the knowledge, plus there is inter-action with fellow peers &
À propos du Spécialisation Le marketing appliqué aux réseaux sociaux
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
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