Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services.
Ce cours fait partie de la Marketing numérique et commerce électronique Google Certificat Professionnel
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À propos de ce cours
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Essayez Coursera pour les affairesCe que vous allez apprendre
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Compétences que vous acquerrez
- Website Structure
- Customer Awareness
- Search Engine Marketing
- Search Engine Optimization (SEO)
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
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Programme de cours : ce que vous apprendrez dans ce cours
Introduction to attract and engage customers with digital marketing
Understand search engine optimization (SEO)
Apply search engine optimization (SEO)
Search engine marketing (SEM) and display advertising
Avis
- 5 stars85,85 %
- 4 stars11,26 %
- 3 stars2,14 %
- 2 stars0,43 %
- 1 star0,29 %
Meilleurs avis pour ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING
Great insights and taught at a pace that explains everything and reinforces the topics. I am enjoying taking the courses for the certificate in order - they build upon each other.
i am giving full stars to this course, sir coach AK is just a genius who precisely knows how to engage with people. learned a lot from this course highly recommended course.
This has been a great course,very informative,however i found certain topics difficult but i am sure going through them again will help me gain more understanding.
On point, you should use this as a way to gain knowledge along with outside videos to perfect your ad campaigns to maximize results for your marketing goals.
À propos du Marketing numérique et commerce électronique Google Certificat Professionnel

Foire Aux Questions
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What are digital marketing and e-commerce?
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