Spécialisation Stratégie d'affaires
Steer Your Business to Success. Generate value and demonstrate global impact in four courses.
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Ce que vous allez apprendre
How to evaluate industry evolution
How to build and sustain competitive advantage
How to formulate and assess business strategies
How to align efforts to organizational strategy
Compétences que vous acquerrez
À propos de ce Spécialisation
Projet d'apprentissage appliqué
You will bring together all that you have learned in the foundational courses and employ your toolkit to develop a comprehensive Strategic Analysis. You will analyze the current state of the organization of your choice, strategic issues facing that organization and strategic paths it might pursue. Then you will make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will showcase your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.
Some familiarity with business is helpful, but not required.
Some familiarity with business is helpful, but not required.
Cette Spécialisation compte 5 cours
Fondements des stratégies d'affaires
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Advanced Business Strategy
Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
Business Growth Strategy
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.
Strategic Planning and Execution
Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.
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Université de Virginie
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Foire Aux Questions
Puis-je obtenir des crédits universitaires si je réussis la Spécialisation ?
Can I just enroll in a single course?
Puis-je m'inscrire à un seul cours ?
Can I take the course for free?
Puis-je suivre le cours gratuitement ?
Ce cours est-il vraiment accessible en ligne à 100 % ? Dois-je assister à certaines activités en personne ?
Quelle est la durée nécessaire pour terminer la Spécialisation ?
À quelle fréquence chaque cours de cette Spécialisation est-il proposé ?
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Specialization?
Puis-je obtenir des crédits universitaires si je réussis la Spécialisation ?
If I finish the Specialization, will it help me gain admission to Darden's MBA programs?
Are there any required readings?
Can I download materials to share with my colleagues?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.