Steer Your Business to Success. Generate value and demonstrate global impact in four courses.

4.7

étoiles

4,362 évaluations

Michael Lenox +2 enseignants de plus

Offert par

Spécialisation Stratégie d'affairesUniversité de Virginie

Ce que vous allez apprendre

How to evaluate industry evolution

How to build and sustain competitive advantage

How to formulate and assess business strategies

How to align efforts to organizational strategy

Compétences que vous acquerrez

Strategic AnalysisStrategic ManagementStrategic ThinkingBusiness StrategyCapabilities AnalysisCompetitive PositionIndustry Structurebusiness competitionMergers And Acquisitions (M&A)innovation strategygrowth strategyStrategy Implementation

À propos de ce Spécialisation

This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.

Projet d'apprentissage appliqué

You will bring together all that you have learned in the foundational courses and employ your toolkit to develop a comprehensive Strategic Analysis. You will analyze the current state of the organization of your choice, strategic issues facing that organization and strategic paths it might pursue. Then you will make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will showcase your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.

Résultats de carrière des étudiants

67 %

ont commencé une nouvelle carrière après avoir terminé ce spécialisation.

25 %

ont obtenu une augmentation de salaire ou une promotion.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Planning flexible

Définissez et respectez des dates limites flexibles.

Niveau débutant

Some familiarity with business is helpful, but not required.

Approximately 6 months to complete

Suggested pace of 2 hours/week

Anglais

Sous-titres : Anglais, Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Coréen, Allemand, Russe, Turc, Espagnol

Résultats de carrière des étudiants

67 %

ont commencé une nouvelle carrière après avoir terminé ce spécialisation.

25 %

ont obtenu une augmentation de salaire ou une promotion.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Planning flexible

Définissez et respectez des dates limites flexibles.

Niveau débutant

Some familiarity with business is helpful, but not required.

Approximately 6 months to complete

Suggested pace of 2 hours/week

Anglais

Sous-titres : Anglais, Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Coréen, Allemand, Russe, Turc, Espagnol

Cette Spécialisation compte 5 cours

Cours1

Cours 1

Fondements des stratégies d'affaires

4.8

étoiles

2,321 évaluations

•

507 avis

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.

Cours2

Cours 2

Advanced Business Strategy

4.8

étoiles

910 évaluations

•

168 avis

Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.

Cours3

Cours 3

Business Growth Strategy

4.7

étoiles

532 évaluations

•

105 avis

Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.

Cours4

Cours 4

Strategic Planning and Execution

4.7

étoiles

454 évaluations

•

97 avis

Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.

Enseignants

Offert par

Université de Virginie

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

Foire Aux Questions

Puis-je obtenir des crédits universitaires si je réussis la Spécialisation ?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Can I just enroll in a single course?
Si vous vous abonnez, vous bénéficiez d'une période d'essai gratuite de 7 jours, durant laquelle vous pouvez annuler votre abonnement sans pénalité. Ensuite, nous n'accordons plus de remboursements, mais vous pouvez annuler votre abonnement à tout instant. Consultez notre politique de remboursement complète.
Puis-je m'inscrire à un seul cours ?
Oui ! Pour commencer, cliquez sur la carte du cours qui vous intéresse et inscrivez-vous. Vous pouvez vous inscrire et terminer le cours pour obtenir un Certificat partageable, ou vous pouvez accéder au cours en auditeur libre afin d'en visualiser gratuitement le contenu. Si vous vous abonnez à un cours faisant partie d'une Spécialisation, vous êtes automatiquement abonné(e) à la Spécialisation complète. Visitez votre tableau de bord d'étudiant(e) pour suivre vos progrès.
Can I take the course for free?
Oui, Coursera offre une Aide Financière aux étudiants qui n'ont pas les moyens d'acquitter les frais. Demandez-la en cliquant sur le lien Aide Financière sous le bouton S'inscrire situé à gauche. Vous devrez remplir un formulaire de demande et vous serez averti(e) si elle est acceptée. Vous devrez répéter cette procédure pour chaque cours de la Spécialisation, y compris pour le Projet Final. En savoir plus.
Puis-je suivre le cours gratuitement ?
Si vous vous inscrivez au cours, vous pouvez accéder à tous les cours de la Spécialisation et obtenir un Certificat lorsque vous terminez le travail. Si vous souhaitez seulement lire et examiner le contenu du cours, vous pouvez accéder gratuitement au cours en auditeur libre. Si vous n'avez pas les moyens d'acquitter les frais, vous pouvez faire une demande d'Aide Financière.
Ce cours est-il vraiment accessible en ligne à 100 % ? Dois-je assister à certaines activités en personne ?
Ce cours est entièrement en ligne : vous n'avez donc pas besoin de vous présenter physiquement dans une salle de classe. Vous pouvez accéder à vos vidéos de cours, lectures et devoirs en tout temps et en tout lieu, par l'intermédiaire du Web ou de votre appareil mobile.
Quelle est la durée nécessaire pour terminer la Spécialisation ?
Each course in the Specialization is offered on demand, with cohorts opening each month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over. The Capstone is offered a few times per year.
À quelle fréquence chaque cours de cette Spécialisation est-il proposé ?
No background knowledge is required. This Specialization is designed for all professionals interested in enhancing their business strategy skills, including executives, entrepreneurs, management consultants, financial analysts, and nonprofit sector leaders and employees.
Do I need to take the courses in a specific order?
We suggest you take the courses in the order presented to get maximum benefit from the materials.
Will I earn university credit for completing the Specialization?
UVA's Darden School of Business does not currently offer university credit for completing this Specialization.
Puis-je obtenir des crédits universitaires si je réussis la Spécialisation ?
You will be able to conduct a strategic analysis, make recommendations for firm positioning and value creation, analyze a firm’s market position and capabilities alongside industry dynamics, and execute a strategic analysis.
If I finish the Specialization, will it help me gain admission to Darden's MBA programs?
Admission to Darden is highly competitive and based on a number of requirements, including undergraduate record and degree, GMAT scores, and work experience. Successful completion of the Specialization is in no way a guarantee of admission - but you should mention it in your application!
Are there any required readings?
Our video lectures are designed to be self-contained; therefore, we suggest but do not require readings. The suggested readings have been selected to enhance the course experience; however, not all of the intellectual property owners of these materials make them freely available on the internet. While we strive to find sources of additional materials which are freely available, sometimes the best additional materials we would like to alert students to (books, magazine articles, journal articles or newspaper articles) are only available from their respective copyright owners for compensation. Rather than not alert the students to these materials, we have decided to list them and let students make their own decision on whether they would like to invest the money to view these materials.
Can I download materials to share with my colleagues?
All course materials are for your personal use while participating in this course. You are not allowed to share or distribute them in any form; however, they are available for licensing. If you’re interested, please contact DardenOnline@darden.virginia.edu.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.