This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Offert par
Stratégies avancées d'optimisation pour les moteurs de recherche
Université de Californie à DavisÀ propos de ce cours
23 238 consultations récentes
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau intermédiaire
At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.
Approx. 25 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Ce que vous allez apprendre
Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website
Develop engaging strategies to launch a global web marketing campaign
Use tools to provide insightful data to evaluate your competitors
Conduct data analysis to bring value to stakeholders
Compétences que vous acquerrez
- Data Analysis
- Analytics
- Marketing
- Mathematical Optimization
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau intermédiaire
At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.
Approx. 25 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
Université de Californie à Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Programme de cours : ce que vous apprendrez dans ce cours
7 heures pour terminer
Introduction
Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders.
7 heures pour terminer
12 vidéos (Total 66 min), 5 lectures, 1 quiz
7 heures pour terminer
Take Your Website Global
In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for global expansion. You will align your site with international audiences following guidance from search engines. You will explore how to structure URLs and employ localization to serve global customers, as well as develop engaging strategies to launch a global web marketing campaign. You will work with a budget for external or in-house localization teams and empower stakeholders to fulfill their roles in a global marketplace.
7 heures pour terminer
9 vidéos (Total 68 min), 4 lectures, 1 quiz
7 heures pour terminer
Make the Most of Mobile and App SEO
This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps.
7 heures pour terminer
8 vidéos (Total 56 min), 7 lectures, 2 quiz
4 heures pour terminer
Identify Metrics to Drive Performance
Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders.
4 heures pour terminer
10 vidéos (Total 58 min), 3 lectures, 1 quiz
Avis
- 5 stars69,59 %
- 4 stars18,36 %
- 3 stars7,34 %
- 2 stars1,63 %
- 1 star3,06 %
Meilleurs avis pour STRATÉGIES AVANCÉES D'OPTIMISATION POUR LES MOTEURS DE RECHERCHE
par RB8 juil. 2019
Excelent course, specially because they gave you different kind of tools to drive into the SEO metricts.
par DM20 févr. 2019
All contents are well explained, though I think more updated material would help and also explain some of the tools in a more practical way.
par AG15 nov. 2016
This course was amazing. I discovered so many useful tools, had insights on what changes should I do on my website for its better performance.
par FL12 nov. 2020
This is an excellent course to expand your mindset. You can learn new tactics to implement in your SEO Strategy since minute 1.
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