This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Ce cours fait partie de la Spécialisation SEO (Optimisation pour les moteurs de recherche)
Stratégies avancées d'optimisation pour les moteurs de recherche
proposé par
À propos de ce cours
4.5
305 notes
Ce que vous allez apprendre
Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website
Develop engaging strategies to launch a global web marketing campaign
Use tools to provide insightful data to evaluate your competitors
Conduct data analysis to bring value to stakeholders
Compétences que vous acquerrez
Data AnalysisAnalyticsMarketingMathematical Optimization
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
17 heures pour terminer
Introduction
Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders.
12 vidéos (Total 66 min), 6 lectures, 1 quiz
12 vidéos
Course Overview3 min
Welcome to Technical Search Engine Optimization2 min
Discover What Technical SEO Can Do for Your Website4 min
Compare Website Performance and Analysis Tools6 min
Compare Plug-in Tools for Technical SEO5 min
Find and Fix Technical Issues on Your Website6 min
Heighten Visibility with Google Quick Answers4 min
Boost Website Accessibility5 min
Take Action with Analysis Tools to Improve Site Architecture6 min
Analyze and Accelerate Page Load Speed6 min
Conduct and Document a Website Audit6 min
Achieve Positive Change Working with Stakeholders8 min
6 lectures
A Note from UC Davis10 min
Use Canonical URLs10 min
Indicate Paginated Content10 min
Pagination with rel=“next” and rel=“prev”10 min
Infinite Scroll Search-Friendly Recommendations10 min
Registration and Subscription Sites10 min
1 exercice pour s'entraîner
Intermediate Technical SEO20 min
Semaine
27 heures pour terminer
Take Your Website Global
In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for global expansion. You will align your site with international audiences following guidance from search engines. You will explore how to structure URLs and employ localization to serve global customers, as well as develop engaging strategies to launch a global web marketing campaign. You will work with a budget for external or in-house localization teams and empower stakeholders to fulfill their roles in a global marketplace.
9 vidéos (Total 68 min), 4 lectures, 1 quiz
9 vidéos
Prepare Your Framework for Global Expansion9 min
Strategize to Grasp Global Opportunities8 min
Use Principles and Practices to Win on a Global Level7 min
Align with Search Engines’ Global Guidance8 min
Structure Your URLs for Greatest Global Impact5 min
Employ Localization to Best Serve Global Customers9 min
Engage Launch Strategies for Global Web Marketing9 min
Validate Global SEO and Empower Stakeholders for Global Roles6 min
4 lectures
International SEO Considerations10 min
How to Make the Most Out of an International SEO Campaign10 min
Multi-regional and Multilingual Sites10 min
Use hreflang for Language and Regional URLs10 min
1 exercice pour s'entraîner
Take Your Website Global20 min
Semaine
38 heures pour terminer
Make the Most of Mobile and App SEO
This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps.
8 vidéos (Total 56 min), 7 lectures, 2 quiz
8 vidéos
Grasp the Huge Opportunity in Mobile and Apps4 min
Check this List of Mobile Friendly Best Practices7 min
Beat the Competition with Easy-to-Find Apps8 min
Use Keywords to Optimize and Localize Your App Store6 min
Interpret and Use Data to Competitive Benefit9 min
Generate Great Business Results from Case Studies9 min
Take Advantage of Innovations and Future Trends6 min
7 lectures
Mobile Friendly Aspects of Web Design (Resource)10 min
How to Get Started with Mobile Friendliness10 min
The Larger Context of Mobile10 min
How to Choose Your First Google Play ASO Keyword10 min
Get Discovered on Google Play Search10 min
Support HTTP URLs in Your App10 min
App Indexing10 min
1 exercice pour s'entraîner
Make the Most of Mobile App SEO20 min
Semaine
43 heures pour terminer
Identify Metrics to Drive Performance
Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders.
10 vidéos (Total 58 min), 3 lectures, 1 quiz
10 vidéos
Make Sense of Today’s Data to Provide Future Insights3 min
Overcome Common Mistakes & Errors in Data Analysis7 min
Quantify Success with Many Useful Metrics13 min
Measure What Matters with Data Analysis Tools5 min
Benefit by Learning to Use Google Analytics3 min
Analyze Data Reports to Increase Revenue4 min
Consider Advanced Analytics to Drive Business8 min
Enhance Performance with Enterprise-Level Platforms4 min
Course Summary4 min
3 lectures
Measuring & Tracking Success of Your SEO Strategy10 min
The 14 Most Important SEO Metrics10 min
Metrics for Monitoring SEO Health10 min
1 exercice pour s'entraîner
Identify Metrics to Drive Performance20 min
4.5
75 avis17%
a commencé une nouvelle carrière après avoir terminé ces cours
12%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Meilleurs avis
The course has bugs, but it shouldn't distract from gaining knowledge. The 5 star given due to comprehensive tools used and final assignment preparation.
This course was amazing. I discovered so many useful tools, had insights on what changes should I do on my website for its better performance.
Enseignant
Dave Lloyd
Senior Manager, Global Search MarketingAdobe Systems
À propos de Université de Californie à Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
À propos de la Spécialisation SEO (Optimisation pour les moteurs de recherche)
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
Foire Aux Questions
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Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
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Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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