À propos de ce cours : Personal branding is critical for today’s executive—it distinguishes you as a competent authority, helps you establish your own goals for continuous improvement and development of your strengths as a business leader, and empowers you to lead change in your organization through effective management of yourself and others. If you’re looking to establish yourself in a leadership role and align your actions and behaviors with how you want to be perceived, this course is for you. This course is composed of three modules: managing self, managing others, and leading efforts for change. You’ll complete a hands-on project on organizational change that tests your skills in a variety of simulated situations, and you’ll receive detailed feedback about your efforts. You’ll leave with a thorough understanding of how your leadership can make an impact on your organization—and a set of sharpened skills to help you accomplish your goals. You’ll learn how to: Manage teams and foster effective decision-making Create and communicate a vision for workplace change Build coalitions that work Master the art of self-management Develop and manage your executive personal brand Improve your executive presence online, in email and on voice mail Become a more persuasive presenter Most of all, you’ll learn to develop your own unique strengths—and make more meaningful, authentic connections with others.