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Spécialisation Leadership organisationnel
Successfully Lead in an Ever-Changing Business Environment. Master key strategies to successfully lead an organizational change effort in just five courses plus a final capstone project.
Offert par
Spécialisation Leadership organisationnelUniversité NorthwesternCompétences que vous acquerrez
À propos de ce Spécialisation
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned.
Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation.
Résultats de carrière des étudiants
50 %
ont commencé une nouvelle carrière après avoir terminé ce spécialisation.
20 %
ont obtenu une augmentation de salaire ou une promotion.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
Cours en ligne à 100 %
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Planning flexible
Définissez et respectez des dates limites flexibles.
Niveau intermédiaire
Certaines connaissances prérequises.
Approximately 7 months to complete
Suggested pace of 2 hours/week
Anglais
Sous-titres : Anglais, Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Espagnol, Portugais (brésilien), Catalan, Marathi, Japonais
Résultats de carrière des étudiants
50 %
ont commencé une nouvelle carrière après avoir terminé ce spécialisation.
20 %
ont obtenu une augmentation de salaire ou une promotion.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
Cours en ligne à 100 %
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Planning flexible
Définissez et respectez des dates limites flexibles.
Niveau intermédiaire
Certaines connaissances prérequises.
Approximately 7 months to complete
Suggested pace of 2 hours/week
Anglais
Sous-titres : Anglais, Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Espagnol, Portugais (brésilien), Catalan, Marathi, Japonais
Cette Spécialisation compte 6 cours
High Performance Collaboration: Leadership, Teamwork, and Negotiation
2,132 évaluations
Are leaders born or made? Learn the essential skills to develop and expand your leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies. High Performance Collaboration: Leadership, Teamwork, and Negotiation focuses on leadership, teamwork, and negotiation. Students will engage in self-assessments to analyze their leadership style, develop team charters to optimize their groups, and develop a game plan for effective negotiation.
Leadership Communication for Maximum Impact: Storytelling
872 évaluations
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Leadership Through Social Influence
1,015 évaluations
This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
Leadership Through Marketing
409 évaluations
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Offert par
Université Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Foire Aux Questions
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