Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned.
Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation.
Spécialisation Organizational Leadership
Successfully Lead in an Ever-Changing Business Environment. Master key strategies to successfully lead an organizational change effort in just five courses plus a final capstone project.
proposé par
À propos de ce Spécialisation
Compétences que vous acquerrez
Design LeadershipNegotiationLeadershipMarketing
Fonctionnement du Spécialisation
Suivez les cours
Une Spécialisation Coursera est une série de cours axés sur la maîtrise d'une compétence. Pour commencer, inscrivez-vous directement à la Spécialisation ou passez en revue ses cours et choisissez celui par lequel vous souhaitez commencer. Lorsque vous vous abonnez à un cours faisant partie d'une Spécialisation, vous êtes automatiquement abonné(e) à la Spécialisation complète. Il est possible de terminer seulement un cours : vous pouvez suspendre votre formation ou résilier votre abonnement à tout moment. Rendez-vous sur votre tableau de bord d'étudiant pour suivre vos inscriptions aux cours et vos progrès.
Projet pratique
Chaque Spécialisation inclut un projet pratique. Vous devez réussir le(s) projet(s) pour terminer la Spécialisation et obtenir votre Certificat. Si la Spécialisation inclut un cours dédié au projet pratique, vous devrez terminer tous les autres cours avant de pouvoir le commencer.
Obtenir un Certificat
Lorsque vous aurez terminé tous les cours et le projet pratique, vous obtiendrez un Certificat que vous pourrez partager avec des employeurs éventuels et votre réseau professionnel.
Cette Spécialisation compte 6 cours
Cours1
High Performance Collaboration: Leadership, Teamwork, and Negotiation
4.8
870 notes
Are leaders born or made? Learn the essential skills to develop and expand your leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies. High Performance Collaboration: Leadership, Teamwork, and Negotiation focuses on leadership, teamwork, and negotiation. Students will engage in self-assessments to analyze their leadership style, develop team charters to optimize their groups, and develop a game plan for effective negotiation.
Recurring course sessions repeat every 2 weeks on Monday with an enrollment period of 5 days.
Cours2
Leadership Communication for Maximum Impact: Storytelling
4.4
464 notes
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Cours3
Leadership Through Social Influence
4.5
399 notes
This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
Cours4
Leadership Through Marketing
4.6
250 notes
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Enseignants
Tom Collinger
Executive Director Spiegel Research CenterMedill School of Journalism, Media, Integrated Marketing Communications
Hud Englehart
FacultyMedill School of Journalism, Media, Integrated Marketing Communications
Sanjay Khosla
Adjunct Professor of Executive EducationKellogg School of Management
Daniel J. O’Keefe
Owen L. Coon ProfessorDepartment of Communication Studies, School of Communication
Ernest Duplessis
FacultyMedill School of Journalism, Media, Integrated Marketing Communications
Leigh Thompson
J. Jay Gerber Distinguished Professor of Dispute Resolution and OrganizationsKellogg School of Management
Florian Zettelmeyer
Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at KelloggKellogg School of Management
Greg Holderfield
Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Design, Director of the Segal Design Institute, Co-Director of the MMM ProgramMcCormick School of Engineering and Applied Science (Segal Design Institute)
Elizabeth Gerber
Associate Professor, Co-director of the Research Cluster at the Segal Design InstituteMcCormick School of Engineering and Applied Science (Segal Design Institute), School of Communication, Kellogg School of Management (by courtesy), School of Education and Social Policy (by courtesy)
Pam Daniels
Clinical Assistant Professor, Design Innovator in ResidenceMcCormick School of Engineering and Applied Sciences (Segal Design Institute)
Ed Colgate
Allen and Johnnie Breed University Design Professor, Professor of Mechanical Engineering, Director of the Engineering Design and Innovation Masters Program at the Segal Design InstituteMcCormick School of Engineering and Applied Science
Candy Lee
ProfessorMedill School of Journalism, Media, Integrated Marketing Communications
Greg Carpenter
James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)Kellogg School of Management
Barbara O'Keefe
Dean of the School of Communication; Professor of Communication Studies; Annenberg University ProfessorSchool of Communication
À propos de Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Foire Aux Questions
Quelle est la politique de remboursement ?
Puis-je m'inscrire à un seul cours ?
Oui ! Pour commencer, cliquez sur la carte du cours qui vous intéresse et inscrivez-vous. Vous pouvez vous inscrire et terminer le cours pour obtenir un Certificat partageable, ou vous pouvez accéder au cours en auditeur libre afin d'en visualiser gratuitement le contenu. Si vous vous abonnez à un cours faisant partie d'une Spécialisation, vous êtes automatiquement abonné(e) à la Spécialisation complète. Visitez votre tableau de bord d'étudiant(e) pour suivre vos progrès.
Une aide financière est-elle possible ?
Puis-je suivre le cours gratuitement ?
Ce cours est-il vraiment accessible en ligne à 100 % ? Dois-je assister à certaines activités en personne ?
Ce cours est entièrement en ligne : vous n'avez donc pas besoin de vous présenter physiquement dans une salle de classe. Vous pouvez accéder à vos vidéos de cours, lectures et devoirs en tout temps et en tout lieu, par l'intermédiaire du Web ou de votre appareil mobile.
Puis-je obtenir des crédits universitaires si je réussis la Spécialisation ?
Cette Spécialisation n'est pas associée à des crédits universitaires, mais certaines universités peuvent décider d'accepter des Certificats de Spécialisation pour des crédits. Vérifiez-le auprès de votre établissement pour en savoir plus.
How long does it take to complete the Organizational Leadership Specialization?
Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in 3.5-4 months.
À quelle fréquence chaque cours de cette Spécialisation est-il proposé ?
Each course in the Specialization is offered on a regular schedule, with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.
What background knowledge is necessary?
This course is best suited for aspiring leaders who are already leading, to a certain degree, within their organizations but not necessarily large teams.
Do I have to take the courses in this Specialization in a specific order?
We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.
Will I earn university credit for completing the Organizational Leadership Specialization?
Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
What will I be able to do upon completing the Organizational Leadership Specialization?
(A) Optimally design a team for success (B) Negotiate in a collaborative fashion in large and small business situation (C) Utilize primary action strategies to achieve personal branding (D) Develop strategies for initial crisis response (E) Analyze techniques for communication to different constituencies (F) Formulate strategies for storytelling for innovation (G) Develop strategies to influence others (H) Create a market focused strategy (I) Use analytics to improve marketing efforts (J) Utilize design methods to identify opportunities and develop a range of solutions (K) Bring human-centered design approaches inside the organization to build a culture of innovation
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