À propos de ce cours
4.7
116 notes
36 avis
This course gives you access to Odyssey 3.14 - an original approach developed to help you invent or reinvent a business model. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has been shown to be very effective. It is taught to top executives, entrepreneurs, and HEC students. You will learn about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends 14 directions to consider in order to invent or reinvent the business model. Whether you are a graduate student, an executive or an entrepreneur, you will learn from examples and from your peers how to challenge your views in order to be innovative and come up with new ideas. Odyssey 3.14 is the result of over ten years of research, consulting and teaching. Over 100 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. At the end of the course, you will be able to : • Define what a business model is and how it relates to other the tools and frameworks in strategy • Understand the 3 components of the business model and how they are linked • Remember the 14 directions in which to explore and imagine a new business model • Understand the Odyssey 3.14 global approach, which means being able to apply this approach to any industry...
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Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Clock

Approx. 16 hours to complete

Recommandé : 5 weeks of study, 1-2 hours/week...
Comment Dots

English

Sous-titres : English, Spanish, French...

Compétences que vous acquerrez

Strategic ManagementBusiness ModelBusiness ModelingBusiness Strategy
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Clock

Approx. 16 hours to complete

Recommandé : 5 weeks of study, 1-2 hours/week...
Comment Dots

English

Sous-titres : English, Spanish, French...

Programme du cours : ce que vous apprendrez dans ce cours

Week
1
Clock
2 heures pour terminer

Introduction to business model innovation

Welcome to Odyssey 3.14! This introductory module aims at familiarizing you with innovation and business models. It will also give you an overview of the course and of your assignments....
Reading
4 vidéos (Total 19 min), 6 lectures, 4 quiz
Video4 vidéos
Learning methods and outcomes3 min
The 3 components of a business model5 min
Business model vs. strategy5 min
Reading6 lectures
About this lesson2 min
Important Tips on Learning Together3 min
About this lesson10 min
What you need to know about assignments3 min
About this lesson10 min
About this case study10 min
Quiz4 exercices pour s'entraîner
Module 1 Lesson 1- Practice Quiz10 min
Module 1 Lesson 3 - Practice Quiz10 min
Case study: Michelin - Graded Quiz40 min
Module 1 - Graded Quiz20 min
Week
2
Clock
4 heures pour terminer

The 3 components of a business model

This module describes in details the 3 components of the business model, which is the basis for the Odyssey 3.14 approach...
Reading
9 vidéos (Total 52 min), 4 lectures, 5 quiz
Video9 vidéos
VP: price and perceived value6 min
VP: detailed examples of game changing VP7 min
VP: the value curve5 min
VP: the value curve in practice3 min
VA: The value chain5 min
VA: The extended value chain6 min
VA: Distinctive resources and competencies5 min
Profit equation7 min
Reading4 lectures
About this lesson10 min
About this lesson10 min
About this lesson10 min
Further reading: 20 additional examples to inspire you10 min
Quiz4 exercices pour s'entraîner
Module 2 Lesson 1 - Practice Quiz10 min
Module 2 Lesson 2 - Practice Quiz10 min
Module 2 Lesson 3 - Practice Quiz10 min
Module 2 - Graded Quiz20 min
Week
3
Clock
2 heures pour terminer

14 directions: 7 directions on the value proposition side

This module explores the 7 directions on the value proposition side of the business model. Those are the 7 first directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples....
Reading
8 vidéos (Total 50 min), 1 lecture, 3 quiz
Video8 vidéos
Direction 1: reduce client price5 min
Direction 2: reduce clients's hassle8 min
Direction 3: look for non-clients5 min
Direction 4: introduce more functionality or more emotion5 min
Direction 5: search other segments4 min
Direction 6: anticipate trends6 min
Direction 7: modify the revenue stream7 min
Reading1 lecture
About this lesson10 min
Quiz3 exercices pour s'entraîner
Module 3 Lesson 1 - Practice Quiz10 min
Module 3 Lesson 2 - Practice Quiz10 min
Module 3 - Graded Quiz20 min
Week
4
Clock
2 heures pour terminer

14 directions: 7 directions on the value architecture side

This module explores the 7 directions on the value architecture side of the business model. Those are the 7 last directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples....
Reading
8 vidéos (Total 45 min), 3 lectures, 3 quiz
Video8 vidéos
Direction 9: modify one or several steps in the value chain5 min
Direction 10: eliminate or add a step in the value chain7 min
Direction 11 Leverage strategic ressources5 min
Direction 12: associate with competitors4 min
Direction 13: identify supplementors4 min
Direction 14: find new resources4 min
Summary of the 14 directions6 min
Reading3 lectures
About this lesson10 min
Summary of the 14 directions10 min
Questions to consider to explore each direction10 min
Quiz3 exercices pour s'entraîner
Module 4 Lesson 1 - Practice Quiz10 min
Module 4 Lesson 2 - Practice Quiz10 min
Module 4 - Graded Quiz18 min

Enseignants

Laurence Lehmann-Ortega

Affiliate Professor
Strategy and Business Policy

Hélène Musikas

Affiliate Professor
Strategy and Business Policy

À propos de HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.