Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.
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À propos de ce cours
Some familiarity with software development and product management is helpful, but not required.
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Essayez Coursera pour les affairesCe que vous allez apprendre
How to create the actionable focus to successfully manage your product
How to focus your work using modern product management methods
How to manage new products and explore new product ideas
How to manage and amplify existing products
Compétences que vous acquerrez
- Product/Market Fit
- Product Management
- Design Thinking
- Innovation Pipeline
- Lean Startup
Some familiarity with software development and product management is helpful, but not required.
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesOffert par
Programme de cours : ce que vous apprendrez dans ce cours
Achieving Focus and #Winning
Using Today's Product Management Methods
Exploring a New Product Idea
Amplifying an Existing Product
Avis
- 5 stars77,16 %
- 4 stars18,96 %
- 3 stars2,78 %
- 2 stars0,54 %
- 1 star0,54 %
Meilleurs avis pour DIGITAL PRODUCT MANAGEMENT: MODERN FUNDAMENTALS
Well designed content covering all important aspects of the Digital Product Management. Loved the fact that the content was delivered by industry experts who are actually practicing what they teach.
I really enjoyed this course! The content was interesting and relevant and excellently delivered by Alex Cowan in the videos. I'm looking forward to working through the rest of this Specialization
Weeks 2-4 were great; week 1 was more tedious (I found). The class does provide useful tools throughout the weeks and also equips the learner with appropriate terminology tp use with management.
I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.
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