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4,762 évaluations

95 %

Alex Cowan

165 256 déjà inscrits

Offert par

Université de Virginie

À propos de ce cours

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Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.
Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success.  It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. 

This course will help you along your learning journey and prepare you with the skills and perspective you need to:

Create the actionable focus to successfully manage your product (week 1)
Focus your work using modern product management methods (week 2)
Manage new products and explore new product ideas (week 3)
Manage and amplify existing products (week 4)

This course is ideal for current product or general  managers interested in today's modern product management methods.

Please note that there are new additions to this course and subtitles for these videos will soon be available. 

This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Niveau débutant

Some familiarity with software development and product management is helpful, but not required.

Approx. 11 heures pour terminer

Anglais

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Ce que vous allez apprendre

How to create the actionable focus to successfully manage your product
How to focus your work using modern product management methods
How to manage new products and explore new product ideas
How to manage and amplify existing products

Compétences que vous acquerrez

Product/Market Fit
Product Management
Design Thinking
Innovation Pipeline
Lean Startup

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Niveau débutant

Some familiarity with software development and product management is helpful, but not required.

Approx. 11 heures pour terminer

Anglais

Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?

Essayez Coursera pour les affaires

Enseignant

Évaluation de l'enseignant

4,74/5 (1 449 évaluations)

Alex Cowan

Faculty & Batten Fellow

Darden School of Business

419 494 étudiants

20 cours

Offert par

Université de Virginie

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

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Programme de cours : ce que vous apprendrez dans ce cours

Évaluation du contenu95%(13,374 évaluations)

Semaine

Semaine 1

4 heures pour terminer

Achieving Focus and #Winning

As a product manager, you and your team will always have more ideas and more requests than you can possibly manage. Making matters still more complicated, part of your job is to develop and then ‘sell’ a particular view of what should happen with your product to diverse stakeholders (engineering, marketing, etc.). How do you do it? Success requires an actionable, testable focus. The successful product manager identifies vivid, testable customer outcomes and creates focus around them. This week we’ll show you how to interface effectively with all your stakeholders to create that actionable focus.

4 heures pour terminer

24 vidéos (Total 122 min), 1 lecture, 3 quiz

24 vidéos

Tomorrow's Product Manager2 min

DPM Specialization Intro2 min

You, the Product Manager5 min

Why Is a Product Never a Product?6 min

You and Your Product Pipeline8 min

Job 1: Creating Hypotheses about Product/Market Fit5 min

Job 2: Testing Hypotheses about Product/Market Fit3 min

Job 3: Facilitating Alignment w/ Outside Stakeholders3 min

You and Your Product Team4 min

You and Your Design Team6 min

You and Your Development Team6 min

Product Manager vs. Product Owner8 min

Greg Cohen on PM vs. PO?8 min

You and Your DevOps Team7 min

You and Your Analytics/Data Science Team4 min

Meet Enable Quiz, Our Startup Company Example3 min

Are You Set Up For Success?3 min

You and Your Consulting and/or Support Team5 min

Nastia Root on Creating a Strong Interface with Support4 min

You and Your Sales and Marketing Team6 min

You and Your Finance/Accounting and Legal Teams4 min

You and Your Project Manager3 min

You and Your Management Team4 min

Week 1 Takeaways1 min

1 lecture

Course Overview & Requirements10 min

3 exercices pour s'entraîner

Practice Quiz on the #Winning PM10 min

Practice Quiz on Many Areas, One Focus21 min

Week 1 Final Quiz30 min

Semaine

Semaine 2

3 heures pour terminer

Using Today's Product Management Methods

You’ve probably heard that the days of ‘build it and they will come’ are over. But what exactly should you be doing instead? There’s no shortage of material out there on how to be innovative--but you only have so much time. This week we’ll step through the method’s today’s most successful product managers are using and give you tips to “sell” those methods to your stakeholders. We’ll also show you how to analyze growth, engagement and monetization using qualitative and quantitative methods. You’ll finish the week with an understanding of which methods to apply when and hear from practitioners who are using these methods to make breakthrough products.

3 heures pour terminer

19 vidéos (Total 111 min)

19 vidéos

Module Intro: Ready for Week 26 min

What Kind of PM Are You?3 min

Effectuating Better Product Pipelines with Agile7 min

Identifying What Matters through Customer Discovery & Testing8 min

Minimizing Waste with Lean Startup8 min

Creating a Maintainable Focus with UX Mapping: Qualitative Analytics7 min

Creating a Maintainable Focus with UX Mapping: Quantitative Analytics3 min

Creating an Outcome-Focused Definition of Done with HDD & User Stories6 min

Iteratively Getting to Usability with Testing, Prototyping, and Analytics7 min

Managing Habits: Trigger and Action5 min

Managing Habits: Variable Reward and Investment5 min

Nir Eyal on Managing Habits6 min

Collaborating with Enterprise Customers--Tips 1-48 min

Collaborating with Enterprise Customers--Tips 5-93 min

David Bland on Avoiding the Product Death Cycle2 min

Focus on Funnels: Acquisition4 min

Managing a Product with Hardware5 min

Making Time to Do Things Right3 min

Week 2 Takeaways5 min

4 exercices pour s'entraîner

Practice Quiz on Solving the Right Problem12 min

Practice Quiz on Creating the Right Solution6 min

Practice Quiz on Applications in Product Management10 min

Week 2 Final Quiz30 min

Semaine

Semaine 3

2 heures pour terminer

Exploring a New Product Idea

Something on the order of 9 out of 10 new products fail. Those sound like daunting odds, but through disciplined exploration an effective PM knows how to make even the improbable probable. This week we’ll show you how to apply your understanding of modern PM methods to exploring new product ideas.

2 heures pour terminer

13 vidéos (Total 70 min)

13 vidéos

Ready for Week 3?3 min

Learning vs. Scaling7 min

The Importance of Good Enough: "Cooped Up" MVPs8 min

The Importance of Good Enough: "Greener Air" MVPs7 min

Non-Titular Product Managers53s

David Chait on Non-Titular PMs5 min

Horizons of Growth5 min

Corporate Innovation Pipeline5 min

Creating a Healthy Innovation Pipeline6 min

David Bland on New Ventures Inside the Corporation8 min

Business Model Design I: Proposition Design5 min

Business Model Design II: Customer Journeys3 min

Week 3 Takeaways2 min

4 exercices pour s'entraîner

Practice Quiz on Learning vs. Scaling18 min

Practice Quiz on Innovating in the Corporation6 min

Practice Quiz: From Proposition to Business Model6 min

Week 3 Final Quiz: Exploring a New Product Idea30 min

Semaine

Semaine 4

3 heures pour terminer

Amplifying an Existing Product

If you want a product that does more than make a big splash, you’ll need to apply what you’ve learned here every week, every sprint to keep that product fresh and relevant. It’s not hard to let a great product get sidetracked and become irrelevant to its users--this happens all the time. Some figures show the portion of features on successful products that are regularly used to be well under 50%. Yikes! In this week, we’ll look at how successful product managers keep their products fresh and focused on valuable outcomes for their users. You’ll learn how to put a focused, sustainable, program in place to keep your product competitive.

3 heures pour terminer

20 vidéos (Total 109 min)

20 vidéos

Ready for Week 4?57s

Identifying Business Model Types5 min

Business Model Design III: Delivery and Execution6 min

Tamara Carleton on Strategic Foresight6 min

The Trouble with New Features3 min

The Importance of Good Enough: Seedling Features5 min

Actionable Analytics5 min

Eric Qi Dong on Disciplined Analytics for the Product Manager7 min

Kiran Kadambi on Structuring Problems in Product Management13 min

What Is Data Science?3 min

Applying Data Science5 min

Andrew Kritzer on Data Science for the MBA6 min

Jim Rose on Continuous Integration and Delivery7 min

Jim Rose on Monolithic Architectures and Microservices4 min

Managing a Channel or Modality1 min

Nastia Root on Being a Growth PM5 min

It's Not a Meeting l5 min

It's Not a Meeting II7 min

Roadmap?6 min

Course and Week Close: Let's Not Make This Good-Bye 59s

3 exercices pour s'entraîner

Practice Quiz: Focused Tuning and Testing15 min

Practice Quiz: Driving Growth through Focus15 min

Week 4 Final Quiz30 min

Avis

4.7

1284 avis

5 stars
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4 stars
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3 stars
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2 stars
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1 star
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Meilleurs avis pour DIGITAL PRODUCT MANAGEMENT: MODERN FUNDAMENTALS

par MP28 déc. 2020

Well designed content covering all important aspects of the Digital Product Management. Loved the fact that the content was delivered by industry experts who are actually practicing what they teach.

par JW4 févr. 2021

I really enjoyed this course! The content was interesting and relevant and excellently delivered by Alex Cowan in the videos. I'm looking forward to working through the rest of this Specialization

par AL12 juin 2019

Weeks 2-4 were great; week 1 was more tedious (I found). The class does provide useful tools throughout the weeks and also equips the learner with appropriate terminology tp use with management.

par LK24 juin 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

Voir tous les avis

Foire Aux Questions

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Le cours propose peut-être « Cours complet, aucun certificat » à la place. Cette option vous permet de voir tous les contenus de cours, de soumettre les évaluations requises et d'obtenir une note finale. Cependant, vous ne pourrez pas acheter une expérience de certificat.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Une aide financière est-elle possible ?
Oui. Dans certains programmes d’apprentissage, vous pouvez demander une aide financière ou une bourse d’études si vous ne pouvez pas payer les frais d’inscription. Si une aide financière ou une bourse d’études est disponible pour le programme d’apprentissage choisi, vous trouverez un lien pour faire une demande sur la page de description.

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Digital Product Management: Modern Fundamentals

À propos de ce cours

Ce que vous allez apprendre

Compétences que vous acquerrez