Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.
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Spécialisation Digital Product ManagementUniversité de VirginieÀ propos de ce cours
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Niveau débutant
Some familiarity with software development and product management is helpful, but not required.
Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais, Chinois (traditionnel)
Ce que vous allez apprendre
How to create the actionable focus to successfully manage your product
How to focus your work using modern product management methods
How to manage new products and explore new product ideas
How to manage and amplify existing products
Compétences que vous acquerrez
Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup
Résultats de carrière des étudiants
34%
ont commencé une nouvelle carrière après avoir terminé ce cours
34%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Some familiarity with software development and product management is helpful, but not required.
Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais, Chinois (traditionnel)
Offert par
Université de Virginie
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Achieving Focus and #Winning
As a product manager, you and your team will always have more ideas and more requests than you can possibly manage. Making matters still more complicated, part of your job is to develop and then ‘sell’ a particular view of what should happen with your product to diverse stakeholders (engineering, marketing, etc.). How do you do it? Success requires an actionable, testable focus. The successful product manager identifies vivid, testable customer outcomes and creates focus around them. This week we’ll show you how to interface effectively with all your stakeholders to create that actionable focus.
3 heures pour terminer
20 vidéos (Total 99 min), 1 lecture, 3 quiz
20 vidéos
DPM Specialization Intro4 min
You, the Product Manager5 min
Why Is a Product Never a Product?6 min
You and Your Customer4 min
You and Your Design Team4 min
You and Your Development Team4 min
Product Manager vs. Product Owner8 min
Greg Cohen on PM vs. PO?8 min
What Is Data Science?3 min
You and Your Data Science Team6 min
Meet Enable Quiz, Our Startup Company Example3 min
You and Your Consulting and/or Support Team5 min
Focal Tool: The Customer Journey4 min
Nastia Root on Creating a Strong Interface with Support4 min
You and Your Sales and Marketing Team7 min
You and Your Finance/Accounting and Legal Teams4 min
You and Your Project Manager3 min
You and Your Management Team4 min
Week 1 Takeaways1 min
1 lecture
Course Overview & Requirements10 min
3 exercices pour s'entraîner
Practice Quiz on the #Winning PM9 min
Practice Quiz on Many Areas, One Focus21 min
Week 1 Final Quiz30 min
3 heures pour terminer
Using Today's Product Management Methods
You’ve probably heard that the days of ‘build it and they will come’ are over. But what exactly should you be doing instead? There’s no shortage of material out there on how to be innovative--but you only have so much time. This week we’ll step through the method’s today’s most successful product managers are using and give you tips to “sell” those methods to your stakeholders. We’ll also show you how to analyze growth, engagement and monetization using qualitative and quantitative methods. You’ll finish the week with an understanding of which methods to apply when and hear from practitioners who are using these methods to make breakthrough products.
3 heures pour terminer
20 vidéos (Total 113 min)
20 vidéos
What Kind of PM Are You?3 min
Methods and PMs8 min
Agile and Product Management7 min
Design Thinking and the Product Manager6 min
Lean Startup and the Product Manager9 min
Managing Habits: Trigger and Action5 min
Managing Habits: Variable Reward and Investment5 min
Nir Eyal on Managing Habits6 min
User Story Mapping for Product Managers7 min
Prototyping for Product Managers5 min
Usability Testing for Product Managers4 min
Collaborating with Enterprise Customers--Tips 1-48 min
Collaborating with Enterprise Customers--Tips 5-93 min
David Bland on Avoiding the Product Death Cycle2 min
Shaping Your Funnel Part 14 min
Shaping Your Funnel Part 26 min
Managing a Product with Hardware5 min
Making Time to Do Things Right3 min
Week 2 Takeaways4 min
4 exercices pour s'entraîner
Practice Quiz on Solving the Right Problem12 min
Practice Quiz on Creating the Right Solution6 min
Practice Quiz on Applications in Product Management12 min
Week 2 Final Quiz30 min
2 heures pour terminer
Exploring a New Product Idea
Something on the order of 9 out of 10 new products fail. Those sound like daunting odds, but through disciplined exploration an effective PM knows how to make even the improbable probable. This week we’ll show you how to apply your understanding of modern PM methods to exploring new product ideas.
2 heures pour terminer
13 vidéos (Total 73 min)
13 vidéos
Ready for Week 3?3 min
Learning vs. Scaling7 min
The Importance of Good Enough: "Cooped Up" MVPs8 min
The Importance of Good Enough: "Greener Air" MVPs7 min
Non-Titular Product Managers53s
David Chait on Non-Titular PMs5 min
Horizons of Growth5 min
Corporate Innovation Pipeline5 min
Creating a Healthy Innovation Pipeline6 min
David Bland on New Ventures Inside the Corporation8 min
Business Model Design I: Proposition Design5 min
Business Model Design II: Customer Journeys6 min
Week 3 Takeaways2 min
4 exercices pour s'entraîner
Practice Quiz on Learning vs. Scaling18 min
Practice Quiz on Innovating in the Corporation6 min
Practice Quiz: From Proposition to Business Model6 min
Week 3 Final Quiz: Exploring a New Product Idea30 min
3 heures pour terminer
Amplifying an Existing Product
If you want a product that does more than make a big splash, you’ll need to apply what you’ve learned here every week, every sprint to keep that product fresh and relevant. It’s not hard to let a great product get sidetracked and become irrelevant to its users--this happens all the time. Some figures show the portion of features on successful products that are regularly used to be well under 50%. Yikes! In this week, we’ll look at how successful product managers keep their products fresh and focused on valuable outcomes for their users. You’ll learn how to put a focused, sustainable, program in place to keep your product competitive.
3 heures pour terminer
19 vidéos (Total 105 min)
19 vidéos
Identifying Business Model Types5 min
Business Model Design III: Delivery and Execution6 min
Tamara Carleton on Strategic Foresight6 min
The Trouble with New Features3 min
The Importance of Good Enough: Seedling Features5 min
Actionable Analytics5 min
Eric Qi Dong on Disciplined Analytics for the Product Manager7 min
Kiran Kadambi on Structuring Problems in Product Management13 min
Applying Data Science5 min
Andrew Kritzer on Data Science for the MBA6 min
Jim Rose on Continuous Integration and Delivery7 min
Jim Rose on Monolithic Architectures and Microservices4 min
Managing a Channel or Modality1 min
Nastia Root on Being a Growth PM5 min
It's Not a Meeting l5 min
It's Not a Meeting II7 min
Roadmap?6 min
Course and week close: Let's Not Make This Good-Bye34s
3 exercices pour s'entraîner
Practice Quiz: Focused Tuning and Testing15 min
Practice Quiz: Driving Growth through Focus15 min
Week 4 Final Quiz30 min
Avis
Meilleurs avis pour DIGITAL PRODUCT MANAGEMENT: MODERN FUNDAMENTALS
par LK24 juin 2018
I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.
par SG21 mai 2020
It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.
par JH25 juin 2019
Great overview of product management in a digital world. It was very accessible to a beginner like myself. There are a ton of great tools and process that are easily transferable to the real world.
par NK23 déc. 2018
This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks
À propos du Spécialisation Digital Product Management
This Specialization is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and teams. Through five courses, you will cover applications of product design, hypothesis-driven development and agile, all at the heart of modern product management.
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