À propos de ce cours

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Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
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Dates limites flexibles
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Niveau débutant

Some familiarity with software development and product management is helpful, but not required.

Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais, Chinois (traditionnel)

Ce que vous allez apprendre

  • How to create the actionable focus to successfully manage your product

  • How to focus your work using modern product management methods

  • How to manage new products and explore new product ideas

  • How to manage and amplify existing products

Compétences que vous acquerrez

Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup

Résultats de carrière des étudiants

34%

ont commencé une nouvelle carrière après avoir terminé ce cours

34%

ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Some familiarity with software development and product management is helpful, but not required.

Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais, Chinois (traditionnel)

Enseignant

Offert par

Logo Université de Virginie

Université de Virginie

Programme du cours : ce que vous apprendrez dans ce cours

Évaluation du contenuThumbs Up94%(6,191 notes)Info
Semaine
1

Semaine 1

3 heures pour terminer

Achieving Focus and #Winning

3 heures pour terminer
20 vidéos (Total 99 min), 1 lecture, 3 quiz
20 vidéos
DPM Specialization Intro4 min
You, the Product Manager5 min
Why Is a Product Never a Product?6 min
You and Your Customer4 min
You and Your Design Team4 min
You and Your Development Team4 min
Product Manager vs. Product Owner8 min
Greg Cohen on PM vs. PO?8 min
What Is Data Science?3 min
You and Your Data Science Team6 min
Meet Enable Quiz, Our Startup Company Example3 min
You and Your Consulting and/or Support Team5 min
Focal Tool: The Customer Journey4 min
Nastia Root on Creating a Strong Interface with Support4 min
You and Your Sales and Marketing Team7 min
You and Your Finance/Accounting and Legal Teams4 min
You and Your Project Manager3 min
You and Your Management Team4 min
Week 1 Takeaways1 min
1 lecture
Course Overview & Requirements10 min
3 exercices pour s'entraîner
Practice Quiz on the #Winning PM9 min
Practice Quiz on Many Areas, One Focus21 min
Week 1 Final Quiz30 min
Semaine
2

Semaine 2

3 heures pour terminer

Using Today's Product Management Methods

3 heures pour terminer
20 vidéos (Total 113 min)
20 vidéos
What Kind of PM Are You?3 min
Methods and PMs8 min
Agile and Product Management7 min
Design Thinking and the Product Manager6 min
Lean Startup and the Product Manager9 min
Managing Habits: Trigger and Action5 min
Managing Habits: Variable Reward and Investment5 min
Nir Eyal on Managing Habits6 min
User Story Mapping for Product Managers7 min
Prototyping for Product Managers5 min
Usability Testing for Product Managers4 min
Collaborating with Enterprise Customers--Tips 1-48 min
Collaborating with Enterprise Customers--Tips 5-93 min
David Bland on Avoiding the Product Death Cycle2 min
Shaping Your Funnel Part 14 min
Shaping Your Funnel Part 26 min
Managing a Product with Hardware5 min
Making Time to Do Things Right3 min
Week 2 Takeaways4 min
4 exercices pour s'entraîner
Practice Quiz on Solving the Right Problem12 min
Practice Quiz on Creating the Right Solution6 min
Practice Quiz on Applications in Product Management12 min
Week 2 Final Quiz30 min
Semaine
3

Semaine 3

2 heures pour terminer

Exploring a New Product Idea

2 heures pour terminer
13 vidéos (Total 73 min)
13 vidéos
Learning vs. Scaling7 min
The Importance of Good Enough: "Cooped Up" MVPs8 min
The Importance of Good Enough: "Greener Air" MVPs7 min
Non-Titular Product Managers53s
David Chait on Non-Titular PMs5 min
Horizons of Growth5 min
Corporate Innovation Pipeline5 min
Creating a Healthy Innovation Pipeline6 min
David Bland on New Ventures Inside the Corporation8 min
Business Model Design I: Proposition Design5 min
Business Model Design II: Customer Journeys6 min
Week 3 Takeaways2 min
4 exercices pour s'entraîner
Practice Quiz on Learning vs. Scaling18 min
Practice Quiz on Innovating in the Corporation6 min
Practice Quiz: From Proposition to Business Model6 min
Week 3 Final Quiz: Exploring a New Product Idea30 min
Semaine
4

Semaine 4

3 heures pour terminer

Amplifying an Existing Product

3 heures pour terminer
19 vidéos (Total 105 min)
19 vidéos
Identifying Business Model Types5 min
Business Model Design III: Delivery and Execution6 min
Tamara Carleton on Strategic Foresight6 min
The Trouble with New Features3 min
The Importance of Good Enough: Seedling Features5 min
Actionable Analytics5 min
Eric Qi Dong on Disciplined Analytics for the Product Manager7 min
Kiran Kadambi on Structuring Problems in Product Management13 min
Applying Data Science5 min
Andrew Kritzer on Data Science for the MBA6 min
Jim Rose on Continuous Integration and Delivery7 min
Jim Rose on Monolithic Architectures and Microservices4 min
Managing a Channel or Modality1 min
Nastia Root on Being a Growth PM5 min
It's Not a Meeting l5 min
It's Not a Meeting II7 min
Roadmap?6 min
Course and week close: Let's Not Make This Good-Bye34s
3 exercices pour s'entraîner
Practice Quiz: Focused Tuning and Testing15 min
Practice Quiz: Driving Growth through Focus15 min
Week 4 Final Quiz30 min

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À propos du Spécialisation Digital Product Management

This Specialization is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and teams. Through five courses, you will cover applications of product design, hypothesis-driven development and agile, all at the heart of modern product management....
Digital Product Management

Foire Aux Questions

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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