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Ce que vous allez apprendre
How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
What design thinking is and when to use it
Instrument relevant, actionable analytics into your product program
How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes
Compétences que vous acquerrez
À propos de ce Spécialisation
Projet d'apprentissage appliqué
Learners will go from utilizing the BCG digital transformation framework, to create the actionable focus to successfully manage your product to rapidly prototyping strategically-aligned processes for implementation within your IT infrastructure. Specifically, you will learn how to iteratively prototype and test solutions to make sure not just that they don’t break, but that they deliver superior outcomes, as well as step through customer discovery, idea testing/validation, early development, and business model design.
Aucune connaissance prérequise.
Aucune connaissance prérequise.
Comment fonctionne la Spécialisation
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Projet pratique
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Lorsque vous aurez terminé tous les cours et le projet pratique, vous obtiendrez un Certificat que vous pourrez partager avec des employeurs éventuels et votre réseau professionnel.

Cette Spécialisation compte 4 cours
Digital Transformation
Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
Design Thinking for Innovation
Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. At every level in every kind of organization, design thinking provides the tools you need to become an innovative thinker and uncover creative opportunities that are there – you're just not seeing them yet.
Digital Product Management: Modern Fundamentals
Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.
Customer-Centric IT Strategy
Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework.
Offert par

BCG
Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy.

Université de Virginie
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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