À propos de ce Spécialisation

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Planning flexible

Définissez et respectez des dates limites flexibles.

Niveau débutant

Approx. 2 mois pour terminer

7 heures/semaine recommandées

Anglais

Sous-titres : Anglais, Vietnamien, Arabe...

Compétences que vous acquerrez

Growth StrategiesExit StrategyFinanceEntrepreneurship

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Planning flexible

Définissez et respectez des dates limites flexibles.

Niveau débutant

Approx. 2 mois pour terminer

7 heures/semaine recommandées

Anglais

Sous-titres : Anglais, Vietnamien, Arabe...

Fonctionnement du Spécialisation

Suivez les cours

Une Spécialisation Coursera est une série de cours axés sur la maîtrise d'une compétence. Pour commencer, inscrivez-vous directement à la Spécialisation ou passez en revue ses cours et choisissez celui par lequel vous souhaitez commencer. Lorsque vous vous abonnez à un cours faisant partie d'une Spécialisation, vous êtes automatiquement abonné(e) à la Spécialisation complète. Il est possible de terminer seulement un cours : vous pouvez suspendre votre formation ou résilier votre abonnement à tout moment. Rendez-vous sur votre tableau de bord d'étudiant pour suivre vos inscriptions aux cours et vos progrès.

Projet pratique

Chaque Spécialisation inclut un projet pratique. Vous devez réussir le(s) projet(s) pour terminer la Spécialisation et obtenir votre Certificat. Si la Spécialisation inclut un cours dédié au projet pratique, vous devrez terminer tous les autres cours avant de pouvoir le commencer.

Obtenir un Certificat

Lorsque vous aurez terminé tous les cours et le projet pratique, vous obtiendrez un Certificat que vous pourrez partager avec des employeurs éventuels et votre réseau professionnel.

how it works

Cette Spécialisation compte 5 cours

Cours1

Entrepreneurship 1: Developing the Opportunity

4.8
1,899 notes
418 avis
How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype. By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up....
Cours2

Entrepreneurship 2: Launching your Start-Up

4.8
1,110 notes
140 avis
Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies....
Cours3

Entrepreneurship 3: Growth Strategies

4.7
757 notes
78 avis
Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability...
Cours4

Entrepreneurship 4: Financing and Profitability

4.8
608 notes
76 avis
Start-ups can benefit from a wide variety of financing options on the path to profitability, but how do you know which one to choose? This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding. You’ll learn about terms, and term sheets, exit modes and what exit strategy might be best for you. By the end of this course, you’ll have an understanding of what success looks like and how it can be financed. You’ll also be ready for the capstone project, in which you will get feedback on your own pitch deck, and may even be selected to pitch to investors from venture capital firms....

Enseignants

Avatar

David Hsu

Richard A. Sapp Professor of Management
The Wharton School
Avatar

David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
Avatar

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
Avatar

Kartik Hosanagar

Professor
Wharton School
Avatar

Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School
Avatar

Laura Huang

Assistant Professor
Management
Avatar

Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management

À propos de Université de Pennsylvanie

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Foire Aux Questions

  • Oui ! Pour commencer, cliquez sur la carte du cours qui vous intéresse et inscrivez-vous. Vous pouvez vous inscrire et terminer le cours pour obtenir un Certificat partageable, ou vous pouvez accéder au cours en auditeur libre afin d'en visualiser gratuitement le contenu. Si vous vous abonnez à un cours faisant partie d'une Spécialisation, vous êtes automatiquement abonné(e) à la Spécialisation complète. Visitez votre tableau de bord d'étudiant(e) pour suivre vos progrès.

  • Ce cours est entièrement en ligne : vous n'avez donc pas besoin de vous présenter physiquement dans une salle de classe. Vous pouvez accéder à vos vidéos de cours, lectures et devoirs en tout temps et en tout lieu, par l'intermédiaire du Web ou de votre appareil mobile.

  • Time to completion will vary based on your schedule, but we anticipate most learners being able to finish the material within 6 months.

  • Each course in the Specialization is offered at least once every month, although they may be offered more frequently.

  • No specific background is required—this Specialization is ideal for employees, entrepreneurs, managers, consultants, or anyone aiming to hone their entrepreneurial skills. Knowledge of high-school level math (through pre-calculus) is suggested.

  • Although you can take the courses in this Specialization in any order, we do recommend that you follow the sequence suggested by course title (Entrepreneurship 1, Entrepreneurship 2, and so on), especially if you are new to the study of entrepreneurship.

  • Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • In this Specialization, you’ll gain a deeper understanding of the entrepreneurial process in four key areas: conception and development, launch, growth, and financing and profitability. At the end of Wharton’s Entrepreneurship Specialization, you’ll be able to create and develop a new enterprise with potential for growth and funding, and/or improve your ability to identify and pursue opportunities for growth in your current organization.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.