Entrepreneurship Specialization

Starts May 01

Entrepreneurship Specialization

Turn Your Idea into a Funded Business

Develop, launch, fund and grow your own business

About This Specialization

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.

Created by:

courses
5 courses

Follow the suggested order or choose your own.

projects
Projects

Designed to help you practice and apply the skills you learn.

certificates
Certificates

Highlight your new skills on your resume or LinkedIn.

Courses
Beginner Specialization.
No prior experience required.
  1. COURSE 1

    Entrepreneurship 1: Developing the Opportunity

    Upcoming session: May 1 — Jun 5.
    Commitment
    4 weeks of study, 1-2 hours/week
    Subtitles
    English

    About the Course

    How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype. By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.
  2. COURSE 2

    Entrepreneurship 2: Launching your Start-Up

    Current session: Apr 24 — May 29.
    Commitment
    4 weeks of study, 1-3 hours/week
    Subtitles
    English

    About the Course

    Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of a creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to mange them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.
  3. COURSE 3

    Entrepreneurship 3: Growth Strategies

    Upcoming session: May 1 — Jun 5.
    Commitment
    4 weeks of study, 1-2 hours/week
    Subtitles
    English

    About the Course

    Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability
  4. COURSE 4

    Entrepreneurship 4: Financing and Profitability

    Current session: Apr 24 — May 29.
    Commitment
    4 weeks of study, 1-2 hours/week
    Subtitles
    English

    About the Course

    Start-ups can benefit from a wide variety of financing options on the path to profitability, but how do you know which one to choose? This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding. You’ll learn about terms, and term sheets, exit modes and what exit strategy might be best for you. By the end of this course, you’ll have an understanding of what success looks like and how it can be financed. You’ll also be ready for the capstone project, in which you will get feedback on your own pitch deck, and may even be selected to pitch to investors from venture capital firms.
  5. COURSE 5

    Wharton Entrepreneurship Capstone

    Upcoming session: Jun 26 — Aug 7.
    Subtitles
    English

    About the Capstone Project

    In this Capstone project, you will be assembling a pitch deck for a new venture, including the key deliverables (e.g., customer needs, concept description, financials, and so forth). You will review your peers' projects according to a rubric develop by Wharton Entrepreneurship and practice applying the same criteria VC’s use in evaluating potential investments. The learners with the top-scoring projects will be introduced to the most appropriate VC firms in Wharton Entrepreneurship’s network, according to region and sector.

Creators

  • University of Pennsylvania

    The Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.

    The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

  • Kartik Hosanagar

    Kartik Hosanagar

    Professor
  • Ethan Mollick

    Ethan Mollick

    Edward B. and Shirley R. Shils Assistant Professor
  • Laura Huang

    Laura Huang

    Assistant Professor
  • David Hsu

    David Hsu

    Richard A. Sapp Professor of Management
  • Lori Rosenkopf

    Lori Rosenkopf

    Vice Dean and Director, Wharton Undergraduate Division
  • Karl  T. Ulrich

    Karl T. Ulrich

    Vice Dean of Entrepreneurship and Innovation
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

FAQs

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