Avis et commentaires pour l'étudiant pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

This course it is good if you are looking to see the big picture, but if you are looking something more in deep this is not the right course for you

Very useful~

This course is a good course to learn some basic theory about marketing analysis process. Maybe not so practical but it's very friendly to the beginner.

I liked the 5 highlights per lesson - it helped recap the most important content.

good

Great course, with really good information. Instructor is excellent.

The course content is very valuable to any digital marketing practitioner, but the reason I am rating it as 4/5 is that there was basically no "In practice" part. All assignments were along the lines of "discuss this," which might be OK to make us think, but analytics is so much about doing I missed having a chunk of data thrown at me to see what I can find.

Great!

I stongly recommend this course if you are working in a marketing department. The only reason I give 4 stars is because I would like more recent extra material. Instructor Kevin Hartman is great and clearly passionate about his job.

Great. Thank you.

Mejor que el anterior, es posible interactuar más con lo aprendido.

I think this module should have included a bit more stories just like the first module of this specialization to make it more compelling and engaging.

Basic, but good knowledge

No actual practice

If we can learn by a specific case study to utilize these tools, that would be more practical

If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.

it's very much the same style as Theory, except a bit denser. still. I really enjoyed the material and Professor Hartman's approach to it

Simple, Practical and Crisp.

Interesting course with great insights on web analytics. It will be good if there were some assignments where we could execute some analytics concepts

All courses have their benefits. this one had fewer benefits than the second course in this series but still a good one to go about

Great use of information that can be put to use immediately!!

Great, though some parts felt like the lecturer was reading off the slides.

Expecting study cases. Too theoretical

Very good course. Interesting content, great suggested readings, well explained lectures. I have no previous knowledge about the subject and I have learnt a lot about Marketing Analytics in both course Marketing Analytics in Theory and In Practice.

Very clear and insightful