Avis et commentaires pour l'étudiant pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

Good, however the instructor videos could be better in content.

Excelente Curso que contiene los conceptos y las herramientas de estrategias para el mundo digital, ahora se como usar mejor los análisis y los datos para dirigir y mejorar la comunicación en el mundo digital.

Puse 4 estrellas, porque tiene contenido y slides repetidos del curso anterior, creo que no habría necesidad de eso pues el curso es una continuación del anterior.

Great course. Like the slides and the way it structured. It could be broader if not so Google centralized and more international. For example in Russia there is Yandex.ru (ya.com) which controls 75% of search market and in China there is Baidu and others and no Google and Facebook. These questions is not highlighted in the course.

Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.

Overall it was a good course but the only thing I would recommend is relating with the assignments. What I saw in almost all the assignments we should have had experience on the work to do them. But since not everybody has that experience it would be nice to think even for beginners as well.

I preferred the third course that emphasized practical application in the specialization over the second course that was mostly theory. The assignments were geared to engage your insights / ideas about what you know and/or are learning about real-life projects. Although it still only scratches the surface, I liked the ability to apply some of the assignments to a company with which I've been working.

Good course that provide basics. However, I wish it gave a chance to practice the gained knowledge!

It is quite basic but gives a nice overview of the subject.

Great course. One drawback: exercises are not oriented towards actions

Gave a useful insight in digital analytics. However, it is mainly an overview and will require more individual work or other courses to turn this course into a valuable one - in particular is digital analytics is the are you want to focus on.

Great course with useful tips and organized materials. However, some of the materials (recommended tools, hyperlinks, etc) are outdated so it would be great if they can refresh them. Also, the in-course quizzes are too easy to the point it seemed quite stupid - please include more meaningful questions in the in-video quizzes.

It was good

Awesome course

Great Module. Enjoyed thoroughly.

Good course overall. I gave it only four stars because I expected it to be more practical and more hands-on analysis to do for assignments, instead of just discussing things.

A Great Course, Learned A lot

Its a great course well explained, thank you

To put more context here, I think you can expand a little more what are you teaching; especially in the data analysis part.

Good intro to implement marketing analytics principal, especially lecture 5 onward.

Since this course is about practice, more impetus should be given on practising the concepts. The concepts should have been taught in 'Marketing Analytics in Theory' course.

For me it was amazing to learn about Visualization. I had never thought of how important is to find the appropriate charts to represent insights that talk by themselves

I love it!

good

It's great to learn from someone so high up in the industry and knowledgeable in this field.

Module 1 is good. will see and rate later