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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

3,240 évaluations

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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251 - 275 sur 695 Avis pour Digital Marketing Analytics in Practice

par Akhilraj R

24 sept. 2020

Excellent Instructor, reading maerials, course content.


18 sept. 2020

It was good course for me and i learn many things here.

par Malik A Y

10 août 2020

The instructor was knowledgeable. I have learned a lot!

par Guardigli G

10 oct. 2017

very interesting material and relevant to my daily work

par Jionghui J H

28 oct. 2015

Good Class,I like the meterials they recommand so much.

par Chintan S

19 juil. 2020

Nice insights about different tools for data analysis.

par Babalola T T

19 nov. 2018

What i have learnt in this course can't be quantified.


22 sept. 2021

I really gained knowledge which was not simple for me

par Yi O

19 mars 2020

Great class and like to go on the rest of classes for

par Liliia V

9 août 2022

It was extremely helpful and interesting! Thank you!

par Alexis H

17 août 2020

lessons from the Week 1 and week 2 are pretty useful

par Ashraful I S

20 sept. 2020

Very good content. I really liked it. Very helpful.

par Jose A N

7 août 2017

All the tools to lead your Marketing Plan at work.

par Marcela A

19 mai 2022

Excellent! I learned a lot of analytics. Thanks!

par Claudio L

19 août 2017

Excellent course and professor, Thanks K Hartmann

par Andriy S

4 mars 2016

Was an improvement on the previous Theory course.

par Gustavo L

10 avr. 2020

one of the top 3 courses in this specialization!

par Wendy J

25 août 2019

Excellent course! Very detailed and informative!

par Maru G O

25 févr. 2018

I am enjoying every aspect of the course. Thanks

par Jose S

19 juil. 2016

Nice teacher, all understood perfectly. Thanks!

par Cathy C d D C

24 août 2015

Excellent material and work from the instructor

par Mehak C

30 juil. 2017

prof Hartman is great. Loved learning from him

par Mary M

24 août 2015

I love the way the professor takes his courses

par Gokul R

11 oct. 2020

the course is really useful for the beginners


22 juil. 2020

Got really good insights about data analysis.