This provided a very good framework for marketing analytics. Not intended to be a deep dive into R programming or statistical theory, but if you have such abilities already or are willing to invest into the deeper study of these and related skills then again, this provides a great framework within which to apply such skills. If you already have relevant technical/analytical skills then this will really help you, as the course title says, put them into practice in a professional setting.

This course really helped me to improve my working methods

This course was more specific and actionable than the theory course. It fulfills it's mission well. The readings are excellent. I printed several to use for my own blog and content marketing efforts.

Though competent, the instructor is lackluster, frequently just reading from the slides. The substance is good but the style is dry.

I preferred the third course that emphasized practical application in the specialization over the second course that was mostly theory. The assignments were geared to engage your insights / ideas about what you know and/or are learning about real-life projects. Although it still only scratches the surface, I liked the ability to apply some of the assignments to a company with which I've been working.

Good, however the instructor videos could be better in content.

Excelente Curso que contiene los conceptos y las herramientas de estrategias para el mundo digital, ahora se como usar mejor los análisis y los datos para dirigir y mejorar la comunicación en el mundo digital.

Puse 4 estrellas, porque tiene contenido y slides repetidos del curso anterior, creo que no habría necesidad de eso pues el curso es una continuación del anterior.

Overall it was a good course but the only thing I would recommend is relating with the assignments. What I saw in almost all the assignments we should have had experience on the work to do them. But since not everybody has that experience it would be nice to think even for beginners as well.

Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.

Great course. Like the slides and the way it structured. It could be broader if not so Google centralized and more international. For example in Russia there is Yandex.ru (ya.com) which controls 75% of search market and in China there is Baidu and others and no Google and Facebook. These questions is not highlighted in the course.

This course it is good if you are looking to see the big picture, but if you are looking something more in deep this is not the right course for you

I liked the 5 highlights per lesson - it helped recap the most important content.

good

Great course, with really good information. Instructor is excellent.

The course content is very valuable to any digital marketing practitioner, but the reason I am rating it as 4/5 is that there was basically no "In practice" part. All assignments were along the lines of "discuss this," which might be OK to make us think, but analytics is so much about doing I missed having a chunk of data thrown at me to see what I can find.

Great!

I stongly recommend this course if you are working in a marketing department. The only reason I give 4 stars is because I would like more recent extra material. Instructor Kevin Hartman is great and clearly passionate about his job.

Great. Thank you.

Mejor que el anterior, es posible interactuar más con lo aprendido.

I think this module should have included a bit more stories just like the first module of this specialization to make it more compelling and engaging.

Basic, but good knowledge

No actual practice

If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.

it's very much the same style as Theory, except a bit denser. still. I really enjoyed the material and Professor Hartman's approach to it

Simple, Practical and Crisp.

Interesting course with great insights on web analytics. It will be good if there were some assignments where we could execute some analytics concepts