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Avis et commentaires pour l'étudiant pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

4.5
2,123 notes
417 avis

À propos du cours

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

AS

Apr 13, 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

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276 - 300 sur 403 Examens pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

par Cristóbal O E

Jan 11, 2017

Excellent course for Marketing professionals as well as for novices

par Jee L

Apr 26, 2018

This course is a good course to learn some basic theory about marketing analysis process. Maybe not so practical but it's very friendly to the beginner.

par Ana L B

Aug 16, 2016

I liked the 5 highlights per lesson - it helped recap the most important content.

par Teresa B

Oct 19, 2017

it's very much the same style as Theory, except a bit denser. still. I really enjoyed the material and Professor Hartman's approach to it

par Ahmed S M A

May 23, 2018

good

par Bishoy m

Jul 24, 2017

good

par Renaud

Sep 25, 2017

I would have appreciated practicing more

par Mingyuan C

Feb 24, 2018

This course gives a guide line and an introduction of Marketing Analysis, and illustrates on four parts: plan, collect, analyze and report. It also instructed the right mindset of marketing analysis. But the real technical analysis part out of the scope of this course. Overall, it's a good course for you to get to know about Marketing Analysis.

par Alejandro M

Mar 20, 2017

Excellent Course, but is not for beginners.

Excellent Professor too.

par Camilo A R

Jun 20, 2016

If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.

par Marcus U

Oct 19, 2017

This course it is good if you are looking to see the big picture, but if you are looking something more in deep this is not the right course for you

par Weili Y

Oct 08, 2017

Very useful~

par Henry L

Feb 03, 2017

If we can learn by a specific case study to utilize these tools, that would be more practical

par Gustavo S d S

Jun 27, 2017

Valuable course for those who want to know more about Digital Marketing and data analysis, webscraping and related subjects.

However the course just presents the steps you need to take, in order to accomplish your results, actually it doesn't show you how to retrieve data using RStudio, Tableau or any other data analysis software, so it is a "Theoretical Practice" and it's recommended that you have some background on Digital Marketing.

par Melissa D

Apr 10, 2017

Great course, with really good information. Instructor is excellent.

par Amir s

Jan 24, 2017

It is a good course

par Alicia G

Aug 14, 2017

This was a fairly good course, however I don't feel like I walked away learning much more than I already knew. I think I was expecting some more detailed instruction on how to perform specific analyses, and this course was quite general. The best part was the fourth module that talked about data visualization, which I did actually find super helpful!

par Christophe J

Feb 09, 2016

Very interesting course with clean slides and good understanding of the key concepts. A bit more "practice" would have been better, but I still highly recommend this course for a basic knowledge in digital marketing.

par Juan S D

Mar 03, 2016

Mejor que el anterior, es posible interactuar más con lo aprendido.

par Ryan Y

Sep 16, 2015

Great introductory course for those looking to familiarize themselves with the overall thought process behind analytics and visualization.

par Apoorv S

Jan 09, 2017

All courses have their benefits. this one had fewer benefits than the second course in this series but still a good one to go about

par Wrishav T

Aug 10, 2015

had a good learning experience

par João T D G

Apr 09, 2017

Great course, however some points could be improved because sometimes it seemed just a repetition from the theory one.

par SANO A

Aug 18, 2016

Great!

par Marco A S

Aug 28, 2017

Very clear and insightful