Excellent course for Marketing professionals as well as for novices

This course is a good course to learn some basic theory about marketing analysis process. Maybe not so practical but it's very friendly to the beginner.

I liked the 5 highlights per lesson - it helped recap the most important content.

it's very much the same style as Theory, except a bit denser. still. I really enjoyed the material and Professor Hartman's approach to it

good

good

I would have appreciated practicing more

This course gives a guide line and an introduction of Marketing Analysis, and illustrates on four parts: plan, collect, analyze and report. It also instructed the right mindset of marketing analysis. But the real technical analysis part out of the scope of this course. Overall, it's a good course for you to get to know about Marketing Analysis.

Excellent Course, but is not for beginners.

Excellent Professor too.

If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.

This course it is good if you are looking to see the big picture, but if you are looking something more in deep this is not the right course for you

Very useful~

If we can learn by a specific case study to utilize these tools, that would be more practical

Valuable course for those who want to know more about Digital Marketing and data analysis, webscraping and related subjects.

However the course just presents the steps you need to take, in order to accomplish your results, actually it doesn't show you how to retrieve data using RStudio, Tableau or any other data analysis software, so it is a "Theoretical Practice" and it's recommended that you have some background on Digital Marketing.

Great course, with really good information. Instructor is excellent.

It is a good course

This was a fairly good course, however I don't feel like I walked away learning much more than I already knew. I think I was expecting some more detailed instruction on how to perform specific analyses, and this course was quite general. The best part was the fourth module that talked about data visualization, which I did actually find super helpful!

Very interesting course with clean slides and good understanding of the key concepts. A bit more "practice" would have been better, but I still highly recommend this course for a basic knowledge in digital marketing.

Mejor que el anterior, es posible interactuar más con lo aprendido.

Great introductory course for those looking to familiarize themselves with the overall thought process behind analytics and visualization.

All courses have their benefits. this one had fewer benefits than the second course in this series but still a good one to go about

had a good learning experience

Great course, however some points could be improved because sometimes it seemed just a repetition from the theory one.

Great!

Very clear and insightful