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Avis et commentaires pour l'étudiant pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

4.5
2,120 notes
416 avis

À propos du cours

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

AS

Apr 13, 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

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351 - 375 sur 403 Examens pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

par Nikhil K

Oct 26, 2016

nice but doesnt give you much knowledge

par Pascal A S

Jan 22, 2018

solid.

par Khushkool K

Jun 26, 2017

Good course material. It should focus more on the tools rather than the theory part of it.

par Nikhil N

May 08, 2018

The nam says theory but it was kind of too much of theory without examples

par Jennifer B

Mar 05, 2017

This course was a let down. There wasn't enough practical or real world examples to practice with. Good candidates would have been software companies in the SaaS space.

par Maria Y M d C e S

Apr 16, 2017

Boring.

par joy

Jun 21, 2018

Overall the course is good however don't have much practical excercise, also personally feel is a bit short for data analytics learning.

par renu m

Aug 08, 2017

Repetitive as compared to module 2.

par Luo J

Feb 16, 2017

I wished the content and the tests were more challenge.

par Andrew O

Feb 04, 2018

I'd have liked an exercise where you take some dataset from some company and actually apply this. I felt the exercises were a bit easy. This isn't the sort of thing you learn or apply via essay.

par ANURAG

Jul 14, 2017

Good !

par Niovi

Jun 17, 2016

I expected it to be far more

par Andrew S

Mar 22, 2016

I was somewhat disappointed in this course as I expected much more "practice". The assignments did not have you actually perform any analytics activities. The course materials seem very out of date considering how much things change in the digital age. Reading Blogger posts from 2006 on a Blogger blog that hasn't been updated since 2012 is not forward thinking in my view. Yes, things don't always change, but the face of analytics changes daily.

par Devon M

Dec 06, 2016

This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.

par Shalakha P

Mar 15, 2016

The course is very informative for those interested in data analytic and want to go for market research kind of jobs.

par Aleksandr B

Aug 23, 2015

It was too easy for me.

par Priti M

Dec 19, 2017

Overall the course Digital Analytics in Practice touched many aspects of digital analytics web world but I found the course a lot theoretical even though it says "in practice". The It was like a constant puzzle to gulp lot of information on types, channels and methods of analyizing data at a given video without actually practicing literally. An assignment would have been better to make the videos understand better. To be honest this is the only course I am not confident about amongst all the three courses I have taken so far.

par Kirsten

Mar 22, 2018

It's good, but some of the content felt outdated

par ye z

Nov 17, 2015

A little too simple and too broad. Overall it's ok.

par Abhishek S

Oct 23, 2017

Good foundation course

par Pason P H

Apr 24, 2016

Not practical enough

par Stefan S

Oct 03, 2015

Interesting but not much practice despite the title.

par Krisztina F

Jul 21, 2016

Even though the theoretical part was well put together, case study questions were too vague and should have been better thought out. This part of the specialization did not meet my expectation.

par Gargayee N

Feb 22, 2017

hands on experience based content would have been appreciated, Its a good course.

par Ross S

Jun 10, 2019

Good marketing 101 minus 2 starts for being outdated - all materials are from 2014