Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Apr 13, 2018
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
par Marcus U•
Oct 19, 2017
This course it is good if you are looking to see the big picture, but if you are looking something more in deep this is not the right course for you
par Thiện L•
Feb 22, 2016
This course is acceptable for basic practices. Highly recommended for those who want to take first dip into the Marketing Analytics world.
par Ryan Y•
Sep 16, 2015
Great introductory course for those looking to familiarize themselves with the overall thought process behind analytics and visualization.
par Amir M M L•
Dec 10, 2019
Great information , but it was harder to understand or engage with analytics process in real time specially in the using of tools process
par Teresa B•
Oct 19, 2017
it's very much the same style as Theory, except a bit denser. still. I really enjoyed the material and Professor Hartman's approach to it
par Mayur V R•
Apr 01, 2020
Great course to go for. All concepts explained in a simple and understandable manner. Hope to make use of the same in professional part.
par Gisela S•
Feb 18, 2020
I enjoyed this course. However, the demo about R language was not easy to understand. Overall is a good learning material and exercise.
par Brett C M•
Oct 22, 2019
The course is excellent. 4 out of 5 b/c I think the tidy data section could be clearer. Kevin Hartman is terrific. Great peer feedback.
par Apoorv S•
Jan 09, 2017
All courses have their benefits. this one had fewer benefits than the second course in this series but still a good one to go about
par Ana S•
Mar 15, 2019
The only issue I have with this course, is that I consider it should be updated with more recent examples, readings, and such.
par Beth H•
Aug 25, 2018
Good course - would have been good to have some exercises where an actual analysis was completed using the principles learned.
par Nelson D C G•
Feb 09, 2016
To put more context here, I think you can expand a little more what are you teaching; especially in the data analysis part.
par João T D G•
Apr 09, 2017
Great course, however some points could be improved because sometimes it seemed just a repetition from the theory one.
par Carlos J•
Apr 19, 2018
Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.
par PETE C•
Mar 13, 2019
Very informative. really liked the professors pace and the way the break down of the different MAP process.
par CHEN L•
Mar 04, 2019
Good class, which helps to build up fundamental skillsets of digital analytics from marketing perspective!
par Jaspreet K•
Mar 22, 2020
The course gave a good overview about Data Analytics and suggested paths to move forward in this field.
par Valeriia C•
Apr 01, 2016
Good course that provide basics. However, I wish it gave a chance to practice the gained knowledge!
par Bjorn D L•
May 15, 2020
Some of the available readings are not up to date or are no longer present in the given links.
par Viviana G T•
Feb 24, 2020
The content is useful but I would have loved to see practical examples instead of just theory.
par Henry L•
Feb 03, 2017
If we can learn by a specific case study to utilize these tools, that would be more practical
par Victor C•
Aug 08, 2016
It's great to learn from someone so high up in the industry and knowledgeable in this field.
par Nicolay K•
Oct 19, 2019
Good overview of topics , well structured lectures. However, contents sometimes lack depth.
Mar 22, 2020
I hope the instructor can teach more practical skills of common analysis softwares.
par nasreddine H•
Sep 15, 2015
Good intro to implement marketing analytics principal, especially lecture 5 onward.