Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Apr 13, 2018
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
par Ana S•
Mar 15, 2019
The only issue I have with this course, is that I consider it should be updated with more recent examples, readings, and such.
par Beth H•
Aug 25, 2018
Good course - would have been good to have some exercises where an actual analysis was completed using the principles learned.
par Harolyn A•
Oct 10, 2018
I was interested on Analytics, but not that much because I have my tendency to be atracted to creativity, and I used to think that were two different worlds. Thanks to this course now I enjoy even planning a research, but obiously more creating the report.
The professor is clear, and the lectures and offered reading are pretty usefull, it does not matter what you work.
You will enjoy it and can take a lot of advantage, specially improving your reports.
par Maria P U C•
Oct 20, 2018
Some videos need subtitles :)
par Lachlan B•
Oct 04, 2017
This provided a very good framework for marketing analytics. Not intended to be a deep dive into R programming or statistical theory, but if you have such abilities already or are willing to invest into the deeper study of these and related skills then again, this provides a great framework within which to apply such skills. If you already have relevant technical/analytical skills then this will really help you, as the course title says, put them into practice in a professional setting.
May 10, 2018
This course really helped me to improve my working methods
Sep 21, 2015
It was an interesting overview and a good in-depth method of managing a digital marketing project. I wish there would have been more statistical insight and data analysis exercice.
par Sara H•
Dec 08, 2016
This course was more specific and actionable than the theory course. It fulfills it's mission well. The readings are excellent. I printed several to use for my own blog and content marketing efforts.
Though competent, the instructor is lackluster, frequently just reading from the slides. The substance is good but the style is dry.
par Karen H•
Jul 03, 2016
I preferred the third course that emphasized practical application in the specialization over the second course that was mostly theory. The assignments were geared to engage your insights / ideas about what you know and/or are learning about real-life projects. Although it still only scratches the surface, I liked the ability to apply some of the assignments to a company with which I've been working.
Sep 24, 2016
Good, however the instructor videos could be better in content.
par Diego P•
Feb 11, 2016
Excelente Curso que contiene los conceptos y las herramientas de estrategias para el mundo digital, ahora se como usar mejor los análisis y los datos para dirigir y mejorar la comunicación en el mundo digital.
Puse 4 estrellas, porque tiene contenido y slides repetidos del curso anterior, creo que no habría necesidad de eso pues el curso es una continuación del anterior.
par Marvin V•
Sep 27, 2016
Overall it was a good course but the only thing I would recommend is relating with the assignments. What I saw in almost all the assignments we should have had experience on the work to do them. But since not everybody has that experience it would be nice to think even for beginners as well.
par Carlos J•
Apr 19, 2018
Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.
par Sergei S•
Oct 03, 2015
Great course. Like the slides and the way it structured. It could be broader if not so Google centralized and more international. For example in Russia there is Yandex.ru (ya.com) which controls 75% of search market and in China there is Baidu and others and no Google and Facebook. These questions is not highlighted in the course.
par Marcus U•
Oct 19, 2017
This course it is good if you are looking to see the big picture, but if you are looking something more in deep this is not the right course for you
par Weili Y•
Oct 08, 2017
par Jee L•
Apr 26, 2018
This course is a good course to learn some basic theory about marketing analysis process. Maybe not so practical but it's very friendly to the beginner.
par Ana L B•
Aug 16, 2016
I liked the 5 highlights per lesson - it helped recap the most important content.
par Bishoy m•
Jul 24, 2017
par Melissa D•
Apr 10, 2017
Great course, with really good information. Instructor is excellent.
par Sofia P•
Jan 29, 2017
The course content is very valuable to any digital marketing practitioner, but the reason I am rating it as 4/5 is that there was basically no "In practice" part. All assignments were along the lines of "discuss this," which might be OK to make us think, but analytics is so much about doing I missed having a chunk of data thrown at me to see what I can find.
par SANO A•
Aug 18, 2016
par Eleni R•
Sep 28, 2016
I stongly recommend this course if you are working in a marketing department. The only reason I give 4 stars is because I would like more recent extra material. Instructor Kevin Hartman is great and clearly passionate about his job.
par Ahmed Z•
Mar 15, 2016
Great. Thank you.
par Juan S D•
Mar 03, 2016
Mejor que el anterior, es posible interactuar más con lo aprendido.