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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

3,240 évaluations

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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201 - 225 sur 695 Avis pour Digital Marketing Analytics in Practice

par Precious G

15 avr. 2021

I am so exited this is the best knowledge I need to achieve my future goals.

par Marlon M

30 mai 2017

Absolutely, great course and really drove home to Consumer Decision Journey.

par naina k

8 déc. 2021


par olga

15 janv. 2018

I liked the final module covering the principles of good data vizualization

par Sean R

19 avr. 2017

If you took the first course, this is a must to complete the whole picture.

par Omar M

13 déc. 2016

Very good insights and formation for the professional on digital marketing.

par Miguel M

21 sept. 2016

Excelente Curso para entender el marketing digital aterrizado a la practica

par Tumelo M

11 sept. 2019

This course gave me a clear practical understanding of Analytics. Love it!

par nicolas a

27 oct. 2020

the course is great i have been learning a lot since I started the course

par silvana a a h

8 oct. 2020

This course is very helpful for each marketer. the instructor was perfect

par Dedi P

16 juin 2020

The lessons taught here are enough to boost my career to the next level.

par C.A T

7 août 2015

welcome challenge. Informative but easy to follow for a tech dumb newbie

par Ayman G

13 juil. 2020

Excellent Course ,Excellent Resources,

Thank you Professor Kevin Hartman

par Orangel A

28 oct. 2019

Excellent course !!! The tools it shows totally help digital marketing.

par Amanda F L

29 mai 2019

Great course, helped me a lot on my daily work! Congrats and thank you!

par Jaime R

27 nov. 2015

Awesome very concrete course on the practicalities of digital marketing

par hailing x

24 juil. 2017

Good class to systematically review the marketing analytics processes.

par January K

24 mai 2017

I HAVE LEARNED SO MUCH. Nothing beats Coursera for online learning. :)

par Vidhya R

30 mars 2017

Loved the structure of the course. It was a great learning experience!

par Olayinka O A

26 juin 2020

Loved Prof Kevin's teaching approach, very relatable and interactive.

par Fredrick O

3 juil. 2018

The course gave out a clear practical approach to marketing analytics

par Kumar V

25 mai 2018

It will help you to understand the very basis of Marketing Aanlytics.

par Vibol M

17 déc. 2017

Help me a lot in tool development for real practice in data analysis

par Juliana P

14 août 2017

Excellent course, really useful and interesting supporting material.

par Sylvia N

25 avr. 2016

Great course, and the instructor makes the class easy to comprehend.