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Avis et commentaires pour l'étudiant pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

4.5
1,992 notes
384 avis

À propos du cours

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

AS

Apr 13, 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

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176 - 200 sur 370 Examens pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

par Fulvio C J

Jan 07, 2018

great overview of

par Taferant K

Nov 10, 2015

It was very interesting to understand more the analytic and now this part of my business.

par Richa P

Jan 31, 2017

Superb!!! very useful information i have got after completion of this course. Highly recommended.

par Jaime O Z

May 21, 2018

Great course. Totally recommended.

par Alberto O

Apr 04, 2017

It was really helpful.

par Salma H P A

Jan 05, 2017

It was really helpful to see rules to make data analysis easier to resume. How to make memorable presentations that the forum can take away and action.

par Guardigli G

Oct 10, 2017

very interesting material and relevant to my daily work

par Iryna

Apr 15, 2016

Good theoretical and practial lessons.

par Edson d O V

May 03, 2018

Good Course! Great Specialization!!!

par Aviral K

Nov 13, 2016

Very useful course. It talks about simple things but often it is these simple rules that we overlook while making our presentations/reports.

par Laleen D

Jul 26, 2017

This course is the real thing, but what you get out of it is up to you. By the way, you all do realize that our lecturer, Kevin Harman, not only lectures for University of Illinois, but he is also the current head of Analytics - Consumer, Government and Entertainment sectors at Google? He also worked for a Draftfcb, marketing and advertising. So, he really does zero in on what is useful to know You will learn how find structures and unstructured data , such as social media and other API data and analyze it. For those who just want to learn about marketing analytics but don't want to practice, this course is pretty good. and you'll learn how to use some nice free tools, such as Wordl and Google Trends.

For me, this is a game changer course. I feel like I had just opened a door to a new world! It required additional study and work beyond what is required in the course. I might be a "disadvantaged student for this course." I've never coded and was unfamiliar all the new analytics tools that are available for free. I was strictly a MSFT-Excel- kinda- business person So I had to spend add additional study time and purchased additional resources, such as the R-Studio Recipe book . Then the fun started to happen! Who says you can't teach an old lady new tricks?!

par Andre E

Feb 20, 2017

Great insight.

par Saraswati S

Mar 14, 2016

Excellent course!

par Roberto E A A

Aug 29, 2015

Best course series I've taken on Coursera!

par Kamila G

Jun 12, 2016

I'm really enjoying the course. It gets difficult sometimes since I have no IT background. But there's nothing that can't be figured out. Of course one needs to apply additional efforts for a deeper dive to the subject. Overall it's a great basic course to start with.

par zengo

Oct 03, 2016

Great insights and enjoyable.

par Osama K A

Apr 24, 2019

It's really a useful course, I advise every body how cares about managing data and data visualization to enrol in it.

par Alfredo A

May 25, 2019

Excellent course on Marketing Analytics

par Amanda F L

May 30, 2019

Great course, helped me a lot on my daily work! Congrats and thank you!

par LUCAS R D S

May 15, 2019

Sensacional tras uma nova perspectiva para a analise de marketing, um excelente complemento para os cursos anteriores

par Salma A E F F

May 21, 2019

its really interesting to get involved in this course. its very useful to me.

Thank you

par Hailemariam K G

May 18, 2019

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par Fernando R

Jun 19, 2019

Very good content.

par David F

Jun 20, 2019

wonderful

par Elyin M S G

Jun 23, 2019

Great Proffesor.