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Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

3,240 évaluations

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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176 - 200 sur 695 Avis pour Digital Marketing Analytics in Practice

par Nadia P

24 oct. 2020

Thank you so much to Kevin Hartman and the Coursera Team. Digital Marketing demystified!

par Golam M M A

22 juin 2020

Great course! I find the course material very helpful to explore data analytics better.

par Joe F

9 juil. 2018

This was an extremely interesting class and Professor Hartman was absolutely fantastic!

par Amilcar J L R

28 mai 2021

Excellent introduction to data analysis and very good references and support readings.

par Salma A

21 mai 2019

its really interesting to get involved in this course. its very useful to me.

Thank you

par Gustavo A P

16 nov. 2020

Great insights of Marketing Analytics and its practical application and implications!

par Mauricio P

25 mai 2017

Great content material. Presenter was very engaging and visual aids were on the spot.

par Halide V M

13 mars 2021

It was so great to take this course! I have learned a lot about marketing analytics!

par Tanjim R

30 juin 2020

Fantastic course, great distribution of content, and an amazing teacher. Thank you.

par Roshen S

28 avr. 2016

Great content and well presented by the lecturer connecting to the previous module.

par Rumanti D P

22 nov. 2020

very well delivered, course materials and topics are updated, i am very satisfied!

par Cristhian S M A

30 avr. 2021

Great material, videos, reading... etc.

Thanks to all the team behind this course!

par Mialy A

17 sept. 2017

Really impacting and a lot of powerfull clues explaining by the professor Hartman

par UDAY P

15 mai 2020

excellent content, gave competent insights about the digital analytics and world

par Andres P

9 juil. 2018

This is an amazing course! I like every course in this specialization until now.

par Sabrina W

12 déc. 2016

Very good course, give a practical knowledge about digital marketing analytics !

par Hiroany D V C F

11 juin 2020

very good course, the instructor very organized in his explanations, I liked it

par Gopakumar V S

12 nov. 2017

It is very helpful more the beginners, to know the basics of digital marketing.

par Fausto O

22 nov. 2016

Great content! With great teacher and great articles. Loved Avinash's articles!

par Madhu T

5 juin 2017

Great Course Great Insights. A must to get a better grip at Digital marketing.

par Andrea R

4 mai 2016

Excellent! The way the Professor explains the opics is very clear and engaging

par Gabriel N O

16 nov. 2018

Great Course !! Analytic tools , processes and practices very well explained.

par Amr A

28 nov. 2016

Very good material, it added to my knowledge for sure, I recommend taking it.

par Muhammad A I

27 sept. 2022

Amazing course material and really enjoyed the journey through this course.

par Laurent B

1 sept. 2021

I liked the dynamism and the variety of topics that the professor addressed