Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Apr 13, 2018
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
par Alicia G•
Aug 14, 2017
This was a fairly good course, however I don't feel like I walked away learning much more than I already knew. I think I was expecting some more detailed instruction on how to perform specific analyses, and this course was quite general. The best part was the fourth module that talked about data visualization, which I did actually find super helpful!
par Gustavo S d S•
Jun 27, 2017
Valuable course for those who want to know more about Digital Marketing and data analysis, webscraping and related subjects.
However the course just presents the steps you need to take, in order to accomplish your results, actually it doesn't show you how to retrieve data using RStudio, Tableau or any other data analysis software, so it is a "Theoretical Practice" and it's recommended that you have some background on Digital Marketing.
par alfonso b•
Aug 04, 2019
A much better course than the previous. Material is well selected, but extremely wide in contents. It is difficult to cover most concepts given because a lot more appears through the course comments.
There is even an R and Tableau use and demonstration in middle of Lesson 6, but it should be programmed, So that we can follow it in our computers, until now I have downloaded all R packages but is impossible to understand why I had done that.
Sep 21, 2015
It was an interesting overview and a good in-depth method of managing a digital marketing project. I wish there would have been more statistical insight and data analysis exercice.
par Nacer F S•
Aug 13, 2017
Its a great course well explained, thank you
par eva g•
May 09, 2017
Expecting study cases. Too theoretical
par PETE C•
Mar 13, 2019
Very informative. really liked the professors pace and the way the break down of the different MAP process.
par João T D G•
Apr 09, 2017
Great course, however some points could be improved because sometimes it seemed just a repetition from the theory one.
par Ryan Y•
Sep 16, 2015
Great introductory course for those looking to familiarize themselves with the overall thought process behind analytics and visualization.
par Amir s•
Jan 24, 2017
It is a good course
par Weili Y•
Oct 08, 2017
par Asfandyar S•
Dec 31, 2018
The course material was not detailed. It was way to high level to understand the concepts. As compared to the previous 2 courses in the whole specialization, this needs to be improved.
par Angeline M•
Feb 06, 2019
For a foundational course, it was very, very good. The only thing I would have wished was to be Hands on with R as well as Tableau. It would have really made me 150% happy with the price that I was paying. Maybe it is the timing. Maybe it is a way to motivate ourselves to learn it.
I do like the fact that he protected us from getting banned from certain sites through free api access But, all in all, it was very nice. I really, really wanted to get hands on what analytics but i will go to other platforms where it is alot less costly or free to learn the things that I havent here.
par Jorge C•
Feb 20, 2019
I don't think the example were practical enough.
Mar 26, 2019
This course is very light on actual practical application of analytics. It's more theory than anything.
par Priya V•
Jan 21, 2019
In comparison to skills, updated information & value of certification that Google's Academy provides, this is not so good. Information is outdated by atleast 4 years on an average.
par Guilherme S•
Oct 18, 2015
par Ashley A•
Nov 14, 2015
Fruitful course(mainly last few lectures) on data presentation.
par Deleted A•
Jul 19, 2017
Preface: audited course. Like the Theory course, this Practice course is heavy on referencing articles and blog posts for students to read. The slides are useful however the videos don't add substantially more insight. Course is more about introducing students to the data analysis process. Ok for a beginner.
par Neda H•
Jul 08, 2016
not enough practical examples. the information is providede on a bit higher level
par Arvy S•
Feb 12, 2016
Same as the theory class not much examples or case studies....
par Pedro C•
Oct 26, 2016
Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.
par Lotfi A•
Dec 07, 2016
The content is definitely interesting. But I didn't see any "Practice" there... I didn't really get the difference theory vs practice between this course and the previous one "Digital Analytics for Marketing Professionals: Marketing Analytics in Theory".
Sometimes the assignments were not very interesting, and didn't always help practicing the content exposed in the lectures... For example, the piece about the different statistical tools: I didn't get why it was included in the course... either we do exercises on it, or it shouldn't be in the course... but there is not point of knowing by heart the differences between the different statistical tools.
The part about the customer decision journey, the plan for analytics, and the different analysis techniques were very interesting. I would have liked to see and practice more concretely how to collect data (e.g. how to perform clickstream analysis), etc.
And the lectures should avoid general tips and guidelines (like "5 things to avoid in order to"... the web is full of this kind of content)... I mean, it has to be "in Practice". And the professor should know exactly the content of his slides, and prepare his speech.
Lastly, a lot of the suggested readings were from a blog that is really horrible to read... The author of the blog might be very knowledgeable on his subject, but his blog it is full of useless jokes, very long to read... I mean one of its articles could 3 times shorter if he gets straight to the point
par Thomson J•
Feb 17, 2017
Good course for basic information about digital analytics.
par Vikram A•
Dec 20, 2015
Marketing Analytics in theory was much more enriching than this one. It would be great if tutors can add practical examples to show how marketing analytics is actually performed it would have been great.