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    • Consumer Behavior

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    114 résultats pour ''consumer behavior'

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      IE Business School

      Market Research and Consumer Behavior

      Compétences que vous acquerrez : Market Research, Research and Design, Design and Product, Human Computer Interaction, User Research, Business Psychology, Marketing, Marketing Psychology, Decision Making, Strategy

      4.4

      (4.5k avis)

      Beginner · Course · 1-4 Weeks

    • Gratuit

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      University of Rochester

      The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

      Compétences que vous acquerrez : Entrepreneurship, Market Research, Research and Design, Market Analysis, Marketing, Budget Management

      4.6

      (235 avis)

      Mixed · Course · 1-4 Weeks

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      University of London

      Bachelor of Science in Marketing

      Obtenir un diplôme

      Degree · 1-4 Years

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      University of Pennsylvania

      Accounting Analytics

      Compétences que vous acquerrez : Accounting, Business Analysis, Data Analysis, Financial Analysis, Financial Accounting, Finance, Regulations and Compliance, Forecasting, Generally Accepted Accounting Principles (GAAP), Probability & Statistics, Process Analysis, Statistical Analysis, Leadership and Management

      4.5

      (2.9k avis)

      Mixed · Course · 1-4 Weeks

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      ESSEC Business School

      The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

      Compétences que vous acquerrez : Billing & Invoicing, Business Analysis, Business Development, Business Process Management, Decision Making, Entrepreneurship, Finance, Financial Management, Forecasting, Leadership and Management, Market Research, Operational Analysis, Probability & Statistics, Research and Design, Sales, Strategy and Operations, Supply Chain and Logistics, Budget Management, Design and Product, Human Computer Interaction, Marketing, Product Management, Product Marketing, Strategy, User Research

      4.6

      (966 avis)

      Mixed · Course · 1-4 Weeks

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      University of Illinois at Urbana-Champaign

      Global Marketing: Cultural Frameworks

      Compétences que vous acquerrez : Business Psychology, Culture, Leadership and Management, Business Communication, Communication, Sales

      Mixed · Course · 1-3 Months

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      University of Illinois at Urbana-Champaign

      Firm Level Economics: Consumer and Producer Behavior

      Compétences que vous acquerrez : Market Analysis, Marketing, Accounting, Business Analysis, Data Analysis, Financial Analysis, Entrepreneurship, Market Research, Research and Design

      4.8

      (2.3k avis)

      Mixed · Course · 1-3 Months

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      University of Illinois at Urbana-Champaign

      Firm Level Economics: Markets and Allocations

      Compétences que vous acquerrez : Business Development, Entrepreneurship, Leadership and Management, Market Analysis, Marketing, Sales, Strategy, Strategy and Operations, Game Theory, Mathematics

      4.9

      (1k avis)

      Mixed · Course · 1-3 Months

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      University of Illinois at Urbana-Champaign

      Sustainable Business Enterprises

      Compétences que vous acquerrez : Design and Product, Product Lifecycle, Operations Research, Research and Design, Strategy and Operations, Supply Chain Systems, Supply Chain and Logistics

      4.3

      (127 avis)

      Mixed · Course · 1-3 Months

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      Gratuit

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      University of Rochester

      The Power of Markets III: Input Markets and Promoting Efficiency

      4.8

      (35 avis)

      Mixed · Course · 1-4 Weeks

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      Emory University

      Meaningful Marketing Insights

      Compétences que vous acquerrez : Basic Descriptive Statistics, Data Analysis, General Statistics, Probability & Statistics, Data Visualization, Statistical Visualization, Regression, Business Analysis, Correlation And Dependence, Forecasting, Inventory Management, Prospecting and Qualification, Research and Design, Sales, Spreadsheet Software, Supply Chain and Logistics, Survey Creation, Customer Analysis, Market Analysis, Marketing, Microsoft Excel

      4.2

      (239 avis)

      Intermediate · Course · 1-3 Months

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      HubSpot Academy

      Sales Training: Inbound Business Strategy

      Compétences que vous acquerrez : Marketing, Sales, Communication, Customer Relationship Management, Inside Sales, Strategy

      4.9

      (89 avis)

      Beginner · Course · 1-4 Weeks

    Recherches liées à consumer behavior

    market research and consumer behavior
    the power of markets i: the basics of supply and demand and consumer behavior
    firm level economics: consumer and producer behavior
    1234…10

    En résumé, voici 10 de nos cours consumer behavior les plus populaires

    • Market Research and Consumer Behavior: IE Business School
    • The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior: University of Rochester
    • Bachelor of Science in Marketing: University of London
    • Accounting Analytics: University of Pennsylvania
    • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
    • Global Marketing: Cultural Frameworks: University of Illinois at Urbana-Champaign
    • Firm Level Economics: Consumer and Producer Behavior: University of Illinois at Urbana-Champaign
    • Firm Level Economics: Markets and Allocations: University of Illinois at Urbana-Champaign
    • Sustainable Business Enterprises: University of Illinois at Urbana-Champaign
    • The Power of Markets III: Input Markets and Promoting Efficiency: University of Rochester

    Compétences que vous avez acquises en Marketing

    Marché (économie) (28)
    Médias Sociaux (15)
    Stratégie Marketing (14)
    Analytique (13)
    Marque (13)
    Marketing Numérique (13)
    Analyse Marketing (11)
    Plan (11)
    Publicité (9)
    Modélisation (9)
    Le Marketing Appliqué Aux Réseaux Sociaux (9)
    Gestion De Marque (7)

    Questions fréquentes sur Comportement des consommateurs

    • In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

      The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

      The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    • The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

      According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    • Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    • The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    • The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    • Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Le contenu de cette FAQ a été mis à disposition à des fins d'information uniquement. Il est conseillé aux étudiants d'effectuer des recherches supplémentaires afin de s'assurer que les cours et autres qualifications suivis correspondent à leurs objectifs personnels, professionnels et financiers.
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