In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
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Compétences que vous acquerrez
Université de l'Illinois à Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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- 4 stars12,70 %
- 3 stars2,05 %
- 2 stars0,32 %
- 1 star0,44 %
Meilleurs avis pour DEVELOPING A WINNING MARKETING STRATEGY
I had wonderful experience learning this course. Pro. Hayden Noel is just fantastic.His way of teaching is excellent. A lot of thanks for enlightening me Sir!!!!!!
Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.
This was a very interesting course and was highly applicable to my line of work. I was able to take things I'm learning in class and apply them directly to what I do every day.
The teaching method was exquisite. The approach used for teaching this course made it easier even for a beginner to understand the concepts of marketing.
À propos du Spécialisation Gestion de la chaîne de valeur
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.
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