In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
Ce cours fait partie de la Spécialisation Gestion de la chaîne de valeur
À propos de ce cours
Compétences que vous acquerrez
- 5 stars84,99 %
- 4 stars12,48 %
- 3 stars1,33 %
- 2 stars0,14 %
- 1 star1,04 %
Meilleurs avis pour DEVELOPING A MARKETING MIX FOR GROWTH
This subject gave me good knowledge about the subject and the videos helped me to understand the basics
Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.
Amazing professor and excellent teaching skills. He makes it very easy to understand and adapt for people from different background.
Very good and informative course! Thank you very much for everything. It was really very useful!
À propos du Spécialisation Gestion de la chaîne de valeur
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