In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
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Université de l'Illinois à Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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Meilleurs avis pour DEVELOPING A MARKETING MIX FOR GROWTH
Great course on Marketing management. The strategy to launch a product using marketing mix as a tool, is really helpful. Case studies and examples were useful.
I have completed all assignments and modules to qualify for honors certificate and also received 97.2% . kindly provide me the same .
Wonderful class by a very fun and knowledgable professor who has a true passion for his work. I loved this class!
Amazing professor and excellent teaching skills. He makes it very easy to understand and adapt for people from different background.
À propos du Spécialisation Gestion de la chaîne de valeur
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.
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