About this course: In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world. Upon successful completion of this course, you will be able to: • List all elements of the marketing mix • Explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Taught by: Hayden Noel, Assistant Clinical Professor
Department of Business Administration, College of Business
| Basic Info | Course 6 of 7 in the Value Chain Management Specialization |
| Commitment | 4 weeks of study, 6-8 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Video: Welcome to Marketing Management II
- Video: Meet Professor Hayden Noel
- Leyendo: Syllabus
- Leyendo: About the Discussion Forums
- Leyendo: Glossary
- Leyendo: Brand Descriptions
- Cuestionario de práctica: Orientation Quiz
- Leyendo: Updating Your Proflie
- Cuadro de aviso de la discusión: Getting to Know Your Classmates
- Leyendo: Social Media
- Leyendo: Module 1 Overview
- Video: Module 1 Introduction
- Leyendo: Module 1 Readings
- Video: What is a Distribution Channel
- Video: Channel Decisions
- Video: Channel Design
- Video: Channel Management
- Video: Disintermediation
- Leyendo: Module 2 Overview
- Leyendo: Module 2 Readings
- Video: What is Pricing?
- Video: Pricing Approaches
- Video: Factors Affecting Pricing Decisions
- Video: Consumer Psychology and Pricing
- Video: Steps in Setting Price
- Leyendo: Module 3 Overview
- Leyendo: Module 3 Readings
- Video: Introduction to Promotion
- Video: The Communications Model
- Video: The Communications Mix
- Video: The Changing Communications Environment
- Video: Steps in Developing a Communications Plan
- Video: Evaluating Advertising
- Video: Online Advertising
- Leyendo: Case Memo Content Instructions
- Leyendo: Case Memo Format Instructions
- Leyendo: Module 4 Overview
- Leyendo: Module 4 Readings
- Video: Introduction to Consumer Behavior
- Video: Understanding Consumer Behavior
- Video: Cultural Factors
- Video: Social Factors
- Video: Personal Factors
- Video: Consumer Decision Making
- Video: Consumer Behavior and New Products
- Video: 4-2.1
- Video: 4-2.2
- Video: 4-2.3
- Video: 4-2.4
- Video: 4-2.5
- Video: 4-2.6
Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.
Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.
Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.
| Comprar curso | Auditar | |
|---|---|---|
| Accede a los materiales del curso | Available | Available |
| Accede a los materiales con calificación | Available | Not available |
| Recibe una calificación final | Available | Not available |
| Obtén un Certificado de curso para compartir | Available | Not available |
This course is absolutely amazing! Super easy to understand and follow! I have learned SO much! Thank you, ayden!
Super course .....Hayden Noel is one of the Best Mentor.....Assignments and Quiz's are very tricky and covers portion in detail. Most recommended course for anyone who want to excel in the field of Marketing or business.
Great challenging class. This coursera class has so much information packed into it that I downloaded the transcripts! Professor Hayden provides a strong academic thesis and then mixes it up with continual real world experiences and cases. I loved this class. I also became a better writer!
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
I learnt a lot from this course!