Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service.
Ce cours fait partie de la Spécialisation Stratégie marketing
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Spécialisation Stratégie marketingIE Business SchoolÀ propos de ce cours
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Approx. 9 heures pour terminer
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Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 5 dans le
Niveau débutant
Approx. 9 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Programme de cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Product and Product Policy
At the end of this module, you will understand the elements that encompass a product, including levels, lines and life cycles of a product. You will also understand the role it's life cycle plays in developing a winning product strategy, as well as various ways to categorize products/services.
2 heures pour terminer
10 vidéos (Total 59 min), 6 lectures, 1 quiz
2 heures pour terminer
Price and Pricing Policy
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.
2 heures pour terminer
6 vidéos (Total 48 min), 2 lectures, 1 quiz
2 heures pour terminer
Channel Management and Retailing
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
2 heures pour terminer
10 vidéos (Total 66 min), 3 lectures, 1 quiz
3 heures pour terminer
Marketing Communications
At the end of this module you will be able to construct and manage your own Marketing Communication Mix, after having understood its role and importance in the Marketing Mix as a whole. You will also know how to construct, manage and evaluate advertising and media promotion.
3 heures pour terminer
13 vidéos (Total 111 min), 5 lectures, 1 quiz
Avis
- 5 stars69,90 %
- 4 stars22,93 %
- 3 stars5,51 %
- 2 stars0,77 %
- 1 star0,88 %
Meilleurs avis pour MARKETING MIX FUNDAMENTALS
par YP6 sept. 2020
Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics
par BK18 mars 2018
NICE COURSE FULL OF USEFUL INFORMATION, AND A LOVELY ENGLISH ACCENT
par CG23 juin 2019
its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental
par AA28 sept. 2016
Interesting course. I'll advice anyone in the marketing field to take this course
À propos du Spécialisation Stratégie marketing
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
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