What is Price?

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En provenance du cours de IE Business School
Marketing Mix Fundamentals
184 notes
IE Business School
184 notes
Cours 3 sur 5 dans Specialization Marketing Strategy
À partir de la leçon
Price and Pricing Policy
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.

Rencontrer les enseignants

  • Maria Teresa Aranzabal
    Maria Teresa Aranzabal
    Professor
    Marketing
  • Fernando Cortiñas
    Fernando Cortiñas
    Professor
    Marketing

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