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Marketing Management I, Université de l'Illinois à Urbana-Champaign

4.8
362 notes
70 avis

À propos de ce cours

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

par MY

Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

par MA

Feb 21, 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

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69 avis

par Moyinoluwa Adefope

Feb 21, 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

par Lokesh

Feb 20, 2019

Good course

par M. C. Ocana

Feb 13, 2019

The content of this course is very good. I would qualify as excellent the teacher's performance. It has been very easy for me to understand the course and I enjoyed it much. I definitely will begin the second part.

par Juan Najera-Coto

Feb 12, 2019

Great course! Covers all important topics in a straightforward way. Highly recommended!

par Naing Linn Aung, Mr

Jan 29, 2019

Very useful course.

par PALAVALA ASHWINI

Jan 29, 2019

Good knowledge skills improvable

par Nikhil Kumar Singh

Nov 30, 2018

Great learning

par Vignesh.D

Nov 28, 2018

This course was very useful for my marketing career. The contents given was crisp and easy to understand

par Tamilarasan A

Nov 22, 2018

super

par JAICHANDRAN.A

Nov 21, 2018

good