Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Apr 13, 2018
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
par Nararya A D•
Aug 20, 2019
I get several new technical perspective on the approach to market analytics process. Prof. Hartman provides great insights about the life of a web analyst. Now, it seems I've got a homework to understand more about the R software and Tableau. Good Stuff! Thanks!
par Pablo B D•
Jan 30, 2017
I think its been amazing learning about ZMOT and the funnel, the ways the markets form itself, the moment of truth is really so great explained, Kevin Harman did a great job, i love all the course, and i would totally recommend it and continue this way.
par Phillip S•
Jun 25, 2016
Extremely well designed course in my opinion. Very clear and to the point information delivered well.
Great introduction to the subject. Assignments were not too daunting and enough resources were offered that directly related to the questions asked.
par Barnendra M C•
Aug 03, 2019
This course has really stirred me up to take up not only Digital Marketing as a serious career (even though I do not have a background in marketing) but also to pick up more training/courses to learn data science and packages like R and Python.
par Shashwat G•
Oct 09, 2017
Great course of Intermediate Learning....it may bit tough for beginners and may be too easy for Experts. This course will provide the theoretical foundation for you however don't look for software training or analytical tool training here
par GERARD M•
Dec 12, 2019
Really liked the way the concepts were introduced in a consistent framework, everything was in front of me. Lecture notes as well as additional reading. I'm definitely in a better space as a result. Gerard Metzer - Durban, South Africa
par Aditya V•
May 18, 2020
Very good course from the Industry's best Kevin Hartman. He brings his rich experience in this crisp and concise module. He has touched upon various critical aspects of Digital Analytics which we generally miss in our daily lives.
par Michelle A H•
Aug 14, 2016
Very useful information. Although you need statistics knowledge this course gives you a good broad perspective of the correct analytics practices you need to develop in order the have the right marketing insights.
par Omar S•
Jun 10, 2016
I enjoyed every minute of this course. Professor Hartman clearly has done an incredible effort in preparing the program. His style in conveying information is great too! Very good useful resources. Thank you
Dec 16, 2019
I recommend this course to anyone who has need to conduct a thorough analysis in Digital space. This course covers in great detail the framework to employ and the concepts are excellently covered each week.
par Vanya P•
May 31, 2020
I really will use and applied the examples and suggested approach for executing Marketing analysis, in my daily activities. The course gives good structure and suitable ideas, easy to understand and apply.
par Viral D•
Oct 25, 2016
Was aware of how to present data, however did not know it makes difference in visualizing and presenting. I have learned the power of visualizing data with artful use of numbers found in the digital space.
par Marcos M•
Dec 05, 2016
Very good course. Specially the coverage of all 4 phases (Plan, Collect, Analyse and Report). The last topic about how to present and the brain ways of working is great. Thanks for so great content.
par Rosana C•
Aug 22, 2019
Almost finished with the course, and I must say that it is really well presented. Everything about it is easy to understand and with a lot of examples. Many thanks for this course!
par Kymbat I•
Aug 02, 2019
I really loved the whole Course and despite some complex parts, Professor Hartman so skillfully explained, that everything was clear and easy to absorb! Thanks, I really enjoyed!
par Laura W•
Sep 23, 2015
Good foundation class for marketers. Does not delve into ways to actually analyse data, but talks about sources to find data and how to present results in a meaningful manner.
par Rohit R•
Jul 30, 2019
This course helps in getting me familiar with data analysis techniques and data visualization.The quizzes and videos help in getting a comprehensive knowledge of the course.
par Kalina M•
Jun 01, 2017
Wonderful course that gave a lot of insight and adequate case studies. The lecturer was fantastic, quite easy to listen to and making everything seem interesting. Great job!
par Swetha N•
Apr 20, 2020
Its a phenomenal course. There were various tools to get structured and unstructured data. This course made me to make some analysis by self on some academical projects.
par Daniel M P•
Oct 31, 2019
The practical aspect of the course and the major difficulty made this course really engaging. It has taught me very much about the analytics aspect of digital marketing.
par Shane J•
Aug 08, 2015
Fantastic content, gives me a better understanding of the methodology which I was missing. I had a few problems with the platform, but managed to work after a few days.
par Shashwat A•
Nov 22, 2019
I got to learn a lot from this course. Moreover the peer graded assignments helped me in getting to know about different perspectives from people all across the globe.
par PHOY Y H•
Sep 19, 2015
I have learnt a lot from Kevin on web analytics which is beneficial for us as an analyst as most of the analysis we are doing are skewing towards digital analytics.
par Rebeca R M B•
May 24, 2020
The teacher is excellent, the course is incredible, I loved having participated and I am very grateful to the coursera and the University for this opportunity
par Mohamed B•
Jul 16, 2019
It was so great course! I see all presented knowledge is really in practice so I really enjoyed the course. Thanks Coursera, and thanks Dr. Hartman so much :)