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Avis et commentaires pour d'étudiants pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

4.5
étoiles
1,888 évaluations
422 avis

À propos du cours

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

Meilleurs avis

H

May 25, 2020

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

HJ

May 14, 2020

This course gave some useful insights and valuable information about what digital marketing is all about. Instructor's way of teaching was smooth and well paced. Excellent course from Coursera.

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301 - 325 sur 414 Avis pour Digital Media and Marketing Strategies

par Zhou H

Feb 07, 2016

专项课程的最后一门,与之前的课程类似,除了看视频之外,还需要阅读指定的各种材料,并且结合生活、工作中的经验,才能更好的完成四次小论文作业。总体来说,这个系列的专项课程可以算得上数字化市场营销的科普学习,通过课程的学习能够对数字化市场有一个全貌的了解,并对其中所涉及的技术、流程、理论和实践有所了解。但如果要在实际工作中予以运用,还需要真正的实践才行。

par Karan S

Apr 09, 2020

It was very informative and simple to understand. The examples used, the interviews conducted and the additional material shared added the holistic view of the digital world.

par Donny S

Mar 13, 2017

This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.

par nishi a

Dec 20, 2016

At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!

par Anders R K

Jan 01, 2016

Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.

par Bryan A C S

Jul 26, 2020

it needs updates and more real life examples.

it needs a real life case, like the explanation of a full marketing campaign from start to finish

par Francesca

Apr 18, 2020

I advise replacing some old readings with new ones. Digital is in continuous evolution and to propose articles from 2016 or 2017 is not fair.

par Mario Z

Sep 05, 2019

everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -

par Tony T

Sep 07, 2017

Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.

par Cristóbal O E

Jun 28, 2017

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

par Mirela P

May 14, 2018

For the quizzes you really have to read the additional materials presented in the beginning of the lectures. Good coursework.

par Cheung L

Aug 20, 2016

Nice course for digital marketing beginners! Very detailed explanation with case studies backing up. Good course!

par Aviral k

Apr 24, 2020

The course is very well structured and nicely taught . if u have interest in digital media then go for it .

par Zayed U A

Jul 20, 2020

This course is very informative, you will get ideas on strategy and ways that online marketing is done.

par Prikshit S

Nov 19, 2018

Nice course but the realm of the course should have been extended to SEO in depth knowledge also.

par Jacques P P

Mar 30, 2017

Good way to get to know how to present digital marketing ideas to clients in a coherent manner.

par Nikhil N

May 08, 2018

Certainly a good course touching very important topics related to today's marketing world

par Reber E J

Mar 08, 2018

Learned a lot in a short time. If he exercises could be only a little more practical.

par Kailash P

Jun 07, 2020

It was good course where I learnt the strategy and measurement of marketing campaign

par TAMIL S R

May 16, 2020

As mentioned earlier, supplementary readings are very old like 2015 (for eg)

par BENDRISS H

Mar 27, 2020

Very interesting course, thanks to all staff of illinois universty .

par Alfredo A

Sep 07, 2019

Excellent course on Digital Marketing and Digital Media Strategies

par Michel R

Jul 17, 2017

A great course, honest and to the point teaching style included!

par Joanna S

Nov 28, 2016

Lots of extra reading - sometimes reading took me 20 h per week

par Brett C M

Dec 17, 2019

Good introduction to elements of a digital marketing plan.