May 25, 2020
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
May 14, 2020
This course gave some useful insights and valuable information about what digital marketing is all about. Instructor's way of teaching was smooth and well paced. Excellent course from Coursera.
par Zhou H•
Feb 07, 2016
par Karan S•
Apr 09, 2020
It was very informative and simple to understand. The examples used, the interviews conducted and the additional material shared added the holistic view of the digital world.
par Donny S•
Mar 13, 2017
This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.
par nishi a•
Dec 20, 2016
At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!
par Anders R K•
Jan 01, 2016
Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.
par Bryan A C S•
Jul 26, 2020
it needs updates and more real life examples.
it needs a real life case, like the explanation of a full marketing campaign from start to finish
Apr 18, 2020
I advise replacing some old readings with new ones. Digital is in continuous evolution and to propose articles from 2016 or 2017 is not fair.
par Mario Z•
Sep 05, 2019
everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -
par Tony T•
Sep 07, 2017
Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.
par Cristóbal O E•
Jun 28, 2017
Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world
par Mirela P•
May 14, 2018
For the quizzes you really have to read the additional materials presented in the beginning of the lectures. Good coursework.
par Cheung L•
Aug 20, 2016
Nice course for digital marketing beginners! Very detailed explanation with case studies backing up. Good course!
par Aviral k•
Apr 24, 2020
The course is very well structured and nicely taught . if u have interest in digital media then go for it .
par Zayed U A•
Jul 20, 2020
This course is very informative, you will get ideas on strategy and ways that online marketing is done.
par Prikshit S•
Nov 19, 2018
Nice course but the realm of the course should have been extended to SEO in depth knowledge also.
par Jacques P P•
Mar 30, 2017
Good way to get to know how to present digital marketing ideas to clients in a coherent manner.
par Nikhil N•
May 08, 2018
Certainly a good course touching very important topics related to today's marketing world
par Reber E J•
Mar 08, 2018
Learned a lot in a short time. If he exercises could be only a little more practical.
par Kailash P•
Jun 07, 2020
It was good course where I learnt the strategy and measurement of marketing campaign
par TAMIL S R•
May 16, 2020
As mentioned earlier, supplementary readings are very old like 2015 (for eg)
par BENDRISS H•
Mar 27, 2020
Very interesting course, thanks to all staff of illinois universty .
par Alfredo A•
Sep 07, 2019
Excellent course on Digital Marketing and Digital Media Strategies
par Michel R•
Jul 17, 2017
A great course, honest and to the point teaching style included!
par Joanna S•
Nov 28, 2016
Lots of extra reading - sometimes reading took me 20 h per week
par Brett C M•
Dec 17, 2019
Good introduction to elements of a digital marketing plan.