Aug 31, 2020
I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
May 25, 2020
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
par Zeynep A K•
Jun 06, 2016
Although better than the previous course, it still was not very insightful. I wanted to know the components of the Integrated plan and not how someone was successful. Majority of the class was just copy from Stokes book. You can take that book and learn it yourself. The style of teaching does not really challenge or give insight.
par Chris F•
Feb 25, 2018
Feels a bit outdated at parts.
Also, it could be a good idea to add examples and images which can help to further understand specific ideas and concepts. This was basically done only in week 4, but the first 3 weeks do lack this type of comprehensive and practical support of how Digital Channels can be used in real life examples.
par Kashtan H•
Apr 25, 2020
The materials were interesting, but somehow I just could not relate to the professor's style of lecturing. Also the assignments were based on a case just too American for someone outsider like me. It took me days to even comprehend the whole case scenario, how the things work etc. It was too alien and not a global case.
par Tomasz W•
May 25, 2020
OUT-DATED, sources even from 2012? Dear lord its digital media course, materials should be maxed 2 years old and then they would be considered as too old even. Took it as a part of specialization - rest of courses by other teachers are updated and interesting - sadly not the ones from Mr. Yao
par Tal M•
Apr 07, 2020
Overall knowledge and info - very good.
My only problem was that I literally had to decode the teacher into what really matters and what should I actually pay attention to and use in practice. Due to that, it was hard to pass the course and enjoy it.
Jul 19, 2020
This course content and materials had several discrepancies as did the quizzes. This material feels outdated and that nobody has sat through the course videos and audited them by comparing to the PDF outlines, peer reviewed assignments and quizzes.
par Ross B•
May 19, 2020
It´s a good overview of digital media strategies. The mobile marketing section lacks relevance as it´s simply related to standard digital channels. The case studies also need to be updated to reflect a post Covid 19 world.
par Bhushan P•
Jan 09, 2018
While the course was very helpful, all the instructor did was read off the slides without adding any key inputs or experiences unlike the other instructors in this course (Prof. Hartman and Rindfleisch).
par marcela g•
Feb 23, 2016
The course was taken almost literally from the text book Emarketing by Rob Stokes, so the input given by the teacher was not quite relevant. Although the text book was an excellent tool.
par Michael T•
Apr 05, 2018
Great content, poor system. Low attendance made completing assignments frustrating. Waiting for people to submit assignments / grade my assignments really took away from the learning.
par Evgeny B•
Nov 21, 2015
This course has more interesting material than the previous one (Landscape) but again, the assignments are based on theoretical essays than on practical tasks (case analysis etc).
par Michael T•
Nov 06, 2017
Excellent course content, but it needs to update given all the advances in digital marketing over the past 2 years. Professor Clifton was excellent and provided many examples.
par Nelson D C G•
Feb 09, 2016
The course depended in big proportion of the material of Rob Stokes. It's OK to make the process as Stokes suggest but I think you can put more of yourself.
par Garima G•
May 28, 2016
The course material could have been better....Instructor was just reading out content, more practical example and case studies could be a part of content.
par C K L•
Apr 27, 2016
It is very basic and boring. Really you can spend 5 min Googling the things you learn on this course.
par Carlos M•
Oct 26, 2019
it is a pity that the professor just reads the text when presenting...
par dulce m d•
Dec 01, 2015
El curso me pareció un poco lento y es mas para principiantes
par Jaime R•
Nov 27, 2015
Good but less depth than the rest of the specialization
par Mohammad A S•
Jan 24, 2018
Very Basic for a management student/professional.
par serge d•
Sep 11, 2017
Really not at the level of the other lessons.
par Mohamed D•
Apr 09, 2020
It's much better than the previous course..
par PALLAVI S•
May 18, 2020
Good experience and very nicely explained.
par tiago t•
Feb 05, 2018
its a little bit boring for UX.
Apr 23, 2020
Nov 29, 2016