Apr 17, 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
Jan 23, 2020
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
par Sourabh C•
May 26, 2019
this course gives a holistic view about marketing analytics and theory relating to it in a interactive way which attract the learners to be consistent in their learning
par Dusty S•
Jan 30, 2017
Great course. Didn't go into too much detail, but the readings were excellent, the real-world examples plentiful and the way the course was delivered was very engaging.
par Andrey S•
Mar 23, 2016
Excellent content, narration could have been clearer and felt there was a bit of an overload of information in the lectures - could have been broken down into chunks.
par Victória d C C•
Feb 12, 2017
This course was essential to my knowledge about digital marketing and I very happy to had complete it! Thanks for the opportunitie and congrats Kevin, youre awesome!
par Jeffrey W•
Jun 17, 2019
Great Course. I have learned a lot. Kevin did great job to explain the fundamentals and also provide many references to read which is equally important. Thank you!
par Leonardo C G•
Jun 04, 2018
The course is excellent, the teachers are extremely talented, didactic, superior to many face-to-face courses, and with quality approval from Illinois university.
par Melissa D•
Mar 14, 2017
Loved this course. It really opened my eyes to the power of analytics and practical ways to apply the information gathered to my work. Thanks for a great class!
par Shravani J•
Mar 21, 2020
I liked this course. Videos & Materials are quite enriching. I will like to thank coursera for providing good quality education and insights in my home itself.
par SURAJ B•
Apr 02, 2020
Exceptionally delivered! Got the real insights for the practice. Looking forward to completing all the courses in the specialization. Thank you Kevin Hartman!
par Steven E•
Apr 26, 2020
This course represented a very good introduction to data analytics in the marketing world. It is well structured and provided me with very useful information
par Mohammed S•
Apr 26, 2017
This course gives you the foundation of digital marketing and analytics. I strongly recommend it for beginners as will as intermediate and advanced students.
par Marcos M•
Sep 03, 2015
Great introductory course! Well explained and engaging. It doesn't go too deep in the subject but provides a lot of out source material for you to dive into.
par Barnendra M C•
Jul 28, 2019
Great course content. Never felt like I was into an alien subject vene though I'm not from marketing background. Well paced course for working professionals
par Bob S•
Mar 07, 2016
Great intro into analytics. The required reading is woefully outdated, but still gives good basic info that one can then build upon with more recent data.
Nov 14, 2016
One of the best course in this Specialization. Gained lot of Insights through this course, enjoyed completely. Having been part of the course was happy.
par Jitendra C•
Jun 03, 2016
A very well detailed course on marketing analytics and various tools available at disposal of a marketing professional for data collection and analysis.
par Лещин М•
May 07, 2018
Отличный курс. Подойдет для тех, кто уже имеет опыт работы в Digital Marketing. Дает структурированные знания, которые тут же можно воплощать в работе.
par Susana M•
Feb 06, 2017
Excellent intro to Analytics! I loved this course and wish to know more about this particular topic. The instructor approach and tips were very useful.
par Amilcar J L R•
Aug 02, 2019
This second course as well as the first one has excellence in both content and explanation by the teacher. Thank you very much for the excellent work.
par Romsha S•
Nov 09, 2017
Great course. It will open up your mind to so many things to discuss & think & talk & study more. Definitely a must for all marketing analyst people.
par Karla V•
Jun 26, 2016
As soon as I start this course I literally fell in love with Marketing Analytics and I don't have any background in Marketing studies.
par Gauri B S•
Oct 03, 2015
Amazing learning experience and great reading recommended. Moreover, you never get bored of Listening to the insights given by the esteemed faculty.
par KATSU K•
Apr 20, 2020
Help me to build up the basic understand for the ZMOT, CDJ and analytics tools and source data. up the the business size, the priority is different.
par Hafiza D K•
Sep 30, 2018
It was so useful and effective course. I learned lots of valuable information and gained knowledge about my major. So glad to be part of this course
Oct 06, 2017
Great course. It helped me better understand an area of marketing I am not really involved in my professional life! Looking forward the next course!