Apr 17, 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
Jan 23, 2020
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
par Alexander F•
Aug 14, 2016
The professor shares some very valuable information and presents it in an insightful, easy to understand way. I highly recommend this course.
par TAMIL S R•
May 02, 2020
The case studies and assignments are lively and helps to understand the concept. The supplementary reading adds value to gain better knowlege
par Sohini R•
Sep 18, 2016
It was an amazing course which made the basic concepts marketing analytics crystal clear. Thanks a lot Kevin Hartman for making this so easy.
par Hollie D•
May 14, 2020
Really interesting course, found it really useful, it's definitely opened my eyes to the basics of analytics and what I need to look out for
par Suraj N•
Jan 20, 2020
Very good course. Understood the basics of marketing analytics, decision framework and how to use freely available tools to analyse data!!
par Out D S•
Jun 09, 2020
The course is very good for junior marketing analysts like me. Thanks professor Kevin Hartman, Coursera and the University of Illinois.
par Priti M•
Nov 24, 2017
A detailed explanation of lessons and topics in the videos would have been great and would prove better understanding amongst students.
par Ashraful I S•
Aug 06, 2020
This was an amazing course. The information given here are very useful. Marketers must know these things before launching any product.
par Priya R•
Apr 04, 2018
Great course.. gave me a good insight to the consumer desicion journey and various how data can be used by different digital channels.
par Brian O•
Jan 08, 2016
Great course, Ari was very helpful and reaches out regularly. Also arranged meetups on his own travel time, on one of which I met him.
par Fadi D•
Nov 27, 2019
Great course. Highly recommended for all digital savvies out there who are looking to get a deeper dive into the world of Analytics.
par Michael L H•
Feb 05, 2017
Excellent instruction but the reading materials is quite old in some instances. I'm curious how accurate
Mr. Peterson's book is now.
par Kutay A•
Nov 21, 2016
The readings of the second week is just too much. As a person who doesn't have a professional background, it was impossible to read.
par Ben K•
Apr 21, 2020
excellent class, the instructor didnt use any script, he just spoke so eloquently. it was a wonderful experience taking this class!
par Amanda F L•
May 25, 2019
I really loved this course. The professor is really good and brought a lot of good discussions, concepts, frameworks and readings.
par Amin k•
Dec 01, 2017
It's a great course !
It gives you new ideas about marketing analytic and it helps you to deepen your thought on Digital marketing.
par William V•
May 12, 2020
A good course that provides the framework that every digital marketer should implement to provide detailed and relevant analysis.
par Pradeep K•
Feb 14, 2019
Amazing Content and great explanation by mr. kevin hartmen. enjoyed thoroughly and learn great stuff. Thanks so much Coursera :)
par Alexandra E•
Sep 11, 2015
very useful. it connected me to the reality of digital marketing. I thought it would be boring, but it's definitly not the case.
par GOPAL S P•
Jul 01, 2020
Over all very good inforative and usefl course .. i would like suggest to people pls join ths course and become professional .
par Andrés P B•
Jun 29, 2018
Everything that you need to know about Web Analytics, data-driven and dataviz is incorporated in this course! Read and enjoy.
par Nelash V•
Jun 17, 2016
This Course is really awesome for beginners/ professionals......especially on the content/video/study references mentioned.
par Maria P M A•
Jul 01, 2020
Great Course. I recommend to take this one with the next one of the specialization to see all these concepts in practice.
par Alfonso R C•
Dec 26, 2017
Really great introduction into online consumer behavior and general strategies for working with the data produced from it
par Daniel M P•
Oct 31, 2019
great course. Gave me the foundational and theoretical grounding to understand the analytics aspect of Digital marketing