Apr 17, 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
Jan 23, 2020
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
par Andrew D B•
Oct 28, 2019
excellent course with amazing presentations/webinars... the instructor is phenomenal. The only thing is that the material is dated and should be updated with more relevant reading materials.
par Julie L•
Oct 18, 2019
It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !
par Akin F A•
Sep 11, 2019
Excellent and valuable training by a seasoned professional. I will recommend it for anybody looking to know how to collect relevant metrics to improve the results of a digital presence.
par Rohit R•
Jul 29, 2019
This course helps me to understand the basic analytical techniques used in marketing as well as influence of digital on marketing.The instructor explained in deatail and point to point.
par LI D•
Jan 01, 2017
Great course! Give you new thoughts on Consumer Behaviour by using what you learn about marketing analytics. Want to learn more! Can't wait to get to the "practice" in the next course.
par Kumar V•
Apr 09, 2018
This course helped me to know how as a Digital Mareketer I can utilize Analytics. It provided the basis for the understanding and also helped me to know the subject in more detail.
par Jennifer H•
Jun 10, 2019
Excellent course. I learned a lot and this class has allowed me to view my job differently and leverage other internal analytical tool to provide better services for my clients.
Aug 14, 2015
Although it's not a course designed for those who want to get deeper understanding of marketing analytics. This course Introduced a lot of practical website, tools. I like it.
par Vaibhav C•
Feb 10, 2020
It helped me to understand newer trends, techniques and concept which can me used in Marketing. It gave me confidence in my belief that marketeer is more important than tools
par ROBERT C M•
Jun 24, 2019
I have a working knowledge regarding social media and web marketing, but this course gave me much greater insight and knowledge that I can use with my small business clients.
par Fernando R•
Apr 09, 2019
Good course that teaches the core of digital marketing concepts. The E.Petersen book is very informative and is a good reference for all of us beginning in digital marketing.
par Hilmi S•
Feb 25, 2017
Excellent from a theory perspective. This gives a very good knowledge around the foundation required for Marketing Analytics in practice. Now I look forward to practicals.
par Marcos M•
Nov 07, 2016
Very good course. My overall knwoledge about Data Analytics was very limited and the course gave me the essential any marketer must know. Thank you so much for Coursera!
par Carmen C•
Sep 21, 2015
The course shows the basic concepts in analytics. I like the structure of it, each lesson has its objectives and conclusion, and presents the concepts in a clear manner.
par Sourabh C•
May 26, 2019
this course gives a holistic view about marketing analytics and theory relating to it in a interactive way which attract the learners to be consistent in their learning
par Dusty S•
Jan 30, 2017
Great course. Didn't go into too much detail, but the readings were excellent, the real-world examples plentiful and the way the course was delivered was very engaging.
par Andrey S•
Mar 23, 2016
Excellent content, narration could have been clearer and felt there was a bit of an overload of information in the lectures - could have been broken down into chunks.
par Victória d C C•
Feb 12, 2017
This course was essential to my knowledge about digital marketing and I very happy to had complete it! Thanks for the opportunitie and congrats Kevin, youre awesome!
par Jeffrey W•
Jun 17, 2019
Great Course. I have learned a lot. Kevin did great job to explain the fundamentals and also provide many references to read which is equally important. Thank you!
par Leonardo C G•
Jun 04, 2018
The course is excellent, the teachers are extremely talented, didactic, superior to many face-to-face courses, and with quality approval from Illinois university.
par Melissa D•
Mar 14, 2017
Loved this course. It really opened my eyes to the power of analytics and practical ways to apply the information gathered to my work. Thanks for a great class!
par Mohammed S•
Apr 26, 2017
This course gives you the foundation of digital marketing and analytics. I strongly recommend it for beginners as will as intermediate and advanced students.
par Marcos M•
Sep 03, 2015
Great introductory course! Well explained and engaging. It doesn't go too deep in the subject but provides a lot of out source material for you to dive into.
par Barnendra M C•
Jul 28, 2019
Great course content. Never felt like I was into an alien subject vene though I'm not from marketing background. Well paced course for working professionals
par Bob S•
Mar 07, 2016
Great intro into analytics. The required reading is woefully outdated, but still gives good basic info that one can then build upon with more recent data.