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Avis et commentaires pour d'étudiants pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en théorie par Université de l'Illinois à Urbana-Champaign

3,790 évaluations
892 avis

À propos du cours

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis


Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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51 - 75 sur 878 Avis pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en théorie

par Tariq Z N H

Aug 19, 2015

This course added to me many important things about the E- consumer decision making and what data I need to improve any website and from where can I find this data and what is the fit analysis for every website depends on the company size which will help every marketer to understand how to improve any website after data analysis.

Tariq Husban

par Yevgeniy Z

Jan 19, 2018

Very valuable course.

Watched videos on x1.5 speed, read articles from 2016 only (older ones are not that relevant today, in 2018, unless I am really interested in the article's subject), performed no assignments (this course is rather simple one, I will tighten up my new skills during my everyday work). Recommend the same to everyone.

par Sushmita A

Jul 17, 2020

The course has been designed very well and the thought through modules given have been explained thoroughly. Mr. Kevin Hartman is an excellent professor. The learning outcome was really good. Helped me gain a huge amount of knowledge and insights. I recommend this to course to everyone interested in marketing or data analytics.

par Luis

Jan 15, 2016

Best course ever !! very interesting and eye opening. Although there are no practical knowledge here it is very interesting as an starting point in the world of today and tomorrow. The teacher is fun and engaging and the students community is very active. I really enjoyed doing this!! Thanks Coursera, U. Illinois and teacher!

par Caprice T

Aug 07, 2015

The course was great but its taking a bit long to get a grade due to the peer assessments. I think I completed this course more than a month ago and I still have not received a grade. Enjoyed it though and I am presently taking the other courses in the specialisation. I am way behind but I like what I have learnt so far

par Rose A

Jul 17, 2018

This is a good course for those who want to better understand the various ways to gather data/information about their customers. The course notes the questions to ask at various areas of the consumer decision cycle and then the data needed to answer those questions; this course offers potential tools to get that data.

par Aditya V

May 12, 2020

Kevin Hartman is a very knowledgeable person. He is amongst the best brains in the industry. He has tried to explain the Marketing Analytics in very simple terms and good examples. Being a little old course, lot of changes have already taken place in the industry. But it is a worth pursuing course.

par Diego P

Feb 11, 2016

Excelente Curso, contiene los conceptos y herramientas del marketing analytics, entiendo bien mejor la influencia de los datos en el Marketing y tengo un nuevo set de historias, conceptos e herramientas para crear, distribuir, promover e seleccionar el precio de los productos y servicios digitales.

par Ricky R

Aug 27, 2017

Definitely a very interesting course. The instructor made learning the basics of marketing analytics very easy to consume and understand. The pdf book that's in this course also packs a lot of good information that can be used as a reference later through your entire marketing campaign.

par Eduardo d G O V

Jul 28, 2020

I found the Digital Analytics for Marketing Professionals: Marketing Analytics in Theory course very interesting because I learned new things. It seems to me that it is necessary to update it since it contains information until 2017 and the digital world is constantly changing.

par Oriol N A

Oct 19, 2016

First of all I was surprised because of the teacher, he is from the Google Staff. In Spain is mostly impossible to have a teacher like this even if you pay 15,000 €. In the other hand this course is "simple", you don't have to expend much time on it". It is what it says it is.

par Hristina B

Dec 10, 2017

Excellent course! Very practical, useful and up to date. Kevin Hartman is an outstanding professional who knows how to "translate" his practical experience into valuable working knowledge and to convey it to the students in the most understandable form. Highly recommended!

par Amir M M L

Nov 28, 2019

Great Course ! Helped me a lot to understand analytics tools and how to choose the suitable tool for every situation or firm's size , also I gained better knowledge about the CDJ , I hoped there was a hands on project so we can test these tools in real time. Thank You

par Madhushree D

Jun 02, 2020

Great learning experience. This course will really help me in my current job profile and I would recommend this course to get an insight into digital analytics and it's importance in today's marketing world. Thanks to Prof Kevin Hartman for explaining it so well

par Denisa F

May 06, 2020

This course helps you to understand which data to collect and what analytic tools and techniques to use. It also gives you an overview what kind of information you can get in consumer decision journey. It´s a good starting point for every marketing professional.


Jun 27, 2018

This is a five-star course. It brings out the Marketing Analytics in Theory to be in vogue with the present-day marketing New Media realities. The course is well structured. The notes are handy when offline. Listening to the video lectures enlivens the concept.

par Helen A

Mar 18, 2018

I enjoyed this course very much. It has helped me get valuable insight in the mind of the marketer and how to achieve marketing goals. I have already started recommending Coursera to several friends and colleagues.

Thank you for all the valuable information.

par Jing L (

Sep 04, 2018

Good course. I like that they structured each section with 5 key takeaways from the start and a recap at the end. It reinforces the learning. In terms of content, analytics in theory can be a bit dry. Would love to get more hands-on work in other modules. :)

par Pablo B D

Jan 30, 2017

I think its been amazing learning about ZMOT and the funnel, the ways the markets form itself, the moment of truth is really so great explained, Kevin Harman did a great job, i love all the course, and i would totally recommend it and continue this way.

par MD. I I

Jul 24, 2020

Excellent course for being introduced to Marketing Analytics. I learned a lot from this course and recommend everyone who wants to gain knowledge about this field to do this course and also the course after this one - Marketing Analytics in Practice.

par Trendha H

May 25, 2020

It is an excellent course which teaches a lot, if you have no experience in digital analytics. I learned which questions I need to ask for different sizes of businesses and got some amazing resources which I will continue to use in my future career.

par Chris E D

May 13, 2020

This was a very helpful course. It was packed for of concepts and tools. No one could understand marketing and promotion without a grasp of the promise and pitfalls of data. I'm sure I'll come back to revisit my notes many times in the future.

par Basem K M

Oct 08, 2017

it was very very very useful

I enjoyed studying and research , Kevin have a style in presenting the information make love to search and get more and more . I'm sure that I'll enjoy the next course Marketing Analytics in practice. See you there.

par talha u

Apr 16, 2020

I think fairly kevin hartman(instructor) has explain very well what was promised before the course. it was better than i was expecting but peer review system is not good.there is a room for making it better otherwise it was good experience..

par Devanshu S

Jun 15, 2020

Fabulous course, I really loved the way the teacher teaches Digital Analytics for Marketing Professionals: Marketing Analytics in Theory. He uses a lot of practical examples, tools etc which will instill in you a love for Digital marketing!