The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.
My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.
par Mario H U B•
par Aber H•
par Janarthanan B•
par Nandini G•
par Mauricio P•
Overall the Digital Marketing Specialization was a great starting point! For a traditional marketing communications individual like me, diving into this digital course was a great experience to better understand the constang changing world of digital marketing. Most of the courses met my expectations. Presenters were very knowledgeable in their subject areas and the specializations content in general was excellent. Areas to improve revolve around updating reference materials or study elements. Some were 8-9 years old. With such a dynamic world of digital it is important to have updated and current information at hand. Other improvements could be made around some of the presenters which tend to read a lot from the prompter and miss the cues, their slides are plain, some times boring. Last but not least, I would strongly recommend that there be a human element, name it, teacher, monitor, T/A that was at hand to guide you at some moments. The forums don't always fill the gap. Particularly in this last module, I would have wanted to get a serious grade and feedback from some form of authority at the University of Illinois. Nonetheless, I reiterate this was a great opportunity and one thing that I will continue to do is come to Coursera from time to time to check on continuous education courses. I find it refreshing and enhacncing for my career! Thank you!
par Sofia P•
This capstone is a great way to tie together all skills learned throughout the first five courses of the Digital Marketing specialization by the University of Illinois. The main issue with it is that the assignments are written in quite a confusing way, and the peer grading process doesn't quite work as intended - simply because each learner understands something slightly different.
Still, it can be quite useful, especially if you get over the desire to have a high grade.
Overall the course was a good one and the Capstone really encouraged us to think in a structured manner. The other plus was that it was a live project which certainly made the problems and the challenges real and helped us orient our thinking more practically than academically.
The guide provided for each module also steered us in a particular direction rather than making it just an academic exercise. Good project to work on overall
par Lee P W•
Had a great experience with the capstone project. It definately helped me better understand the complete process to develop a well rounded digital marketing plan. I would recommend this course to anyone who would like to have an understanding of the scope of what digital marketing will encompass.
par Carlos E L D•
Can't give it 5 stars as I thought the scope of the project lacked a bit of a more clearer direction, but the fact that you're asked to work on a real world case scenario is amazing. The Capstone really does ask you to use each and everything you've learned throughout the course - great job!
par Harish E•
Overall the course content and quality is good and the lectures are pretty good and highly informative, but the course content need to be highly practical oriented and geared towards meeting the real-time needs of digital marketing professionals.
par Aracely R P•
Excellent, allows you to practice the concepts learned. It would be important that some exercises or tasks within each course or topic serve as preparation for this capstone. Many thanks! Especially thank goodness!
par Brett C M•
This capstone is significantly intense. Hard questions and lots of incremental research. Very valuable to do the peer reviews and see how other learners interpret the questions and apply their knowledge.
par Nelson D C G•
There were parts where the lack of context felt worse than others. In general, it was OK but I think with the years it will improve.
par ASTHA P•
Good application based module, it made me apply all the techniques previously learned.
par Zeynep A K•
Excellent course, the only advice is it takes 10-12 hrs per week, plan accordingly.
par Nicole W•
It was a good course to apply all of the lessons in the first six courses.
par Enoch D A•
i enjoyed applying what i learned to a real life project
par Alexandr V•
The idea of this capstone is great, but the scope of learners' plagiarism and laziness is unprecedented. You simply come across one and the same work by different learners who copy-paste from the original source on the internet. Some learners even feel free to copy and submit the works of their peers from the ongoing week. That's unbelievable. If Praveen Sinha reads this, you should know that your 2017 work is a popular submission here. I hope Coursera does something about such a terrible scope of plagiarism, which devalues this course completely. Additionally, it seems that some learners review works without paying attention to or actually reading the submission, thus giving low grades and spoiling the weighted average for others. This system should be reconsidered for the sake of all stakeholders. Good luck everyone.
par Laila C•
I like the process of completing the work, but the case is from 2015 with old links and I personally find Power Tools very uninteresting. Peer feedback is very useful, but could take some time for me to get 3 reviews even though thousands of people enrolled in this course.
par Deepak V•
It wasn't structured that well, Plus most of had to make a digital marketing report for the first time without even a sample of how industry experts expect to see when they look ata repot
par Hardik M•
The course outline is well-defined, and the project is also a good one. The only drawback is that the course materials have become a little outdated.
par Erin P•
Lack of information and clear direction. I could have produced a more cohesive document if all of the deliverables were described from the beginning.
par Andrejs V•
Just three stars for the topic chosen Grainger, a bit to complicated and sometimes not strait-forwarded tasks.
It is ok, and not as good as the marketing class from warton
par Roya G•
Course topics and material were outdated.