Oct 19, 2016
My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.
Dec 06, 2017
Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing
par Andrey S•
Apr 21, 2016
Far more demanding than previous courses, and thus far more interesting. Lacks clear direction compared to previous courses which can be difficult to adjust to, it leaves you to your own devices so to speak and is challenging in that regard.
par Tumelo M•
Jan 03, 2019
This is a great course that equips you with a hands on practical project were you can put together all the research skills and knowledge you have acquired in the other previous six courses.
I would recommend every one involved on the Digital platform to do this course.
par Sonja M•
May 29, 2018
I have successfully completed various courses and specializations here on coursera (I strongly recommend Wharton’s Gamification course which I found to be the most challenging and inspiring) and I can say that Digital Marketing Capstone is the only course that I didn’t enjoy attending. The project is utterly uninteresting, it requires knowledge and preparation in digital analytics not provided in the previous two courses on this subject (techniques, types of analysis etc), it limits on email and display advertising (it can hardly be called integrated marketing strategy) and it lacks completely the strucure and guidance in the task esecution as well as peer evaluation (some of the comments I received were based on personal point of view and lacked objectivity). The best part of this specialization are Aric Rindfleisch’s courses who unfortunatelly wasn’t involved in the Capstone Project.
par Ahmed M A E M M•
Jan 15, 2019
very good course
par John C•
Feb 05, 2019
A great ending to the specialization. Though I'd suggest perhaps creating a new capstone in a year or so, it's feeling a tad outdated.
par Hassan S•
Aug 14, 2018
A real challenge
par Daniel C•
Oct 16, 2018
par Juliana P•
Nov 08, 2018
Excellent course to guide you through the Final Project of the Specialization.
par Jairo O•
Nov 13, 2018
par Jardel B d S•
Nov 13, 2018
Digital Marketing Capstone é um curso fundamental para compreender como o ambiente digital está revolucionando a forma de comunicar, vender, persuadir e entreter os consumidores. Assim como qualquer outro curso, existem pontos que precisam ser melhorados para aumentar sua eficácia. Por isso, se faz necessário constantes atualizações da didática para acompanhar as necessidades contemporâneas. Ao concluir o curso, o aluno consegue adquirir um referencial para imergir no mundo do Marketing Digital. Não se trata de um curso completo contendo todas as metodologias de Marketing. E com certeza, não é o objetivo e nem a intenção da proposta oferecida pela Illinois/Coursera . Entretanto, Digital Marketing Capstone possibilita criar novos caminhos em busca de novos conhecimentos.
Digital Marketing Capstone is a fundamental course to understand how the digital environment is revolutionizing the way you communicate, sell, persuade and entertain consumers. Like any other course, there are points that need to be improved to increase their effectiveness. Therefore, it is necessary constant updating of didactics to accompany contemporary needs. Upon completion of the course, the student can acquire a referential to immerse in the world of Digital Marketing. This is not a complete course containing all the Marketing methodologies. And of course, it's not the purpose or intent of the offer offered by Illinois / Coursera. However, Digital Marketing Capstone makes it possible to create new paths in search of new knowledge.
par Andrés P B•
Nov 17, 2018
Great experience to apply and reinforce your learning!
par William J B•
Sep 01, 2016
Not easy, but worth it, especially if Digital Marketing is your career.
par Jacob F•
Jan 03, 2017
Great specialization and wonderful instructors!
par Tan Y H•
May 20, 2018
par Denis C•
Feb 07, 2016
Very useful and challenging course. I'm glad I was able to gain some insight into how digital marketing is operated at a high level in big companies, such as Grainger and Bosch. It's always a good experience to look at other companies and the way to do digital marketing.
par Juan S D•
Jul 12, 2016
Espectacular manera de terminar el curso!! Simplemente lo mejor trabajar con empresas tan grandes como Grainger y Bosch.
par Cristóbal O E•
Jul 15, 2017
Best Course Online for Business!
par Amanda W•
Jan 04, 2017
This was a wonderful class, and definitely a intense cap to the rest of the course. I really learned a lot and enjoyed my time taking this specialization and have recommended it to many other members of my company. I will definitely be taking more classes and specializations in the future!
par Marcos M•
Jun 22, 2017
Very good course. High quality content and also using a real case involving real enterprises. It bring the student to the real world applying the knowledge acquired. I recommend.
par Abhishek S•
Mar 01, 2018
Very well planned and comprehensive. Nicely captures all the areas and learning in previous modules(courses) and then asks to apply the concepts learned.
par Anand S M•
Jul 02, 2017
Great Course. Lot of learnings. Completed the course at last.
I went beyond a year of subscription to completed the course because of my busy schedule. But coursera obliged to help out with no additional fee. Thanks coursera and the digital marketing team.
par Sunita P•
Dec 13, 2016
Great course to understand Digital Marketing concepts and apply in real case scenarios.
par Antoni B•
Jun 27, 2017
The Digital Marketing specialisation gave me a great opprtunity to :
1) perceive marketing from a different perspective,
2) see how complex it is in the DIgital era,
3) upgrade my knowledge from my EMBA study at the University of Illinois U-C (1995),
4) practice it through the Capstone project.
Thanx to the Coursera and UoI-UC teams.
par Jacques P P•
Apr 06, 2017
Great way to learn how to prepare a digital marketing plan in a step by step basis.
par Frimpong M K•
Feb 07, 2016
Great course with excellent content