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Avis et commentaires pour d'étudiants pour Digital Marketing Capstone par Université de l'Illinois à Urbana-Champaign

555 évaluations
171 avis

À propos du cours

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis


14 août 2020

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.


18 oct. 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

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101 - 125 sur 164 Avis pour Digital Marketing Capstone

par Vladimir V

6 sept. 2019

It was an excellent experience and a very good teacher Thanks

par mubasher a

9 févr. 2021

Good learning experience, what is learned and then applied


24 août 2020

This course is excellent. I really liked it when doing.

par Claudio D S F

3 juil. 2017

I really like this course, I plan to work in this area.

par Andres P

16 nov. 2018

Great experience to apply and reinforce your learning!

par Tanya

25 juin 2017

Good application of Theoretical modules taught earlier

par Naman A

9 avr. 2017

Really great experience and a must for every learner!

par Aya M A E

26 juin 2019

what a useful,amazing and full of information course

par Amir M M L

7 avr. 2020

Great Value , So challenging project to work on

par Jacob F

2 janv. 2017

Great specialization and wonderful instructors!

par Warawut G

5 avr. 2022

Thank you for The Digital Marketing course.

par Daniel A M H

23 mars 2022

very nice information put to work here

par Maxwell K F

7 févr. 2016

Great course with excellent content

par Cristóbal O E

15 juil. 2017

Best Course Online for Business!


12 mars 2022

excellent for marketing purpose

par Catalina B

2 mars 2021

Unforgettable Journey!

par Jaime C B

10 oct. 2020

Great Specialization!

par abo a m a m h m s

26 juin 2019

very imprtant program

par abdullah m

27 juil. 2017

Outstanding project !

par Daniel C

16 oct. 2018

Great specialization

par Diego M

15 oct. 2019

Its the best option

par Natali B

28 févr. 2022

Great experience!

par jad d

22 janv. 2021

enjoyed learning

par Jaime A M B

5 juil. 2019

Simply awewsome!

par Ahmed M

15 janv. 2019

very good course