À propos de ce cours
4.5
250 notes
70 avis
The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....
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Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

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Clock

Approx. 19 hours to complete

Recommandé : 6 weeks of study, 5-7 hours/week...
Comment Dots

English

Sous-titres : English...

Compétences que vous acquerrez

Marketing PlanDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management
Stacks
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Clock

Approx. 19 hours to complete

Recommandé : 6 weeks of study, 5-7 hours/week...
Comment Dots

English

Sous-titres : English...

Programme du cours : ce que vous apprendrez dans ce cours

Week
1
Clock
7 heures pour terminer

Course Overview & Module 1 Client/Brand Analysis

In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign. ...
Reading
9 vidéos (Total 190 min), 10 lectures, 1 quiz
Video9 vidéos
Weekly Deliverables3 min
Meet and Greet: Faculty and Client meetup29 min
Hangout 1 - Elizabeth Distel-Grainger32 min
Hangout 2- Bosch and Kevin Hartman44 min
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger36 min
Know the Client: Grainger11 min
Campaign Management at Grainger13 min
Display Advertising at Grainger11 min
Reading10 lectures
Syllabus10 min
About the Discussion Forums10 min
Social Media10 min
Getting to Know Your Classmates10 min
About the Client10 min
Problem Statement10 min
Glossary10 min
Hangouts with the Client10 min
Module 1 Overview10 min
Rubric for Module 1 Peer Assessment10 min
Week
2
Clock
2 heures pour terminer

Module 2 The Consumer Decision Journey

In this module, you will complete the PLAN part of the Marketing Analytics Process. You will map out the Consumer Decision Journey for the scenarios described in the Problem Statement and identify key objectives, the questions to be answered, and plan out your data collection....
Reading
2 lectures, 1 quiz
Reading2 lectures
Module 2 Overview10 min
Rubric for Module 2 Peer Assessment10 min
Week
3
Clock
2 heures pour terminer

Module 3 Collect and Analyze Data

In this module, you will continue along the Plan, Collect, Analyze, Report framework you learned in the Marketing Analytics courses to prepare the foundation for your marketing campaign....
Reading
2 lectures, 1 quiz
Reading2 lectures
Module 3 Overview10 min
Rubric for Module 3 Peer Assessment10 min
Week
4
Clock
2 heures pour terminer

Module 4 The Channel and Content Strategy

In this module, you will identify and describe the marketing strategy and digital channels to be used for the campaign....
Reading
2 lectures, 1 quiz
Reading2 lectures
Module 4 Overview10 min
Rubric for Module 4 Peer Assessment10 min
4.5
Direction Signs

23%

a commencé une nouvelle carrière après avoir terminé ces cours
Briefcase

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Money

10%

a obtenu une augmentation de salaire ou une promotion

Meilleurs avis

par AROct 19th 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

par AMDec 6th 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing

Enseignants

Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business

Rhiannon Clifton

Program Director
Charles H. Sandage Department of Advertising

Vishal Sachdev

Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration

Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising

À propos de University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

À propos de la Spécialisation Marketing numérique

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Marketing numérique

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.