Introduction to the Capstone

video-placeholder
Loading...
Visualiser le programme de cours

Compétences que vous apprendrez

Digital Marketing, Marketing Analytics, Marketing Plan, Search Advertising, Marketing Performance Measurement And Management

Avis

4.5 (560 évaluations)

  • 5 stars
    75,17 %
  • 4 stars
    14,46 %
  • 3 stars
    4,28 %
  • 2 stars
    1,78 %
  • 1 star
    4,28 %

VL

2 mars 2020

Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.

AM

5 déc. 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing

À partir de la leçon

Course Overview & Module 1 Client/Brand Analysis

In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

Enseigné par

  • Placeholder

    Aric Rindfleisch

    John M. Jones Professor of Marketing

  • Placeholder

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

  • Placeholder

    Vishal Sachdev

    Clinical Assistant Professor , Director, Illinois MakerLab

  • Placeholder

    Mike Yao

    Professor of Digital Media, Department Head

Explorer notre catalogue

Rejoignez-nous gratuitement et obtenez des recommendations, des mises à jour et des offres personnalisées.