Introduction to the Capstone

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Visualiser le programme de cours

Compétences que vous apprendrez

Marketing Plan, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

Avis

4.5 (428 évaluations)
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  • 4 stars
    15.18%
  • 3 stars
    4.90%
  • 2 stars
    1.86%
  • 1 star
    3.97%
VL

Mar 03, 2020

Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.

AM

Dec 06, 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing

À partir de la leçon
Course Overview & Module 1 Client/Brand Analysis
In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

Enseigné par

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    Aric Rindfleisch

    John M. Jones Professor of Marketing
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    Kevin Hartman

    Visiting Professor & Head of Analytics at Google
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    Vishal Sachdev

    Clinical Assistant Professor , Director, Illinois MakerLab
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    Mike Yao

    Professor of Digital Media, Department Head

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