À propos de ce cours
4.8
629 notes
77 avis

Cours 4 sur 5 dans le

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

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Approx. 8 heures pour terminer

Recommandé : 4 weeks of study, 1-2 hours/week...

Anglais

Sous-titres : Anglais, Arabe

Compétences que vous acquerrez

Venture CapitalExit StrategyFinanceEntrepreneurship

Cours 4 sur 5 dans le

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Approx. 8 heures pour terminer

Recommandé : 4 weeks of study, 1-2 hours/week...

Anglais

Sous-titres : Anglais, Arabe

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
1 heure pour terminer

Business Models and Keeping Customers

This module was designed to introduce you to some of the key activities you can do in order to reach and sustain profitability. You'll learn the most important rule of entrepreneurship, the different kinds of business models, how to determine who your best customers are and how to develop strategies to retain them. You'll also hear from a successful entrepreneur and venture capitalist from Greylock Partners, who will talk about what indicators of success his firms looks for when deciding where to invest. By the end of this module, you'll be able to use business models to create customers who will come back for more, and know what key attributes to emphasize if you want to attract investment from venture capital....
4 vidéos (Total 53 min), 1 lecture, 1 quiz
4 vidéos
Business Models9 min
Lifetime Value of Customer26 min
Greylock Partners: Joseph Ansanelli14 min
1 lecture
Lecture Slide PDFs10 min
1 exercice pour s'entraîner
Building a Business Model and a Customer Base Quiz20 min
Semaine
2
2 heures pour terminer

Financing, Valuation, and Terms

In this module, you'll learn the five most common methods of financing, and explore the financing process in depth. You'll also learn strategies for valuing your own company, and how venture capital and angel investors use valuations in negotiating milestones, influence and control. You'll discover how term sheets work, and what the terms mean, and you'll also examine the other terms used when financing with angel investors, friends and family, loans, and crowdfunding. By the end of this module, you'll be able to pick the financing pathway that's best for your enterprise, use common valuation strategies to set a reasonable price for your company, and negotiate favorable terms....
4 vidéos (Total 62 min), 1 lecture, 1 quiz
4 vidéos
Financing: Rounds and Raises13 min
Equity Financing: Valuation26 min
Equity Financing Terms and Term Sheets11 min
1 lecture
Lecture Slide PDFs10 min
1 exercice pour s'entraîner
Financing Methods and Valuation Quiz20 min
Semaine
3
2 heures pour terminer

Private and Public Financing, and Calculating Breakeven

This module was designed to give you a closer look at the advantages and disadvantages of both public and private financing, and to provide you with some simple but powerful tools for estimating how much capital you will need. You'll learn about the added benefits of working with venture capital firms, when and why to consider debt financing, and the latest trends in crowdfunding. You'll also learn to calculate how much money you are losing each month (the burn rate), and when you can expect to become self-sustaining (the breakeven point). By the end of this module, you'll be able to perform your own breakeven analysis so you can make a more informed choice about the best source of financing for you company....
5 vidéos (Total 65 min), 1 lecture, 1 quiz
5 vidéos
Financing: Crowdfunding21 min
Debt Financing13 min
Burn Rate4 min
Breakeven Analysis8 min
1 lecture
Lecture Slide PDFs10 min
1 exercice pour s'entraîner
Choosing Financing, and Calculating Breakeven Quiz20 min
Semaine
4
1 heure pour terminer

Elements of the Pitch and Exit Strategies

In this module, you'll learn the three key elements of your pitch to funders, and the examine the most common methods of exiting the entrepreneurial phase. You'll learn the structure and best practices for an executive summary, your pitch deck, and your pro-forma financial statements, and discover why these are so important to potential investors. You'll also learn the key differences between taking your company public and having it acquired by another, larger firm, and explore which method is best for preserving innovation. By the end of this module, you'll be able to create an effective pitch, and begin developing an exit strategy for your company that's relevant, effective and profitable....
4 vidéos (Total 48 min), 1 lecture, 1 quiz
4 vidéos
Pro Forma Financial Statements18 min
Entrepreneurial Exits17 min
Course Wrap-Up1 min
1 lecture
Lecture Slide PDFs10 min
1 exercice pour s'entraîner
Strategies for the Pitch and the Exit Quiz20 min
4.8
77 avisChevron Right

73%

a commencé une nouvelle carrière après avoir terminé ces cours

75%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

22%

a obtenu une augmentation de salaire ou une promotion

Meilleurs avis

par MGApr 1st 2017

Love this course, especially in planning a new start-up. I can take these lessons and incorporate them into my planning process. That is precisely what I'm going to do.

par CSApr 12th 2018

I have always been in start up business, and I deal with these everyday, and yet I still learned plenty from this course. Many thanks to all the professors. :)

Enseignants

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

À propos de Université de Pennsylvanie

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

À propos de la Spécialisation Entrepreneuriat

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneuriat

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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