À propos de ce cours
4.8
962 ratings
122 reviews
Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies....
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Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Clock

Recommandé : 4 weeks of study, 1-3 hours/week

Approx. 7 heures pour terminer
Comment Dots

English

Sous-titres : English

Compétences que vous acquerrez

Brand ManagementChoosing AdvisorsBrandEntrepreneurshipStrategic Management
Stacks
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Clock

Recommandé : 4 weeks of study, 1-3 hours/week

Approx. 7 heures pour terminer
Comment Dots

English

Sous-titres : English

Programme du cours : ce que vous apprendrez dans ce cours

1

Section
Clock
1 heures pour terminer

Preparing to Launch: Essential Components

This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you'll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job....
Reading
8 vidéos (Total 58 min), 1 lecture, 1 quiz
Video8 vidéos
1.1 The Lean Approach5 min
1.2 MVP: Minimum Viable Product4 min
1.3 The Lean Approach: Hypotheses and Preliminary Experiments4 min
1.4 The Pivot3 min
1.5 Taking the Leap: Quitting Your Day Job5 min
1.6 The Art of the Pitch6 min
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures27 min
Reading1 lectures
Module 1 PDFs of Lecture Slides10 min
Quiz1 exercices pour s'entraîner
Module 1 Quiz: Products, Pitches and Pivots20 min

2

Section
Clock
2 heures pour terminer

Module 2: Building the Team

This module was designed to give you critical insights into the often-overlooked dynamics of founding team formation, early hires, and allocation of equity. You'll examine the research that shows why the composition of the founding team can be an important indicator of future revenue, why some motivations of the team are more profitable than others, how to get the right hires for your team, common mistakes in hiring key players, and why equity allocation is so vital to a start-up's survival. By the end of this module, you'll be better prepared to position your start-up for success by making data-driven decisions about your founding partners, your early hires, your first managers, and equity allocation....
Reading
7 vidéos (Total 85 min), 1 lecture, 1 quiz
Video7 vidéos
2.1 The Role of Early Hires8 min
2.2 Goals and Motivations13 min
2.3 Founder's Agreements14 min
2.4 Hiring Key Management3 min
2.5 Finding Technical Resources7 min
2.6 Allocating Equity Among Team Members25 min
Reading1 lectures
Module 2 PDFs of Lecture Slides10 min
Quiz1 exercices pour s'entraîner
Module 2 Quiz: Building the Founding Team20 min

3

Section
Clock
1 heures pour terminer

Module 3: Networks, Professional Services, and Intellectual Property

In this module, you'll learn about your external team: the advisors, mentors, and professionals you'll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawyers. You'll explore what kinds of professionals you should hire, when to do so, and for how long. You'll also cover the differences between patents, intellectual property, and trade secrets so that you know what kind of protection you need. And you'll examine the various legal entities your enterprise may assume, so you can choose the appropriate entity for your venture. By the end of this module, you'll be able to define the legal form of your enterprise, the best way to protect your idea, how to determine what professional services will be most useful, and how to apply theories of social networks to make the most suitable choices for your set of advisors....
Reading
5 vidéos (Total 51 min), 1 lecture, 1 quiz
Video5 vidéos
3.1 Mentors, Advisors and Advisory Boards4 min
3.2 Professional Services: Lawyers and Accountants5 min
3.3 Intellectual Property Overview14 min
3.4 Summary - Legal Forms of the Enterprise9 min
Reading1 lectures
Module 3 PDFs of Lecture Slides10 min
Quiz1 exercices pour s'entraîner
Module 3 Quiz: Creating Networks20 min

4

Section
Clock
2 heures pour terminer

Module 4: Branding, Strategy, and Summary

In this module, you'll examine a variety of proven strategies to set your venture up for success. You'll learn a proven process for choosing a name for your venture, and explore successful strategies for developing a brand personality. You'll also explore existing resources in the entrepreneurial ecosystem, and dive deeply into entrepreneurial strategies. By the end of this module, you'll be able to take your product or service to market with a name, a brand, a strategy that positions your venture for success. ...
Reading
7 vidéos (Total 106 min), 2 lectures, 1 quiz
Video7 vidéos
4.1 About Us - Authenticity and Personality18 min
4.2 Bias and Meritocracy in Entrepreneurship7 min
4.3 Incubators and Accelerators4 min
4.4 Entrepreneurial Strategy23 min
4.5 Course Wrap Up min
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer30 min
Reading2 lectures
(Optional) Audio Interview with Big Ass Fans10 min
Module 4 PDFs of Lecture Slides10 min
Quiz1 exercices pour s'entraîner
Module 4 Quiz: Branding and the Entrepreneurial System20 min
4.8
Direction Signs

83%

a commencé une nouvelle carrière après avoir terminé ces cours
Briefcase

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Money

43%

a obtenu une augmentation de salaire ou une promotion

Meilleurs avis

par IRAug 20th 2017

Thanks for providing this exceptional material, which clarifies and inspires people to launch their dreams into realities. Never is easy, but having this lectures as a tools to achieve them is great.

par GESep 15th 2017

Very insightful program. I appreciate all that were taught. I encouraged my friends to take this course whether they would pursue it or get a different perspective of your their professional career.

Enseignants

Kartik Hosanagar

Professor
Wharton School

Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management

David Hsu

Richard A. Sapp Professor of Management
The Wharton School

Laura Huang

Assistant Professor
Management

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School

David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing

Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

À propos de University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

À propos de la Spécialisation Entrepreneurship

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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