À propos de ce cours
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Approx. 9 heures pour terminer

Recommandé : 4 weeks of study, 1-3 hours/week...

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Sous-titres : Anglais

Compétences que vous acquerrez

Brand ManagementChoosing AdvisorsBrandEntrepreneurshipStrategic Management

Cours 1 sur 1 dans le

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Approx. 9 heures pour terminer

Recommandé : 4 weeks of study, 1-3 hours/week...

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
2 heures pour terminer

Preparing to Launch: Essential Components

This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you'll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job.

...
8 vidéos (Total 74 min), 1 lecture, 1 quiz
8 vidéos
1.1 The Lean Approach9 min
1.2 Minimum Viable Products (MVPs)8 min
1.3 Hypothesis and Preliminary Experiments4 min
1.4 The Pivot3 min
1.5 Making the Leap5 min
1.6 The Art of the Pitch13 min
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures27 min
1 lecture
Module 1 PDFs of Lecture Slides10 min
1 exercice pour s'entraîner
Module 1 Quiz: Products, Pitches and Pivots20 min
Semaine
2
2 heures pour terminer

Module 2: Building the Team

This module was designed to give you critical insights into the often-overlooked dynamics of founding team formation, early hires, and allocation of equity. You'll examine the research that shows why the composition of the founding team can be an important indicator of future revenue, why some motivations of the team are more profitable than others, how to get the right hires for your team, common mistakes in hiring key players, and why equity allocation is so vital to a start-up's survival. By the end of this module, you'll be better prepared to position your start-up for success by making data-driven decisions about your founding partners, your early hires, your first managers, and equity allocation.

...
7 vidéos (Total 94 min), 1 lecture, 1 quiz
7 vidéos
2.1 The Role of Early Hires8 min
2.2 Goals and Motivations13 min
2.3 Founder's Agreements14 min
2.4 Hiring Key Management12 min
2.5 Finding Technical Resources7 min
2.6 Allocating Equity Among Team Members25 min
1 lecture
Module 2 PDFs of Lecture Slides10 min
1 exercice pour s'entraîner
Module 2 Quiz: Building the Founding Team20 min
Semaine
3
1 heure pour terminer

Module 3: Networks, Professional Services, and Intellectual Property

In this module, you'll learn about your external team: the advisors, mentors, and professionals you'll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawyers. You'll explore what kinds of professionals you should hire, when to do so, and for how long. You'll also cover the differences between patents, intellectual property, and trade secrets so that you know what kind of protection you need. And you'll examine the various legal entities your enterprise may assume, so you can choose the appropriate entity for your venture. By the end of this module, you'll be able to define the legal form of your enterprise, the best way to protect your idea, how to determine what professional services will be most useful, and how to apply theories of social networks to make the most suitable choices for your set of advisors.

...
5 vidéos (Total 51 min), 1 lecture, 1 quiz
5 vidéos
3.1 Mentors, Advisors, and Advisory Boards5 min
3.2 Professional Services: Lawyers and Accountants5 min
3.3 Intellectual Property Overview14 min
3.4 Summary - Legal Forms of the Enterprise9 min
1 lecture
Module 3 PDFs of Lecture Slides10 min
1 exercice pour s'entraîner
Module 3 Quiz: Creating Networks20 min
Semaine
4
2 heures pour terminer

Module 4: Branding, Strategy, and Summary

In this module, you'll examine a variety of proven strategies to set your venture up for success. You'll learn a proven process for choosing a name for your venture, and explore successful strategies for developing a brand personality. You'll also explore existing resources in the entrepreneurial ecosystem, and dive deeply into entrepreneurial strategies. By the end of this module, you'll be able to take your product or service to market with a name, a brand, a strategy that positions your venture for success.

...
7 vidéos (Total 107 min), 2 lectures, 1 quiz
7 vidéos
4.1 About Us - Authenticity and Personality18 min
4.2 Bias and Meritocracy7 min
4.3 Incubators and Accelerators5 min
4.4 Entrepreneurial Strategy23 min
4.5 Course Wrap Up51s
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer30 min
2 lectures
(Optional) Audio Interview with Big Ass Fans10 min
Module 4 PDFs of Lecture Slides10 min
1 exercice pour s'entraîner
Module 4 Quiz: Branding and the Entrepreneurial System20 min
4.8
147 avisChevron Right

80%

a commencé une nouvelle carrière après avoir terminé ces cours

74%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

23%

a obtenu une augmentation de salaire ou une promotion

Principaux examens pour Entrepreneurship 2: Launching your Start-Up

par IRAug 20th 2017

Thanks for providing this exceptional material, which clarifies and inspires people to launch their dreams into realities. Never is easy, but having this lectures as a tools to achieve them is great.

par NGOct 4th 2018

Loved this course. The quiz was a little more challenging and I highly recommend reviewing the videos twice and adding to your notes. Overall, this course of the specialization was very informative.

Enseignants

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

À propos de Université de Pennsylvanie

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

À propos de la Spécialisation Entrepreneuriat

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneuriat

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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