À propos de ce cours
4.8
1,733 notes
392 avis
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 12 heures pour terminer

Recommandé : 4 weeks of study, 1-2 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Vietnamien, Arabe

Compétences que vous acquerrez

Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 12 heures pour terminer

Recommandé : 4 weeks of study, 1-2 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Vietnamien, Arabe

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
21 minutes pour terminer

Introduction and Course Materials

This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you'll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study....
Reading
3 vidéos (Total 21 min)
Video3 vidéos
0.2 What Is Entrepreneurship?5 min
0.3 Can You Teach Entrepreneurship?6 min
Heures pour terminer
3 heures pour terminer

Module 1: Introduction to Entrepreneurship

This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You'll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key differentiating factors. Using real world examples, you'll see entrepreneurship in action in a wide variety of environments, from small businesses to social enterprises to large corporations. At the end of this module, you'll be able to define what entrepreneurship means to you, whether or not you fit the profile of the entrepreneur, and how to classify your venture to others. You'll also be able to cite current examples of successful entrepreneurial enterprises to support your own venture....
Reading
9 vidéos (Total 141 min), 2 lectures, 1 quiz
Video9 vidéos
1.2 Profile of the Entrepreneur5 min
1.3 Entrepreneurship in Established Firms18 min
1.4 Venture Creation's Role in Society8 min
1.5 Types of Enterprises9 min
1.6 Technology Entrepreneurship14 min
1.7 Impact Entrepreneurship13 min
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15 min
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32 min
Reading2 lectures
PDFs of Lecture Slides10 min
Audio Interviews with the Founders of Terrafugia and Wanderu10 min
Quiz1 exercice pour s'entraîner
Module 1: Introduction to Entrepreneurship Quiz20 min
Semaine
2
Heures pour terminer
2 heures pour terminer

Module 2: Opportunity Analysis

In this module, you'll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating potential opportunities using thoughtful processes proven to help you decide which opportunities are better positioned for growth. You'll learn how to determine a market need, develop a solution, evaluate your solution using a variety of methods, and pressure test your idea. You'll also learn several methods of evaluating opportunity, including using customers, the VIDE model, and the tournament method. You'll see these processes applied to real world examples of both opportunities which were ultimately successful and those that failed. By the end of this module, you'll be able to apply these evaluation process to your own opportunities, and/or use them to discover new ones with greater potential for growth....
Reading
7 vidéos (Total 91 min), 2 lectures, 1 quiz
Video7 vidéos
2.2 Push and Pull and the Sources of Innovation13 min
2.3 Customers as Sources of Opportunities16 min
2.4 Importance of the Idea (VIDE Model)13 min
2.5 Assessing Opportunities7 min
2.6 The Tournament Approach7 min
(Optional) From Idea to Opportunity: Interview with Amy Errett24 min
Reading2 lectures
PDFs of Lecture Slides10 min
Audio Interviews with Founders of TemperPack and Of Mercer10 min
Quiz1 exercice pour s'entraîner
Module 2: Opportunity Analysis Quiz20 min
Semaine
3
Heures pour terminer
2 heures pour terminer

Module 3: Markets, Need-Finding and Planning

This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You'll learn market segmentation, how to determine user needs, how to use the competitive landscape as well as potential users to refine your idea, and how to create a simple but powerful plan for your start-up that will allow you to avoid common mistakes and pitfalls. By the end of this module, you'll be able to refine your own pitch, develop a clearer picture of your user, and develop a useful model for your own enterprise....
Reading
8 vidéos (Total 99 min), 2 lectures, 1 quiz
Video8 vidéos
3.2 Understanding User Needs26 min
3.3 Competitive Analysis9 min
3.4 Generating Ideas with Individuals and Groups4 min
3.5 Planning: Assumptions11 min
3.6 Planning: Discovery Driven Planning17 min
3.7 Planning: Discovery Driven Planning Worksheet8 min
(Optional) Talent Management and Development: Interview with Jackie Reses15 min
Reading2 lectures
PDFs of Lecture Slides and Better Desk Spreadsheet10 min
Audio Interview with Founders of Minibar and Relay Rides10 min
Quiz1 exercice pour s'entraîner
Module 3: Markets, Need Finding and Plannning Quiz20 min
Semaine
4
Heures pour terminer
2 heures pour terminer

Module 4: Pitching, Testing, and Prototyping

In this module, you'll learn how to pitch your idea, test it, and create a prototype. You'll learn why there's no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods, software, and services. By the end of this module, you'll be be able to identify the key components of a successful pitch, know how to use surveys effectively to test your idea, and come up with a plan for building a prototype of your own product or service....
Reading
8 vidéos (Total 98 min), 2 lectures, 1 quiz
Video8 vidéos
4.2 Testing your Idea: Customer Interviews9 min
4.3 Testing your Idea: Surveys17 min
4.4 Creating a Prototype: Physical Goods19 min
4.5 Creating a Prototype: Software17 min
4.6 Creating a Prototype: Services4 min
4.7 Summary and What's Ahead1 min
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20 min
Reading2 lectures
PDF's of Lecture Slides10 min
Audio Interview with Founders of Caviar10 min
Quiz1 exercice pour s'entraîner
Module 4: Pitching, Testing and Prototype Quiz20 min
4.8
392 avisChevron Right
Orientation de carrière

67%

a commencé une nouvelle carrière après avoir terminé ces cours
Avantage de carrière

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

par AGMay 5th 2017

'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.

par GGDec 4th 2018

Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.

Enseignants

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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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Laura Huang

Assistant Professor
Management
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
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Kartik Hosanagar

Professor
Wharton School
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School

À propos de University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

À propos de la Spécialisation Entrepreneurship

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

Foire Aux Questions

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