4.0 Branding and Naming

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Compétences que vous apprendrez

Brand Management, Choosing Advisors, Brand, Entrepreneurship, Strategic Management


4.8 (1,820 évaluations)

  • 5 stars
    82,36 %
  • 4 stars
    15,32 %
  • 3 stars
    2,08 %
  • 2 stars
    0,21 %


3 oct. 2018

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Loved this course. The quiz was a little more challenging and I highly recommend reviewing the videos twice and adding to your notes. Overall, this course of the specialization was very informative.


14 sept. 2017

Filled StarFilled StarFilled StarFilled StarFilled Star

Very insightful program. I appreciate all that were taught. I encouraged my friends to take this course whether they would pursue it or get a different perspective of your their professional career.

À partir de la leçon

Module 4: Branding, Strategy, and Summary

Enseigné par

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    Kartik Hosanagar


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    Lori Rosenkopf

    Vice Dean and Director, Wharton Undergraduate Division

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    David Hsu

    Richard A. Sapp Professor of Management

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    Ethan Mollick

    Associate Professor

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    Karl T. Ulrich

    Vice Dean of Entrepreneurship and Innovation

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