Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.
Offert par
Spécialisation Stratégie d'affairesUniversité de VirginieÀ propos de ce cours
41,802 consultations récentes
Résultats de carrière des étudiants
67%
ont commencé une nouvelle carrière après avoir terminé ce cours
57%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais, Coréen, Arabe
Ce que vous allez apprendre
How to identify and evaluate opportunities to scale an organization
How to enter new markets and apply game theory to analyze, assess, and respond to competitors
How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth
How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy
Compétences que vous acquerrez
Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
Résultats de carrière des étudiants
67%
ont commencé une nouvelle carrière après avoir terminé ce cours
57%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais, Coréen, Arabe
Offert par
Université de Virginie
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Growth through Scaling
Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there.
3 heures pour terminer
12 vidéos (Total 78 min), 4 lectures, 1 quiz
12 vidéos
Growth Strategy5 min
Why Grow?9 min
Strategy and Growth3 min
Growth Alternatives7 min
Growth Risks7 min
Growth through Scaling9 min
Scenario Planning5 min
Scenario Planning Step 15 min
Scenario Planning Steps 2 and 37 min
Scenario Planning Steps 4 and 56 min
Module Lessons2 min
Strategist's Toolkit: Scenario Planning7 min
4 lectures
Course Overview10 min
Course Requirements10 min
Get to Know Your Classmates10 min
Using the Discussion Forums10 min
1 exercice pour s'entraîner
Growth through Scaling40 min
1 heure pour terminer
Growth through Entry
Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position.
1 heure pour terminer
8 vidéos (Total 48 min)
8 vidéos
Entry and Rivalry6 min
Using Game Theory to Understand Rivalry8 min
Using Game Theory to Understand Cooperation7 min
Identifying Potential Rivals8 min
Pre-entry Strategies5 min
Post-entry Strategies7 min
Module Lessons1 min
Strategist's Toolkit: Payoff Matrices2 min
1 exercice pour s'entraîner
Growth through Entry40 min
2 heures pour terminer
Growth through Acquisition
Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth.
2 heures pour terminer
12 vidéos (Total 65 min)
12 vidéos
Pros and Cons of Acquisitions5 min
Pitfalls of Growth Through Acquisition7 min
Why Firms Overpay for Acquisitions5 min
Alternatives to Acquisition7 min
Identifying Successful Acquisition Opportunities3 min
Acquisition Analysis5 min
Strategic Benefit: Value of the Target2 min
Avoiding Overpaying4 min
Acquisition Analysis: Opportunity Costs6 min
Module Lessons4 min
Strategist's Toolkit: Acquisition Analysis5 min
1 exercice pour s'entraîner
Growth through Acquisition40 min
5 heures pour terminer
Growth through Innovation
Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.
5 heures pour terminer
11 vidéos (Total 51 min), 1 lecture, 2 quiz
11 vidéos
Innovation Strategies3 min
Developing an Innovative Capability6 min
Keys to Innovation3 min
Organizing for Innovation6 min
Appropriating Value from Innovations2 min
Intellectual Property Protection7 min
Complementary Assets4 min
Determining an Innovation Strategy5 min
Module Lessons1 min
Strategist's Toolkit: Real Options Analysis2 min
1 lecture
Assignment Overview15 min
1 exercice pour s'entraîner
Growth through Innovation40 min
Avis
Meilleurs avis pour BUSINESS GROWTH STRATEGY
par DD21 avr. 2020
Essential Business Concepts and Growth Strategies provides an enhanced vision for the learners to look for a strategic growth opportunity of any firm in the competitive and non-competitive market.
par SP29 juil. 2017
really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like
par KB11 juin 2020
Gave a brief understanding about the ways to grow for a business and the frameworks associated with them. Also, the peer reviewed assignments are very nice.
par EE25 avr. 2020
It would be helpful to be able to see the progress on the peer reviews to know how many have been completed, as we wait for the final grade to be posted.
À propos du Spécialisation Stratégie d'affaires
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Si vous vous abonnez, vous bénéficiez d'une période d'essai gratuite de 7 jours, durant laquelle vous pouvez annuler votre abonnement sans pénalité. Ensuite, nous n'accordons plus de remboursements, mais vous pouvez annuler votre abonnement à tout instant. Consultez notre politique de remboursement complète.
Une aide financière est-elle possible ?
Oui, Coursera offre une Aide Financière aux étudiants qui n'ont pas les moyens d'acquitter les frais. Demandez-la en cliquant sur le lien Aide Financière sous le bouton S'inscrire situé à gauche. Vous devrez remplir un formulaire de demande et vous serez averti(e) si elle est acceptée. Vous devrez répéter cette procédure pour chaque cours de la Spécialisation, y compris pour le Projet Final. En savoir plus.
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
