À propos de ce cours
4.7
319 notes
49 avis
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 15 heures pour terminer

Recommandé : 4 weeks, 2-6 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Coréen, Arabe

Ce que vous allez apprendre

  • Check

    How to identify and evaluate opportunities to scale an organization

  • Check

    How to enter new markets and apply game theory to analyze, assess, and respond to competitors

  • Check

    How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth

  • Check

    How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy

Compétences que vous acquerrez

Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 15 heures pour terminer

Recommandé : 4 weeks, 2-6 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Coréen, Arabe

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
3 heures pour terminer

Growth through Scaling

Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there. The Starbucks case provides an opportunity for you to practice this tool and apply key concepts....
Reading
13 vidéos (Total 86 min), 5 lectures, 1 quiz
Video13 vidéos
Why Grow?9 min
Strategy and Growth3 min
Growth Alternatives7 min
Growth Risks7 min
Growth through Scaling9 min
Scenario Planning5 min
Scenario Planning Step 15 min
Scenario Planning Steps 2 and 37 min
Scenario Planning Steps 4 and 56 min
Module Lessons2 min
Strategist's Toolkit: Scenario Planning7 min
Starbucks Case Debrief8 min
Reading5 lectures
Course Overview10 min
Course Requirements10 min
Get to Know Your Classmates10 min
Using the Discussion Forums10 min
Starbucks Corporation25 min
Quiz1 exercice pour s'entraîner
Growth through Scaling40 min
Semaine
2
Heures pour terminer
2 heures pour terminer

Growth through Entry

Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position. The JetBlue vs. American Airlines case gives you an opportunity to apply this tool and deepen your understanding of how to identify potential rivals and determine an appropriate response....
Reading
9 vidéos (Total 54 min), 1 lecture, 1 quiz
Video9 vidéos
Using Game Theory to Understand Rivalry8 min
Using Game Theory to Understand Cooperation7 min
Identifying Potential Rivals8 min
Pre-entry Strategies5 min
Post-entry Strategies7 min
Module Lessons1 min
Strategist's Toolkit: Payoff Matrices2 min
JetBlue vs. American Airlines Case Debrief6 min
Reading1 lecture
The Battle for Logan Airport: JetBlue versus American Airlines20 min
Quiz1 exercice pour s'entraîner
Growth through Entry40 min
Semaine
3
Heures pour terminer
2 heures pour terminer

Growth through Acquisition

Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth. Through an analysis of the Tata Motors case, you'll have a chance to apply this tool to determine an effective growth strategy....
Reading
13 vidéos (Total 74 min), 1 lecture, 1 quiz
Video13 vidéos
Pros and Cons of Acquisitions5 min
Pitfalls of Growth Through Acquisition7 min
Why Firms Overpay for Acquisitions5 min
Alternatives to Acquisition7 min
Identifying Successful Acquisition Opportunities3 min
Acquisition Analysis5 min
Strategic Benefit: Value of the Target2 min
Avoiding Overpaying4 min
Acquisition Analysis: Opportunity Costs6 min
Module Lessons4 min
Strategist's Toolkit: Acquisition Analysis5 min
Tata Motors Case Debrief9 min
Reading1 lecture
Tata Motors Limited: Ratan's Next Step15 min
Quiz1 exercice pour s'entraîner
Growth through Acquisition40 min
Semaine
4
Heures pour terminer
5 heures pour terminer

Growth through Innovation

Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario....
Reading
12 vidéos (Total 58 min), 2 lectures, 2 quiz
Video12 vidéos
Innovation Strategies3 min
Developing an Innovative Capability6 min
Keys to Innovation3 min
Organizing for Innovation6 min
Appropriating Value from Innovations2 min
Intellectual Property Protection7 min
Complementary Assets4 min
Determining an Innovation Strategy5 min
Module Lessons1 min
Strategist's Toolkit: Real Options Analysis2 min
Intel Case Debrief7 min
Reading2 lectures
Intel Corporate Venturing15 min
Assignment Overview15 min
Quiz1 exercice pour s'entraîner
Growth through Innovation40 min
4.7
49 avisChevron Right
Orientation de carrière

50%

a commencé une nouvelle carrière après avoir terminé ces cours
Avantage de carrière

50%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

par SPJul 30th 2017

really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like

par AJSep 29th 2018

This is a solid strategy course where you'll learn about grown through scaling, new market entry, acquisition, innovation and performance excellence.

Enseignants

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

À propos de University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

À propos de la Spécialisation Business Strategy

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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