Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Ce cours fait partie de la Spécialisation Stratégie d'affaires
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À propos de ce cours
Some familiarity with business is helpful, but not required.
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Essayez Coursera pour les affairesCe que vous allez apprendre
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Compétences que vous acquerrez
- Capabilities Analysis
- Business Strategy
- Competitive Position
- Strategic Analysis
- Industry Structure
Some familiarity with business is helpful, but not required.
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesOffert par
Programme de cours : ce que vous apprendrez dans ce cours
Introduction to Strategic Analysis
Analyzing Industry Structure
Analyzing Firm Capabilities
Determining Competitive Position
Avis
- 5 stars82,11 %
- 4 stars15,23 %
- 3 stars1,74 %
- 2 stars0,32 %
- 1 star0,58 %
Meilleurs avis pour FONDEMENTS DES STRATÉGIES D'AFFAIRES
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
I enjoyed the way the modules were structured . The course is precise and allows you to practice what is being taught by the faculty . Will surely recommend to all if you aspire to learn .
Foundations of Business Strategy has greatly expounded my knowledge on business strategy not only as an essential component of a business, but existing primarily as the core of any business.
Excellent course contents! The materials were crisp and concise. The instructors did a great job in delivering the key points , especially quoting examples that made their points easy to understand.
À propos du Spécialisation Stratégie d'affaires

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