Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
Ce cours fait partie de la Spécialisation Stratégie d'affaires
Fondements des stratégies d'affaires
proposé par
À propos de ce cours
4.8
1,180 notes
Ce que vous allez apprendre
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Compétences que vous acquerrez
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
12 heures pour terminer
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!
12 vidéos (Total 63 min), 6 lectures, 1 quiz
12 vidéos
Strategic Analysis4 min
The Strategist's Challenge6 min
Fundamental Principle of Business Strategy6 min
Competitive Markets6 min
A Little Calculus2 min
Two Perspectives on Economic Rents7 min
Module Lessons1 min
Strategist's Toolkit: SWOT Analysis2 min
Strategist's Toolkit: Competitor Analysis2 min
Strategist's Toolkit: Environmental Analysis3 min
Google Case Debrief14 min
6 lectures
Course Overview10 min
Course Requirements10 min
Get to Know Your Classmates10 min
Using the Discussion Forums10 min
Google Inc: Buy, Sell, or Hold?10 min
Begin the Competitive Position Assignment10 min
1 exercice pour s'entraîner
Introduction to Strategic Analysis24 min
Semaine
22 heures pour terminer
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
11 vidéos (Total 79 min), 2 lectures, 1 quiz
11 vidéos
Threat of Entry, Part 19 min
Threat of Entry, Part 24 min
Threat of Substitutes10 min
Bargaining Power of Buyers, Part 17 min
Bargaining Power of Buyers, Part 26 min
Bargaining Power of Suppliers5 min
Intensity of Rivalry9 min
Module Lessons3 min
Strategist's Toolkit: Five Forces Analysis4 min
Red Hook Brewing Case Debrief12 min
2 lectures
Redhook Brewing Company10 min
Reminder: Competitive Position Assignment10 min
1 exercice pour s'entraîner
Analyzing Industry Structure24 min
Semaine
32 heures pour terminer
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!
9 vidéos (Total 53 min), 2 lectures, 1 quiz
9 vidéos
Value Chain5 min
Alignment6 min
Sustainability: Imitation7 min
Sustainability: Durability4 min
Building Capabilities8 min
Module Lessons1 min
Strategist's Toolkit: Capabilities Analysis2 min
Apple Case Debrief9 min
2 lectures
Apple (Computer) Inc.10 min
Reminder: Competitive Position Assignment10 min
1 exercice pour s'entraîner
Analyzing Firm Capabilities24 min
Semaine
44 heures pour terminer
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!
8 vidéos (Total 48 min), 4 lectures, 3 quiz
8 vidéos
Generic Competitive Positions, Part 18 min
Generic Competitive Positions, Part 27 min
Mapping Competitive Positions6 min
Which Position Is Best?5 min
Module Lessons2 min
Strategist's Toolkit: Strategy Maps4 min
Piaggio Case Debrief7 min
4 lectures
Piaggio10 min
Assignment Overview10 min
Assignment Rubric10 min
Sample Assignment Submission10 min
2 exercices pour s'entraîner
Determining Competitive Position24 min
Peer Review Practice20 min
4.8
246 avis15%
a commencé une nouvelle carrière après avoir terminé ces cours
18%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Meilleurs avis
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.
Enseignants
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
À propos de Université de Virginie
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
À propos de la Spécialisation Stratégie d'affaires
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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