Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Offert par
Spécialisation Stratégie d'affairesUniversité de VirginieÀ propos de ce cours
96,751 consultations récentes
Résultats de carrière des étudiants
35%
ont commencé une nouvelle carrière après avoir terminé ce cours
37%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
11%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Some familiarity with business is helpful, but not required.
Approx. 9 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol
Ce que vous allez apprendre
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Compétences que vous acquerrez
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
Résultats de carrière des étudiants
35%
ont commencé une nouvelle carrière après avoir terminé ce cours
37%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
11%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Some familiarity with business is helpful, but not required.
Approx. 9 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol
Offert par
Université de Virginie
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
2 heures pour terminer
11 vidéos (Total 48 min), 5 lectures, 1 quiz
11 vidéos
Strategic Analysis4 min
The Strategist's Challenge6 min
Fundamental Principle of Business Strategy6 min
Competitive Markets6 min
A Little Calculus2 min
Two Perspectives on Economic Rents7 min
Module Lessons1 min
Strategist's Toolkit: SWOT Analysis2 min
Strategist's Toolkit: Competitor Analysis2 min
Strategist's Toolkit: Environmental Analysis3 min
5 lectures
Course Overview10 min
Course Requirements10 min
Get to Know Your Classmates10 min
Using the Discussion Forums10 min
Begin the Competitive Position Assignment10 min
1 exercice pour s'entraîner
Introduction to Strategic Analysis30 min
2 heures pour terminer
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
2 heures pour terminer
10 vidéos (Total 66 min), 1 lecture, 1 quiz
10 vidéos
Threat of Entry, Part 19 min
Threat of Entry, Part 24 min
Threat of Substitutes10 min
Bargaining Power of Buyers, Part 17 min
Bargaining Power of Buyers, Part 26 min
Bargaining Power of Suppliers5 min
Intensity of Rivalry9 min
Module Lessons3 min
Strategist's Toolkit: Five Forces Analysis4 min
1 lecture
Reminder: Competitive Position Assignment10 min
1 exercice pour s'entraîner
Analyzing Industry Structure30 min
1 heure pour terminer
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
1 heure pour terminer
8 vidéos (Total 43 min), 1 lecture, 1 quiz
8 vidéos
Value Chain5 min
Alignment6 min
Sustainability: Imitation7 min
Sustainability: Durability4 min
Building Capabilities8 min
Module Lessons1 min
Strategist's Toolkit: Capabilities Analysis2 min
1 lecture
Reminder: Competitive Position Assignment10 min
1 exercice pour s'entraîner
Analyzing Firm Capabilities30 min
4 heures pour terminer
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
4 heures pour terminer
7 vidéos (Total 40 min), 3 lectures, 3 quiz
7 vidéos
Generic Competitive Positions, Part 18 min
Generic Competitive Positions, Part 27 min
Mapping Competitive Positions6 min
Which Position Is Best?5 min
Module Lessons2 min
Strategist's Toolkit: Strategy Maps4 min
3 lectures
Assignment Overview10 min
Assignment Rubric10 min
Sample Assignment Submission10 min
2 exercices pour s'entraîner
Determining Competitive Position30 min
Peer Review Practice30 min
Avis
Meilleurs avis pour FONDEMENTS DES STRATÉGIES D'AFFAIRES
par KJ10 janv. 2021
Really enjoyed this course, the Professors are awesome presenting in a very clear, comprehensive way. Learned alot! I feel like they are training me to become a high tech executive/analyst. Thank you!
par VK19 juil. 2019
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
par EK20 déc. 2020
Excellent course contents! The materials were crisp and concise. The instructors did a great job in delivering the key points , especially quoting examples that made their points easy to understand.
par TM1 mai 2018
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
À propos du Spécialisation Stratégie d'affaires
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Is financial aid available?
Puis-je obtenir des crédits universitaires si je réussis le Cours ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
