À propos de ce cours
4.8
1,005 notes
209 avis
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple....
Stacks
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Beginner Level

Niveau débutant

Clock

Recommandé : 4 weeks of study, 2-5 hours/week

Approx. 15 heures pour terminer
Comment Dots

English

Sous-titres : English, Vietnamese, Portuguese (Brazilian)

Compétences que vous acquerrez

Strategic AnalysisStrategic ManagementBusiness StrategyCompetitiveness
Stacks
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Beginner Level

Niveau débutant

Clock

Recommandé : 4 weeks of study, 2-5 hours/week

Approx. 15 heures pour terminer
Comment Dots

English

Sous-titres : English, Vietnamese, Portuguese (Brazilian)

Programme du cours : ce que vous apprendrez dans ce cours

1

Section
Clock
3 heures pour terminer

Introduction to Strategic Analysis

Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!...
Reading
12 vidéos (Total 63 min), 11 lectures, 1 quiz
Video12 vidéos
Strategic Analysis4 min
The Strategist's Challenge6 min
Fundamental Principle of Business Strategy6 min
Competitive Markets6 min
A Little Calculus2 min
Two Perspectives on Economic Rents7 min
Module Lessons1 min
Strategist's Toolkit: SWOT Analysis2 min
Strategist's Toolkit: Competitor Analysis2 min
Strategist's Toolkit: Environmental Analysis3 min
Google Case Debrief14 min
Reading11 lectures
Course Overview10 min
Course Requirements10 min
Get to Know Your Classmates10 min
Using the Discussion Forums10 min
Google Inc: Buy, Sell, or Hold?10 min
Introduction to Strategic Analysis10 min
Common Terms and Strategy Analytics10 min
Competitor Analysis Worksheet10 min
Gathering Strategic Intelligence10 min
The Strategist's Toolkit: Table of Contents10 min
Begin the Competitive Position Assignment10 min
Quiz1 exercice pour s'entraîner
Introduction to Strategic Analysis24 min

2

Section
Clock
2 heures pour terminer

Analyzing Industry Structure

Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!...
Reading
11 vidéos (Total 79 min), 2 lectures, 1 quiz
Video11 vidéos
Threat of Entry, Part 19 min
Threat of Entry, Part 24 min
Threat of Substitutes10 min
Bargaining Power of Buyers, Part 17 min
Bargaining Power of Buyers, Part 26 min
Bargaining Power of Suppliers5 min
Intensity of Rivalry9 min
Module Lessons3 min
Strategist's Toolkit: Five Forces Analysis4 min
Red Hook Brewing Case Debrief12 min
Reading2 lectures
Redhook Brewing Company10 min
Reminder: Competitive Position Assignment10 min
Quiz1 exercice pour s'entraîner
Analyzing Industry Structure24 min

3

Section
Clock
2 heures pour terminer

Analyzing Firm Capabilities

Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!...
Reading
9 vidéos (Total 53 min), 3 lectures, 1 quiz
Video9 vidéos
Value Chain5 min
Alignment6 min
Sustainability: Imitation7 min
Sustainability: Durability4 min
Building Capabilities8 min
Module Lessons1 min
Strategist's Toolkit: Capabilities Analysis2 min
Apple Case Debrief9 min
Reading3 lectures
Apple (Computer) Inc.10 min
Capability Worksheet10 min
Reminder: Competitive Position Assignment10 min
Quiz1 exercice pour s'entraîner
Analyzing Firm Capabilities24 min

4

Section
Clock
4 heures pour terminer

Determining Competitive Position

Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!...
Reading
8 vidéos (Total 48 min), 5 lectures, 3 quiz
Video8 vidéos
Generic Competitive Positions, Part 18 min
Generic Competitive Positions, Part 27 min
Mapping Competitive Positions6 min
Which Position Is Best?5 min
Module Lessons2 min
Strategist's Toolkit: Strategy Maps4 min
Piaggio Case Debrief7 min
Reading5 lectures
Piaggio10 min
Gathering Strategic Intelligence10 min
Assignment Overview10 min
Assignment Rubric10 min
Sample Assignment Submission10 min
Quiz2 exercices pour s'entraîner
Determining Competitive Position24 min
Peer Review Practice20 min
4.8
Direction Signs

20%

a commencé une nouvelle carrière après avoir terminé ces cours
Briefcase

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

par TMMay 2nd 2018

This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.

par SAOct 16th 2017

Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.

Enseignants

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

À propos de University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

À propos de la Spécialisation Business Strategy

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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