Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
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Spécialisation Stratégie d'affairesUniversité de VirginieÀ propos de ce cours
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Résultats de carrière des étudiants
33%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
18%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Some familiarity with business is helpful, but not required.
Approx. 10 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol
Ce que vous allez apprendre
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
Compétences que vous acquerrez
Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition
Résultats de carrière des étudiants
33%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
18%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Some familiarity with business is helpful, but not required.
Approx. 10 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol
Offert par
Université de Virginie
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
2 heures pour terminer
8 vidéos (Total 49 min), 4 lectures, 1 quiz
8 vidéos
The Dynamic Capabilities Perspective6 min
Introduction to the Competitive Life Cycle8 min
Competitive Life Cycle: Common Patterns9 min
Why Incumbent Firms Fail or Survive8 min
Competitive Life Cycle Analysis7 min
Module Lessons1 min
Strategist's Toolkit: Competitive Life Cycle Analysis3 min
4 lectures
Course Overview10 min
Course Requirements10 min
Get to Know Your Classmates10 min
Using the Discussion Forums10 min
1 exercice pour s'entraîner
Dynamic Strategy40 min
2 heures pour terminer
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
2 heures pour terminer
9 vidéos (Total 54 min)
9 vidéos
Patterns of Internationalization7 min
Where to Compete4 min
Entering Foreign Markets: Exporting5 min
Entering Foreign Markets: Licensing and Alliances5 min
Entering Foreign Markets: Foreign Direct Investment4 min
Foreign Direct Investment: Entry Mode5 min
Module Lessons4 min
Strategist's Toolkit: Internationalization Analysis8 min
1 exercice pour s'entraîner
International Strategy40 min
1 heure pour terminer
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
1 heure pour terminer
9 vidéos (Total 42 min)
9 vidéos
Financial Reasons to Diversify5 min
Operational Reasons to Diversify4 min
Strategic Reasons to Diversify6 min
Why Firms Exist: Theory of the Firm7 min
Limits on Firm Scope4 min
The Right Degree of Diversification2 min
Module Lessons1 min
Strategist's Toolkit: Diversification Matrices3 min
1 exercice pour s'entraîner
Diversification Strategy40 min
5 heures pour terminer
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
5 heures pour terminer
8 vidéos (Total 42 min), 1 lecture, 3 quiz
8 vidéos
Creating Value for Stakeholders5 min
Aligning Key Stakeholders5 min
Aligning Secondary Stakeholders6 min
Sources of Institutional Pressure9 min
Value Creation and Your Values3 min
Module Lessons3 min
Strategist's Toolkit: Stakeholder Analysis4 min
1 lecture
Assignment Overview20 min
2 exercices pour s'entraîner
Stakeholder Strategy40 min
Practice Reviewing an Assignment30 min
Avis
Meilleurs avis pour ADVANCED BUSINESS STRATEGY
par AS10 nov. 2017
Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach. Thanks for professors to design such module.
par MM25 mai 2016
Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.
par AC25 oct. 2016
Loved the deep thought processes this course explored; planning through to Implementation of complex strategies in real life scenarios adding value to any operations minded professional.
par MS8 nov. 2015
Very useful and valuable course! Easy to understan, clear and interesting manner of teaching of both course instructors. Worth passing if you are interested in business and strategy.
À propos du Spécialisation Stratégie d'affaires
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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