Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.
Ce cours fait partie de la Spécialisation Business Strategy
Advanced Business Strategy
proposé par
À propos de ce cours
4.7
500 notes
Ce que vous allez apprendre
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
Compétences que vous acquerrez
Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started.
9 vidéos (Total 58 min), 5 lectures, 1 quiz
9 vidéos
The Dynamic Capabilities Perspective6 min
Introduction to the Competitive Life Cycle8 min
Competitive Life Cycle: Common Patterns9 min
Why Incumbent Firms Fail or Survive8 min
Competitive Life Cycle Analysis7 min
Module Lessons1 min
Strategist's Toolkit: Competitive Life Cycle Analysis3 min
Sony PlayStation 4 Case Debrief8 min
5 lectures
Course Overview10 min
Course Requirements10 min
Get to Know Your Classmates10 min
Using the Discussion Forums10 min
Sony PlayStation 4: Aim and Fire20 min
1 exercice pour s'entraîner
Dynamic Strategy40 min
Semaine
2International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom.
10 vidéos (Total 60 min), 1 lecture, 1 quiz
10 vidéos
Patterns of Internationalization7 min
Where to Compete4 min
Entering Foreign Markets: Exporting5 min
Entering Foreign Markets: Licensing and Alliances5 min
Entering Foreign Markets: Foreign Direct Investment4 min
Foreign Direct Investment: Entry Mode5 min
Module Lessons4 min
Strategist's Toolkit: Internationalization Analysis8 min
Orascom Telecom Holding Case Debrief6 min
1 lecture
Orascom Telecom Holding: Wind and Weather20 min
1 exercice pour s'entraîner
International Strategy40 min
Semaine
3Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney.
10 vidéos (Total 51 min), 1 lecture, 1 quiz
10 vidéos
Financial Reasons to Diversify5 min
Operational Reasons to Diversify4 min
Strategic Reasons to Diversify6 min
Why Firms Exist: Theory of the Firm7 min
Limits on Firm Scope4 min
The Right Degree of Diversification2 min
Module Lessons1 min
Strategist's Toolkit: Diversification Matrices3 min
Walt Disney Co Case Debrief9 min
1 lecture
Walt Disney Co: Mickey Mouse or Media Mammoth?6 min
1 exercice pour s'entraîner
Diversification Strategy40 min
Semaine
4Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare.
9 vidéos (Total 58 min), 2 lectures, 3 quiz
9 vidéos
Creating Value for Stakeholders5 min
Aligning Key Stakeholders5 min
Aligning Secondary Stakeholders6 min
Sources of Institutional Pressure9 min
Value Creation and Your Values3 min
Module Lessons3 min
Strategist's Toolkit: Stakeholder Analysis4 min
GE Healthcare India Case Debrief15 min
2 lectures
GE Healthcare in India: An (Ultra)Sound Strategy?15 min
Assignment Overview20 min
2 exercices pour s'entraîner
Stakeholder Strategy40 min
Practice Reviewing an Assignment30 min
4.7
84 avis44%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
25%
a obtenu une augmentation de salaire ou une promotion
Meilleurs avis
par AS•Nov 11th 2017
Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.
par MM•May 26th 2016
Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.
Enseignants
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
À propos de University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
À propos de la Spécialisation Business Strategy
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2018 Coursera Inc. Tous droits réservés.
