Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
Ce cours fait partie de la Spécialisation Stratégie d'affaires
Advanced Business Strategy
Offert par
À propos de ce cours
21,199 consultations récentes
Résultats de carrière des étudiants
36%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
20%
a obtenu une augmentation de salaire ou une promotion
Ce que vous allez apprendre
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
Compétences que vous acquerrez
Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition
Résultats de carrière des étudiants
36%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
20%
a obtenu une augmentation de salaire ou une promotion
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Some familiarity with business is helpful, but not required.
Approx. 13 heures pour terminer
Recommandé : 4 weeks of study, 2-6 hours/week
Anglais
Sous-titres : Anglais, Coréen, Arabe
Offert par
Université de Virginie
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
2 heures pour terminer
8 vidéos (Total 49 min), 4 lectures, 1 quiz
8 vidéos
The Dynamic Capabilities Perspective6 min
Introduction to the Competitive Life Cycle8 min
Competitive Life Cycle: Common Patterns9 min
Why Incumbent Firms Fail or Survive8 min
Competitive Life Cycle Analysis7 min
Module Lessons1 min
Strategist's Toolkit: Competitive Life Cycle Analysis3 min
4 lectures
Course Overview10 min
Course Requirements10 min
Get to Know Your Classmates10 min
Using the Discussion Forums10 min
1 exercice pour s'entraîner
Dynamic Strategy40 min
2 heures pour terminer
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
2 heures pour terminer
9 vidéos (Total 54 min)
9 vidéos
Patterns of Internationalization7 min
Where to Compete4 min
Entering Foreign Markets: Exporting5 min
Entering Foreign Markets: Licensing and Alliances5 min
Entering Foreign Markets: Foreign Direct Investment4 min
Foreign Direct Investment: Entry Mode5 min
Module Lessons4 min
Strategist's Toolkit: Internationalization Analysis8 min
1 exercice pour s'entraîner
International Strategy40 min
1 heure pour terminer
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
1 heure pour terminer
9 vidéos (Total 42 min)
9 vidéos
Financial Reasons to Diversify5 min
Operational Reasons to Diversify4 min
Strategic Reasons to Diversify6 min
Why Firms Exist: Theory of the Firm7 min
Limits on Firm Scope4 min
The Right Degree of Diversification2 min
Module Lessons1 min
Strategist's Toolkit: Diversification Matrices3 min
1 exercice pour s'entraîner
Diversification Strategy40 min
5 heures pour terminer
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
5 heures pour terminer
8 vidéos (Total 42 min), 1 lecture, 3 quiz
8 vidéos
Creating Value for Stakeholders5 min
Aligning Key Stakeholders5 min
Aligning Secondary Stakeholders6 min
Sources of Institutional Pressure9 min
Value Creation and Your Values3 min
Module Lessons3 min
Strategist's Toolkit: Stakeholder Analysis4 min
1 lecture
Assignment Overview20 min
2 exercices pour s'entraîner
Stakeholder Strategy40 min
Practice Reviewing an Assignment30 min
Avis
4.7
Meilleurs avis pour ADVANCED BUSINESS STRATEGY
par ASNov 10, 2017
Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.
par MMMay 25, 2016
Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.
par ACOct 25, 2016
Loved the deep thought processes this course explored; planning through to Implementation of complex strategies in real life scenarios adding value to any operations minded professional.
par MSNov 8, 2015
Very useful and valuable course! Easy to understan, clear and interesting manner of teaching of both course instructors. Worth passing if you are interested in business and strategy.
par RFOct 13, 2019
Another gem from Darden. Prof Michael Lenox,and Prof Jared Harris provides simplified methodologies in designing a competitive positions for any company in today globalized economy.
par PMDec 15, 2015
Hi,\n\nThe course lessons are practical, with case studies that helps you to internalize the concepts and visualize ways that you can apply it realistic examples.
par ALMay 3, 2019
Fantastic course! The various sections and tools are extremely relevant for applying to just about any company for assessing their competitive position. I tho
par NGJan 17, 2016
As always both professors deliver a clear and user-friendly experience in the business strategy world. Great cases and case reviews. very enjoyable course.
par NFSep 22, 2017
Very well presented, and captures nuances -one size does not fit all in all contexts. A great contribution to my CPD (continual professional development).
par MNFeb 5, 2016
The content was very good and informative. It just that I couldn't relate the later part of the module as I have not been a part of any industry as such.
par LNJul 31, 2018
I liked the course and course content but the concept of peer reviewing and waiting for someone to peer-review your final assignment is really tiring.
par HLNov 23, 2018
A great course! The course teaches many helpful strategy tools and I have gained invaluable insight into the world of business strategy.
par SSFeb 12, 2016
Excellent course. Recommend it to anyone who would like to grow professionally.\n\nThank you and very grateful to all the professors!!
par FMDec 5, 2017
Excellent continuation of first course. Will empower me to choose carefully which businesses to invest in as a stock market investor.
par FCAug 6, 2016
A comprehensive specialization for advanced business strategy.\n\nVery professional course from a world class university.
par AMSep 8, 2017
A great course that to know more about business strategy after you have undergone the first course Business Strategy.
par RBMar 1, 2016
Wonderful course, great material and well laid out! Professors, Cases, Examples have all been extremely beneficial
par DSDec 2, 2015
Another great class. Really gets you thinking. I doubt I will unlearn anything from this course. Good stuff.
par DTJul 27, 2017
Great course! Really good introduction to strategy. The peer reviewed assignment was the cherry on the cake.
par AMNov 17, 2016
Great information, templates and tools to develop business strategy. Instructors are exceptional! Thank you.
À propos du Spécialisation Stratégie d'affaires
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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