À propos de ce cours : Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.

Créé par : University of Virginia

Enseigné par : Michael Lenox, Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Enseigné par : Jared Harris, Samuel L. Slover Research Chair in Business Administration
Darden School of Business

Informations de base	Cours 2 de 5 dans Business Strategy Specialization
Niveau	Débutant
Engagement	4 weeks of study, 2-6 hours/week
Langue	English, Sous-titres : Korean
Comment réussir	Réussissez tous les devoirs notés pour terminer le cours.
Notes des utilisateurs	4.7 étoiles Note moyenne des utilisateurs 4.7Voir ce que disent les étudiants

Programme de cours

SEMAINE 1

Dynamic Strategy

Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started.

9 vidéos, 8 lectures

Leyendo: Course Overview
Leyendo: Course Requirements
Leyendo: Get to Know Your Classmates
Leyendo: Using the Discussion Forums
Vidéo: The Dynamic Capabilities Perspective
Vidéo: Introduction to the Competitive Life Cycle
Vidéo: Competitive Life Cycle: Common Patterns
Vidéo: Why Incumbent Firms Fail or Survive
Vidéo: Competitive Life Cycle Analysis
Vidéo: Module Lessons
Vidéo: Strategist's Toolkit: Competitive Life Cycle Analysis
Leyendo: Sony PlayStation 4: Aim and Fire
Vidéo: Sony PlayStation 4 Case Debrief
Leyendo: Introduction to Strategic Analysis
Leyendo: Common Terms, Strategy Analytics, and Gathering Strategic Intelligence
Leyendo: The Strategist's Toolkit: Table of Contents

Noté: Dynamic Strategy

SEMAINE 2

International Strategy

Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom.

10 vidéos, 1 lecture

Vidéo: Patterns of Internationalization
Vidéo: Where to Compete
Vidéo: Entering Foreign Markets: Exporting
Vidéo: Entering Foreign Markets: Licensing and Alliances
Vidéo: Entering Foreign Markets: Foreign Direct Investment
Vidéo: Foreign Direct Investment: Entry Mode
Vidéo: Module Lessons
Vidéo: Strategist's Toolkit: Internationalization Analysis
Leyendo: Orascom Telecom Holding: Wind and Weather
Vidéo: Orascom Telecom Holding Case Debrief

Noté: International Strategy

SEMAINE 3

Diversification Strategy

Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney.

10 vidéos, 1 lecture

Vidéo: Financial Reasons to Diversify
Vidéo: Operational Reasons to Diversify
Vidéo: Strategic Reasons to Diversify
Vidéo: Why Firms Exist: Theory of the Firm
Vidéo: Limits on Firm Scope
Vidéo: The Right Degree of Diversification
Vidéo: Module Lessons
Vidéo: Strategist's Toolkit: Diversification Matrices
Leyendo: Walt Disney Co: Mickey Mouse or Media Mammoth?
Vidéo: Walt Disney Co Case Debrief

Noté: Diversification Strategy

SEMAINE 4

Stakeholder Strategy

How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare.

9 vidéos, 3 lectures, 1 quiz pour s'exercer

Vidéo: Creating Value for Stakeholders
Vidéo: Aligning Key Stakeholders
Vidéo: Aligning Secondary Stakeholders
Vidéo: Sources of Institutional Pressure
Vidéo: Value Creation and Your Values
Vidéo: Module Lessons
Vidéo: Strategist's Toolkit: Stakeholder Analysis
Leyendo: GE Healthcare in India: An (Ultra)Sound Strategy?
Vidéo: GE Healthcare India Case Debrief
Leyendo: Stakeholder Analysis Worksheet
Leyendo: Assignment Overview
Cuestionario de práctica: Practice Reviewing an Assignment

Noté: Stakeholder Strategy

Noté: Advanced Competitive Position

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Comment cela fonctionne

Trabajo del curso

Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.

Ayuda de tus compañeros

Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.

Certificados

Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.

Créateurs

University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

Tarification

	Acheter le cours
Accéder au contenu du cours	Disponible
Accéder au contenu noté	Disponible
Recevoir une Note Finale	Disponible
Obtenir un Certificat de Cours partageable	Disponible

Notation et examens

Note moyenne 4.7 sur 5 sur 470 notes

Learned a lot that I can actually use at my workplace.

I liked the course and course content but the concept of peer reviewing and waiting for someone to peer-review your final assignment is really tiring.