À propos de ce cours : In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand economic value creation and value appropriation, and learn the tools to analyze both competition and cooperation from a corporate level perspective, (e.g., through vertical integration, diversification, and geographic scope decisions). You will: • Understand how corporations create, capture, and sustain competitive advantage. • Analyze business situations and create a coherent corporate strategy. • Understand the fit between corporate strategy and organization structure to improve economic performance. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Créé par : University of Illinois at Urbana-Champaign
Enseigné par : Joe Mahoney, Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration
| Informations de base | Cours 6 de 7 dans Strategic Leadership and Management Specialization |
| Engagement | 4 weeks of study, 5-7 hours/week |
| Langue | Anglais, Sous-titres : Coréen |
| Comment réussir | Réussissez tous les devoirs notés pour terminer le cours. |
| Notes des utilisateurs |
Terminez ce cours pour travailler en vue de :
Spécialisation Strategic Leadership and Management
Ce cours fait partie de la Spécialisation Strategic Leadership and Management de 7 cours proposée par University of Illinois at Urbana-Champaign
Master of Business Administration (iMBA)
Ce cours fait partie du programme de 18 courses plus three capstone projects diplômes intégralement en ligne
Programme de cours
SEMAINE 1
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 vidéo, 6 lectures, 1 quiz pour s'exercer
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: Glossary
- Reading: Description of Organizations and Brands
- Übungsquiz: Orientation Quiz
- Reading: Updating Your Profile
- Discussion Prompt: Getting to Know Your Classmates
- Reading: Social Media
Module 1: Vertical Integration and Diversification
This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.
7 vidéos, 3 lectures, 2 quiz pour s'exercer
- Reading: Module 1 Overview
- Reading: Module 1 Readings
- Vidéo: 1-1.2: Backward and Forward Integration
- Vidéo: 1-1.3: Benefits and Costs of Integration
- Übungsquiz: Lesson 1-1 Practice Quiz
- Vidéo: 1-2.1: Diversification and Economic Value
- Vidéo: 1-2.2: Corporate Portfolio
- Vidéo: 1-2.3: Acquisition Process
- Übungsquiz: Lesson 1-2 Practice Quiz
- Reading: MIT Case 1 - Resolute Marine Energy
- Discussion Prompt: Module 1 Case Study Discussion
- Vidéo: Like this course? Learn more with the iMBA! (optional)
Noté: Module 1 Peer Assessment
Noté: Module 1 Graded Quiz
SEMAINE 2
Module 2: Global Strategy
This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.
4 vidéos, 3 lectures, 2 quiz pour s'exercer
- Reading: Module 2 Overview
- Reading: Module 2 Readings
- Vidéo: 2-1.2: The Modes of Foreign Market Entry
- Übungsquiz: Lesson 2-1 Practice Quiz
- Vidéo: 2-2.1: The Four Types of Global Strategy
- Vidéo: 2-2.2: The Diamond Model of National Competitive Advantage
- Übungsquiz: Lesson 2-2 Practice Quiz
- Reading: MIT Case 2 - CX Technology
- Discussion Prompt: Module 2 Case Study Discussion
Noté: Module 2 Peer Assessment
Noté: Module 2 Graded Quiz
SEMAINE 3
Module 3: Strategy and Structure
This module focuses on the fit between corporate strategy and organizational structure with particular emphasis on diversification strategy and multidivisional structure. It seeks to explain why we observe patterns in the matching of corporate-level strategy and organizational structure.
5 vidéos, 3 lectures, 2 quiz pour s'exercer
- Reading: Module 3 Overview
- Reading: Module 3 Readings
- Vidéo: 3-1.2: Functional Structure
- Vidéo: 3-1.3: Multidivisional Structure
- Übungsquiz: Lesson 3-1 Practice Quiz
- Vidéo: 3-2.1: Matching Corporate Level Strategy and Organizational Structure
- Vidéo: 3-2.2: Matrix Structure
- Übungsquiz: Lesson 3-2 Practice Quiz
- Reading: MIT Case 3 - CEMEX
- Discussion Prompt: Module 3 Case Study Discussion
Noté: Module 3 Peer Assessment
Noté: Module 3 Graded Quiz
SEMAINE 4
Module 4: Corporate Governance
This module focuses first on the characteristics of public firms. Second, it considers stakeholder impact analysis and corporate social responsibility. Third, it emphasizes corporate governance and the mitigation of agency problems.
3 vidéos, 3 lectures, 1 quiz pour s'exercer
- Reading: Module 4 Overview
- Reading: Module 4 Readings
- Vidéo: 4-1.2: Corporate Social Responsibility
- Vidéo: 4-1.3: Mechanisms of Corporate Governance
- Übungsquiz: Lesson 4-1 Practice Quiz
- Reading: MIT Case 4 - BP
- Discussion Prompt: Module 4 Case Study Discussion
Noté: Module 4 Peer Assessment
Noté: Module 4 Graded Quiz
FAQ
Comment cela fonctionne
Kursarbeit
Jeder Kurs ist mit einem interaktiven Sachbuch vergleichbar und beinhaltet im Voraus aufgenommene Videos, Quiz und Projekte.
Unterstützung durch die anderen Kursteilnehmer
Nehmen Sie Kontakt mit mehreren tausend anderen Kursteilnehmern auf, erörtern Sie Ideen, diskutieren Sie Kursmaterialien und erhalten Sie Hilfe bei der Bewerkstelligung von Konzepten.
Zertifikate
Lassen Sie sich eine offizielle Anerkennung Ihrer Arbeit ausstellen und teilen Sie Ihre Erfolge mit Freunden, Kollegen und Arbeitgebern.
Créateurs
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Tarification
| Acheter le cours | |
|---|---|
| Accéder au contenu du cours | Disponible |
| Accéder au contenu noté | Disponible |
| Recevoir une Note Finale | Disponible |
| Obtenir un Certificat de Cours partageable | Disponible |
Notation et examens
useful
Great course
This research based specialization has provided the fundamental knowledge and essential skills in from daily strategic leadership to Managing organization effectively; you will see how the course is precise and concise that leads the potential leverage for achieving your organization’s goals and sustaining its long-term success.
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2018 Coursera Inc. Tous droits réservés.
Excellent insight to corporate functioning. Gives a lot of background knowledge to understand how corporations are governed, what drives different groups of interest. I really appreciate case studies, all of them were inspiring and a great help to understand the course material. Lectures easy to follow due to handout giving extra space to prepare for each set. I strongly recommend the course.