In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand economic value creation and value appropriation, and learn the tools to analyze both competition and cooperation from a corporate level perspective, (e.g., through vertical integration, diversification, and geographic scope decisions).
You will:
• Understand how corporations create, capture, and sustain competitive advantage.
• Analyze business situations and create a coherent corporate strategy.
• Understand the fit between corporate strategy and organization structure to improve economic performance.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Ce cours fait partie de la Spécialisation Leadership et management stratégiques
Corporate Strategy
proposé par
À propos de ce cours
4.5
317 notes
Compétences que vous acquerrez
Strategic ManagementCorporate Social ResponsibilityBusiness StrategyCorporate Governance
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
11 heure pour terminer
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 vidéo (Total 2 min), 6 lectures, 1 quiz
1 vidéo
6 lectures
Syllabus10 min
About the Discussion Forums10 min
Glossary10 min
Description of Organizations and Brands10 min
Updating Your Profile10 min
Social Media10 min
1 exercice pour s'entraîner
Orientation Quiz16 min
5 heures pour terminer
Module 1: Vertical Integration and Diversification
This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.
7 vidéos (Total 88 min), 3 lectures, 4 quiz
7 vidéos
1-1.1: Scope of the Firm16 min
1-1.2: Backward and Forward Integration14 min
1-1.3: Benefits and Costs of Integration13 min
1-2.1: Diversification and Economic Value14 min
1-2.2: Corporate Portfolio11 min
1-2.3: Acquisition Process15 min
Like this course? Learn more with the iMBA! (optional)1 min
3 lectures
Module 1 Overview10 min
Module 1 Readings10 min
MIT Case 1 - Resolute Marine Energy10 min
3 exercices pour s'entraîner
Lesson 1-1 Practice Quiz6 min
Lesson 1-2 Practice Quiz6 min
Module 1 Graded Quiz20 min
Semaine
24 heures pour terminer
Module 2: Global Strategy
This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.
4 vidéos (Total 27 min), 3 lectures, 4 quiz
4 vidéos
2-1.2: The Modes of Foreign Market Entry7 min
2-2.1: The Four Types of Global Strategy7 min
2-2.2: The Diamond Model of National Competitive Advantage7 min
3 lectures
Module 2 Overview10 min
Module 2 Readings10 min
MIT Case 2 - CX Technology10 min
3 exercices pour s'entraîner
Lesson 2-1 Practice Quiz6 min
Lesson 2-2 Practice Quiz6 min
Module 2 Graded Quiz20 min
Semaine
34 heures pour terminer
Module 3: Strategy and Structure
This module focuses on the fit between corporate strategy and organizational structure with particular emphasis on diversification strategy and multidivisional structure. It seeks to explain why we observe patterns in the matching of corporate-level strategy and organizational structure.
5 vidéos (Total 42 min), 3 lectures, 4 quiz
5 vidéos
3-1.2: Functional Structure7 min
3-1.3: Multidivisional Structure7 min
3-2.1: Matching Corporate Level Strategy and Organizational Structure10 min
3-2.2: Matrix Structure8 min
3 lectures
Module 3 Overview10 min
Module 3 Readings10 min
MIT Case 3 - CEMEX10 min
3 exercices pour s'entraîner
Lesson 3-1 Practice Quiz6 min
Lesson 3-2 Practice Quiz6 min
Module 3 Graded Quiz20 min
Semaine
44 heures pour terminer
Module 4: Corporate Governance
This module focuses first on the characteristics of public firms. Second, it considers stakeholder impact analysis and corporate social responsibility. Third, it emphasizes corporate governance and the mitigation of agency problems.
3 vidéos (Total 38 min), 3 lectures, 3 quiz
3 vidéos
4-1.2: Corporate Social Responsibility13 min
4-1.3: Mechanisms of Corporate Governance13 min
3 lectures
Module 4 Overview10 min
Module 4 Readings10 min
MIT Case 4 - BP10 min
2 exercices pour s'entraîner
Lesson 4-1 Practice Quiz6 min
Module 4 Graded Quiz20 min
4.5
42 avisMeilleurs avis
Brilliant course, really well structured and presented. I particularly enjoyed the different videos which clearly give a more practical approach to the concepts taught during the course.
Very insightful, well packaged and presented course by all standard. All the topics will move you to continually read over and over again. Practically oriented.
Enseignant
Joe Mahoney
Professor of Business AdministrationUniversity of Illinois, Urbana-Champaign College of Business Department of Business Administration
Commencez à travailler pour obtenir votre master
Ce cours fait partie du diplôme intégralement en ligne Master of Business Administration (iMBA) de Université de l'Illinois à Urbana-Champaign.
Si vous êtes admis au programme complet, vos cours sont pris en compte dans votre apprentissage diplômant.
À propos de Université de l'Illinois à Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
À propos de la Spécialisation Leadership et management stratégiques
Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy.
Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses.
The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners.
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program.
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À quoi ai-je droit si je m'abonne à cette Spécialisation ?
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